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Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 28 to 35.

How is the news different from entertainment? Most people would answer that news is real but entertainment is fiction. However, if we think more carefully about the news, it becomes clear that the news is not always real. The news does not show us all the events of the day, but stories from a small number of chosen events. The creation of news stories is subject to specific constraints, much like the creation of works of fiction. There are many constraints, but three of the most important ones are: commercialism, story formulas, and sources.

Newspapers, radio, and TV stations are businesses, all of which are rivals for audiences and advertising revenue. The amount of time that the average TV station spends on news broadcasts has grown steadily over the last fifty years - largely because news is relatively cheap to produce, yet sells plenty of advertising. Some news broadcasts are themselves becoming advertisements. For example, during one week in 1996 when the American CBS network was airing a movie about the sinking of the Titanic, CBS news ran nine stories about that event (which had happened 84 years before). The ABC network is owned by Disney Studios, and frequently runs news stories about Mickey Mouse. Furthermore, the profit motive drives news organizations to pay more attention to stories likely to generate a large audience, and to shy away from stories that may be important but dull. This pressure to be entertaining has produced shorter, simpler stories: more focus on celebrities than people of substance, more focus on gossip than on news, and more focus on dramatic events than on nuanced issues.

As busy people under relentless pressure to produce, journalists cannot spend days agonizing over the best way to present stories. Instead, they depend upon certain story formulas, which they can reuse again and again. One example is known as the inverted pyramid. In this formula, the journalist puts the most important information at the beginning of the story, than adds the next most important, and so on. The inverted pyramid originates from the age of the telegraph, the idea being that if the line went dead halfway through the story, the journalist would know that the most crucial information had at least been relayed. Modern journalists still value the formula for a similar reason. Their editors will cut stories if they are too long. Another formula involves reducing a complicated story into a simple conflict. The best example is "horse race" election coverage. Thorough explication of the issues and the candidates' views is forbiddingly complex. Journalists therefore concentrate more on who is winning in the opinion polls, and whether the underdog can catch up in the numbers than on politicians' campaign goals.

Sources are another constraint on what journalists cover and how they cover it. The dominant sources for news are public information officers in businesses and government offices. The majority of such officers try to establish themselves as experts who are qualified to feed information to journalists. How do journalists know who is an expert? In general, they don't. They use sources not on the basis of actual expertise, but on the appearance of expertise and the willingness to share it. All the major news organizations use some of the same sources (many of them anonymous), so the same types of stories always receive attention. Over time, the journalists may even become close friends with their sources, and they stop searching for alternative points of view. The result tends to be narrow, homogenized coverage of the same kind.

The word "them" in paragraph 4 refers to _____.

A. journalists       

B. organizations    

C. experts    

D. sources

1
3 tháng 6 2019

Đáp án D

Từ “them” trong đoạn 4 để cập tới?

A. các nhà báo               B. các tổ chức        

C. các chuyên gia           D. các nguồn

Căn cứ vào thông tin sau:

“All the major news organizations use some of the same sources (many of them anonymous), so the same types of stories always receive attention (Tất cả các tổ chức tin tức lớn sử dụng một số nguồn giống nhau (nhiều nguồn vô danh), vì vậy cùng một loại câu chuyện luôn được chú ý.)

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 28 to 35. How is the news different from entertainment? Most people would answer that news is real but entertainment is fiction. However, if we think more carefully about the news, it becomes clear that the news is not always real. The news does not show us all the events of the day, but stories from a small number of chosen events. The creation of news...
Đọc tiếp

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 28 to 35.

How is the news different from entertainment? Most people would answer that news is real but entertainment is fiction. However, if we think more carefully about the news, it becomes clear that the news is not always real. The news does not show us all the events of the day, but stories from a small number of chosen events. The creation of news stories is subject to specific constraints, much like the creation of works of fiction. There are many constraints, but three of the most important ones are: commercialism, story formulas, and sources.

Newspapers, radio, and TV stations are businesses, all of which are rivals for audiences and advertising revenue. The amount of time that the average TV station spends on news broadcasts has grown steadily over the last fifty years - largely because news is relatively cheap to produce, yet sells plenty of advertising. Some news broadcasts are themselves becoming advertisements. For example, during one week in 1996 when the American CBS network was airing a movie about the sinking of the Titanic, CBS news ran nine stories about that event (which had happened 84 years before). The ABC network is owned by Disney Studios, and frequently runs news stories about Mickey Mouse. Furthermore, the profit motive drives news organizations to pay more attention to stories likely to generate a large audience, and to shy away from stories that may be important but dull. This pressure to be entertaining has produced shorter, simpler stories: more focus on celebrities than people of substance, more focus on gossip than on news, and more focus on dramatic events than on nuanced issues.

As busy people under relentless pressure to produce, journalists cannot spend days agonizing over the best way to present stories. Instead, they depend upon certain story formulas, which they can reuse again and again. One example is known as the inverted pyramid. In this formula, the journalist puts the most important information at the beginning of the story, than adds the next most important, and so on. The inverted pyramid originates from the age of the telegraph, the idea being that if the line went dead halfway through the story, the journalist would know that the most crucial information had at least been relayed. Modern journalists still value the formula for a similar reason. Their editors will cut stories if they are too long. Another formula involves reducing a complicated story into a simple conflict. The best example is "horse race" election coverage. Thorough explication of the issues and the candidates' views is forbiddingly complex. Journalists therefore concentrate more on who is winning in the opinion polls, and whether the underdog can catch up in the numbers than on politicians' campaign goals.

Sources are another constraint on what journalists cover and how they cover it. The dominant sources for news are public information officers in businesses and government offices. The majority of such officers try to establish themselves as experts who are qualified to feed information to journalists. How do journalists know who is an expert? In general, they don't. They use sources not on the basis of actual expertise, but on the appearance of expertise and the willingness to share it. All the major news organizations use some of the same sources (many of them anonymous), so the same types of stories always receive attention. Over time, the journalists may even become close friends with their sources, and they stop searching for alternative points of view. The result tends to be narrow, homogenized coverage of the same kind.

Which of the following best expresses the essential information in the highlighted sentences "Thorough explication of the issues .... than on politicians' campaign goals. " in the passage?

A. Journalists focus on poll numbers instead of campaign issues because it is easier.

B. journalists are more interested in issues and candidates' views, but viewers are more interested in who is winning.

C. During an election campaign, journalists mainly concentrate on "horse race" coverage.

D. Candidates' views and how they are explained by journalists can have a big effect on poll  numbers. 

1
11 tháng 9 2017

Đáp án A

Câu nào sau đây thể hiện tốt nhất thông tin cần thiết trong các câu được đánh dấu “Giải quyết triệt để các vấn đề … hơn là về các mục tiêu chiến dịch của các chính trị gia" trong đoạn văn?

A. Các nhà báo tập trung vào các số liệu thăm dò thay vì các vấn đề chiến dịch bởi vì nó dễ dàng hơn.

B. Các nhà báo quan tâm nhiều hơn đến các vấn đề và quan điểm của ứng cử viên, nhưng người xem quan tâm nhiều hơn đến ai là người chiến thắng.

C. Trong chiến dịch bầu cử, các nhà báo tập trung chủ yếu vào phạm vi “đua ngựa".

D. Quan điểm của ứng cử viên và cách giải thích của nhà báo có thể có ảnh hưởng lớn đến số liệu thăm dò.

Dịch bài

Tin tức khác với giải trí như thế nào? Hầu hết mọi người sẽ trả lời rằng tin tức là có thật nhưng giải trí là hư cấu. Tuy nhiên, nếu chúng ta suy nghĩ cẩn thận hơn về tin tức, rõ ràng là tin tức không phải lúc nào cũng thực. Tin tức không cho chúng ta biết tất cả các sự kiện trong ngày, nhưng những câu chuyện từ một số sự kiện đã chọn. Việc tạo ra các câu chuyện tin tức có những hạn chế cụ thể, giống như việc tạo ra các tác phẩm hư cấu. Có nhiều khó khăn, nhưng ba trong số những điều quan trọng nhất là: thương mại, công thức câu chuyện, và các nguồn.

Báo chí, đài phát thanh và đài truyền hình là các doanh nghiệp, tất cả đều là đối thủ cho khán giả và doanh thu quảng cao. Lượng thời gian mà đài truyền hình trung bình dành cho việc phát sóng tin tức đã tăng đều trong năm mươi năm qua - phần lớn bởi vì tin tức là tương đối rẻ để sản xuất, nhưng lại

bán nhiều quảng cáo. Một số chương trình phát sóng tin tức đã trở thành quảng cáo. Chẳng hạn, trong một tuần vào năm 1996 khi mạng CBS của Mỹ phát sóng một bộ phim về vụ chìm tàu Titanic, tin tức của CBS đã đưa ra 9 câu chuyện về sự kiện đó (đã xảy ra 84 năm trước). Mạng ABC thuộc sở hữu của Disney

Studios, và thường xuyên chạy các tin tức về Mickey Mouse. Hơn nữa, động cơ lợi nhuận làm cho các tổ chức tin tức chú ý nhiều hơn tới những câu chuyện có khả năng tạo ra một lượng khán giả lớn và tránh xa những câu chuyện có thể quan trọng nhưng ngớ ngẩn. Áp lực này mang tính giải trí đã tạo ra những câu

chuyện ngắn gọn hơn: tập trung vào người nổi tiếng hơn người khác, tập trung nhiều hơn vào tin đồn hơn là tin tức, và tập trung nhiều hơn vào các sự kiện kịch tính hơn là về những vấn đề đa dạng.

Khi những người bận rộn dưới áp lực không ngừng để sản xuất, các nhà báo không thể trải qua hàng ngày khổ sở qua cách tốt nhất để trình bày những câu chuyện. Thay vào đó, họ phụ thuộc vào các công thức câu chuyện nhất định mà chúng có thể sử dụng lại. Một ví dụ được gọi là kim tự tháp đảo ngược.

Trong công thức này, nhà báo đưa ra những thông tin quan trọng nhất ở phần đầu của câu chuyện, hơn là thêm vào phần quan trọng tiếp theo, vân vân. Kim Tự tháp đảo ngược bắt nguồn từ thời đại của điện tín, ý tưởng là nếu đường dây đi chết nửa chừng qua câu chuyện, phóng viên sẽ biết rằng thông tin quan trọng nhất ít nhất đã được chuyển tiếp. Các nhà báo hiện đại vẫn đánh giá công thức vì một lý do tương tự. Các biên tập viên của họ sẽ cắt các câu chuyện nếu quá dài. Công thức khác liên quan đến việc giảm một câu chuyện phức tạp thành một cuộc xung đột đơn giản. Ví dụ tốt nhất là bảo hiểm bầu cử “đua ngựa". Sự giải thích triệt để các vấn đề và quan điểm của ứng cử viên là rất phức tạp. Các nhà báo vì thế tập trung nhiều hơn vào ai là người giành chiến thắng trong các cuộc thăm dò ý kiến, và liệu người lười biếng có thể theo kịp các con số hơn là về các mục tiêu chiến dịch của các chính trị gia.

Các nguồn là một sự hạn chế đối với các nhà báo và cách thức họ che giấu nó. Các nguồn tin nổi bật là các nhân viên thông tin công cộng trong các doanh nghiệp và văn phòng chính phủ. Phần lớn các nhân viên này cố gắng tự khẳng định mình là những chuyên gia đủ điều kiện để cung cấp thông tin cho các nhà báo. Làm sao các nhà báo biết ai là chuyên gia? Nói chung, họ không. Họ sử dụng các nguồn không dựa trên kiến thức chuyên môn thực tế, nhưng về sự xuất hiện của chuyên môn và sự sẵn lòng chia sé nó. Tất cả các tổ chức tin tức lớn sử dụng một số nguồn giống nhau (nhiều nguồn vô danh), vì vậy cũng một loại câu chuyện luôn được chủ ý. Theo thời gian, các nhà báo thậm chí có thể trở thành

bạn thân với nguồn của họ, và họ ngừng tìm kiếm các điểm thay thế xem. Kết quả có xu hướng thu hẹp, động nhất hóa phạm vi bao quát của cùng một loại.

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 28 to 35. How is the news different from entertainment? Most people would answer that news is real but entertainment is fiction. However, if we think more carefully about the news, it becomes clear that the news is not always real. The news does not show us all the events of the day, but stories from a small number of chosen events. The creation of news...
Đọc tiếp

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 28 to 35.

How is the news different from entertainment? Most people would answer that news is real but entertainment is fiction. However, if we think more carefully about the news, it becomes clear that the news is not always real. The news does not show us all the events of the day, but stories from a small number of chosen events. The creation of news stories is subject to specific constraints, much like the creation of works of fiction. There are many constraints, but three of the most important ones are: commercialism, story formulas, and sources.

Newspapers, radio, and TV stations are businesses, all of which are rivals for audiences and advertising revenue. The amount of time that the average TV station spends on news broadcasts has grown steadily over the last fifty years - largely because news is relatively cheap to produce, yet sells plenty of advertising. Some news broadcasts are themselves becoming advertisements. For example, during one week in 1996 when the American CBS network was airing a movie about the sinking of the Titanic, CBS news ran nine stories about that event (which had happened 84 years before). The ABC network is owned by Disney Studios, and frequently runs news stories about Mickey Mouse. Furthermore, the profit motive drives news organizations to pay more attention to stories likely to generate a large audience, and to shy away from stories that may be important but dull. This pressure to be entertaining has produced shorter, simpler stories: more focus on celebrities than people of substance, more focus on gossip than on news, and more focus on dramatic events than on nuanced issues.

As busy people under relentless pressure to produce, journalists cannot spend days agonizing over the best way to present stories. Instead, they depend upon certain story formulas, which they can reuse again and again. One example is known as the inverted pyramid. In this formula, the journalist puts the most important information at the beginning of the story, than adds the next most important, and so on. The inverted pyramid originates from the age of the telegraph, the idea being that if the line went dead halfway through the story, the journalist would know that the most crucial information had at least been relayed. Modern journalists still value the formula for a similar reason. Their editors will cut stories if they are too long. Another formula involves reducing a complicated story into a simple conflict. The best example is "horse race" election coverage. Thorough explication of the issues and the candidates' views is forbiddingly complex. Journalists therefore concentrate more on who is winning in the opinion polls, and whether the underdog can catch up in the numbers than on politicians' campaign goals.

Sources are another constraint on what journalists cover and how they cover it. The dominant sources for news are public information officers in businesses and government offices. The majority of such officers try to establish themselves as experts who are qualified to feed information to journalists. How do journalists know who is an expert? In general, they don't. They use sources not on the basis of actual expertise, but on the appearance of expertise and the willingness to share it. All the major news organizations use some of the same sources (many of them anonymous), so the same types of stories always receive attention. Over time, the journalists may even become close friends with their sources, and they stop searching for alternative points of view. The result tends to be narrow, homogenized coverage of the same kind.

According to the passage, which of the following tends to lead to homogenized coverage?

A. Journalists' use of experts as sources

B. Journalists' becoming friends with their sources

C. Journalists' search for alternative points of view

D. Journalists' using government officials as sources

1
13 tháng 5 2017

Đáp án B

Theo đoạn văn, điều nào sau đây có xu hướng dẫn đến sự bao phủ đồng nhất?

A. Các nhà báo sử dụng các chuyên gia làm nguồn.

B. Các nhà báo trở thành bạn với nguồn của chúng.

C. Các nhà báo tìm kiếm các quan điểm thay thế.

D. Các nhà báo sử dụng các quan chức chính phủ làm nguồn.

Căn cứ vào thông tin sau:

"Over time, the journalists may even become close friends with their sources, and they stop searching for alternative points of View. The result tends to be narrow, homogenized coverage of the same kind. " (Theo thời gian, các nhà báo thậm chí có thể trở thành bạn thân với nguồn của họ, và họ ngừng tìm kiếm các điểm thay thế xem. Kết quả có xu hướng thu hẹp, đồng nhất hóa phạm vi bao quát của cùng một loại.)

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 28 to 35. How is the news different from entertainment? Most people would answer that news is real but entertainment is fiction. However, if we think more carefully about the news, it becomes clear that the news is not always real. The news does not show us all the events of the day, but stories from a small number of chosen events. The creation of news...
Đọc tiếp

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 28 to 35.

How is the news different from entertainment? Most people would answer that news is real but entertainment is fiction. However, if we think more carefully about the news, it becomes clear that the news is not always real. The news does not show us all the events of the day, but stories from a small number of chosen events. The creation of news stories is subject to specific constraints, much like the creation of works of fiction. There are many constraints, but three of the most important ones are: commercialism, story formulas, and sources.

Newspapers, radio, and TV stations are businesses, all of which are rivals for audiences and advertising revenue. The amount of time that the average TV station spends on news broadcasts has grown steadily over the last fifty years - largely because news is relatively cheap to produce, yet sells plenty of advertising. Some news broadcasts are themselves becoming advertisements. For example, during one week in 1996 when the American CBS network was airing a movie about the sinking of the Titanic, CBS news ran nine stories about that event (which had happened 84 years before). The ABC network is owned by Disney Studios, and frequently runs news stories about Mickey Mouse. Furthermore, the profit motive drives news organizations to pay more attention to stories likely to generate a large audience, and to shy away from stories that may be important but dull. This pressure to be entertaining has produced shorter, simpler stories: more focus on celebrities than people of substance, more focus on gossip than on news, and more focus on dramatic events than on nuanced issues.

As busy people under relentless pressure to produce, journalists cannot spend days agonizing over the best way to present stories. Instead, they depend upon certain story formulas, which they can reuse again and again. One example is known as the inverted pyramid. In this formula, the journalist puts the most important information at the beginning of the story, than adds the next most important, and so on. The inverted pyramid originates from the age of the telegraph, the idea being that if the line went dead halfway through the story, the journalist would know that the most crucial information had at least been relayed. Modern journalists still value the formula for a similar reason. Their editors will cut stories if they are too long. Another formula involves reducing a complicated story into a simple conflict. The best example is "horse race" election coverage. Thorough explication of the issues and the candidates' views is forbiddingly complex. Journalists therefore concentrate more on who is winning in the opinion polls, and whether the underdog can catch up in the numbers than on politicians' campaign goals.

Sources are another constraint on what journalists cover and how they cover it. The dominant sources for news are public information officers in businesses and government offices. The majority of such officers try to establish themselves as experts who are qualified to feed information to journalists. How do journalists know who is an expert? In general, they don't. They use sources not on the basis of actual expertise, but on the appearance of expertise and the willingness to share it. All the major news organizations use some of the same sources (many of them anonymous), so the same types of stories always receive attention. Over time, the journalists may even become close friends with their sources, and they stop searching for alternative points of view. The result tends to be narrow, homogenized coverage of the same kind.

It can be inferred from paragraph 1 that the author of the passage thinks _____.

A. that watching or reading the news is extremely boring

B. that most news stories are false

C. that most people don't realize how different news is from reality

D. that most people don't pay enough attention to the news

1
15 tháng 3 2019

Đáp án C

CHỦ ĐỀ RECREATIONS

Có thể suy luận từ đoạn 1 rằng tác giả của đoạn văn nghĩ _____

A. xem hoặc đọc tin tức là rất nhàm chán

B. rằng hầu hết các câu chuyện tin tức là sai

C. hầu hết mọi người không nhân ra những tin tức khác nhau từ thực tế như thế nào

D. rằng hầu hết mọi người không chú ý đến tin tức

Căn cứ vào thông tin sau:

“How is the news different from entertainment? Most people would answer that news is real but entertainment is fiction. However, if we think more carefully about the news, it becomes clear that the news is not always real." (Tin tức khác với giải trí như thế nào? Hầu hết mọi người sẽ trả lời rằng tin tức là có thật nhưng giải trí là hư cấu. Tuy nhiên, nếu chúng ta suy nghĩ cẩn thận hơn về tin tức, rõ ràng là tin tức không phải lúc nào cũng thực.)

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 28 to 35. How is the news different from entertainment? Most people would answer that news is real but entertainment is fiction. However, if we think more carefully about the news, it becomes clear that the news is not always real. The news does not show us all the events of the day, but stories from a small number of chosen events. The creation of news...
Đọc tiếp

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 28 to 35.

How is the news different from entertainment? Most people would answer that news is real but entertainment is fiction. However, if we think more carefully about the news, it becomes clear that the news is not always real. The news does not show us all the events of the day, but stories from a small number of chosen events. The creation of news stories is subject to specific constraints, much like the creation of works of fiction. There are many constraints, but three of the most important ones are: commercialism, story formulas, and sources.

Newspapers, radio, and TV stations are businesses, all of which are rivals for audiences and advertising revenue. The amount of time that the average TV station spends on news broadcasts has grown steadily over the last fifty years - largely because news is relatively cheap to produce, yet sells plenty of advertising. Some news broadcasts are themselves becoming advertisements. For example, during one week in 1996 when the American CBS network was airing a movie about the sinking of the Titanic, CBS news ran nine stories about that event (which had happened 84 years before). The ABC network is owned by Disney Studios, and frequently runs news stories about Mickey Mouse. Furthermore, the profit motive drives news organizations to pay more attention to stories likely to generate a large audience, and to shy away from stories that may be important but dull. This pressure to be entertaining has produced shorter, simpler stories: more focus on celebrities than people of substance, more focus on gossip than on news, and more focus on dramatic events than on nuanced issues.

As busy people under relentless pressure to produce, journalists cannot spend days agonizing over the best way to present stories. Instead, they depend upon certain story formulas, which they can reuse again and again. One example is known as the inverted pyramid. In this formula, the journalist puts the most important information at the beginning of the story, than adds the next most important, and so on. The inverted pyramid originates from the age of the telegraph, the idea being that if the line went dead halfway through the story, the journalist would know that the most crucial information had at least been relayed. Modern journalists still value the formula for a similar reason. Their editors will cut stories if they are too long. Another formula involves reducing a complicated story into a simple conflict. The best example is "horse race" election coverage. Thorough explication of the issues and the candidates' views is forbiddingly complex. Journalists therefore concentrate more on who is winning in the opinion polls, and whether the underdog can catch up in the numbers than on politicians' campaign goals.

Sources are another constraint on what journalists cover and how they cover it. The dominant sources for news are public information officers in businesses and government offices. The majority of such officers try to establish themselves as experts who are qualified to feed information to journalists. How do journalists know who is an expert? In general, they don't. They use sources not on the basis of actual expertise, but on the appearance of expertise and the willingness to share it. All the major news organizations use some of the same sources (many of them anonymous), so the same types of stories always receive attention. Over time, the journalists may even become close friends with their sources, and they stop searching for alternative points of view. The result tends to be narrow, homogenized coverage of the same kind.

According to paragraph 2, which of the following is true?

A. One effect of commercialism is news stories with more complex content.

B. The ABC network owns Disney Studios.

C. Some news broadcasts are shown without advertisements.

D. More time is devoted to news on TV now than 50 years ago.

1
27 tháng 6 2019

Đáp án D

Theo đoạn 2, điều nào sau đây là đúng?

A. Một ảnh hướng của chủ nghĩa thương mại là những câu chuyện tin tức có nội dung phức tạp hơn.

B. Mạng ABC sở hữu Disney Studios.

C. Một số chương trình phát sóng tin tức được chiếu mà không có quảng cáo.

D. Nhiều thời gian dành cho tin tức trên truyền hình hơn 50 năm trước đây.

Căn cứ vào thông tin sau:

"The amount of time that the average TV station spends on news broadcasts has grown steadily over the last fifty years - largely because news is relatively cheap to produce, yet sells plenty of advertising.” (Lượng thời gian mà đài truyền hình trung bình dành cho việc phát sóng tin tức đã tăng đều trong năm mươi năm qua - phần lớn bởi vì tin tức là tương đối rẻ để sản xuất, nhưng lại bán nhiều quảng cáo.)

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 35 to 42. How is the news different from entertainment? Most people would answer that news is real but entertainment is fiction. However, if we think more carefully about the news, it becomes clear that the news is not always real. The news does not show us all the events of the day, but stories from a small number of chosen events. The creation of news...
Đọc tiếp

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 35 to 42.

How is the news different from entertainment? Most people would answer that news is real but entertainment is fiction. However, if we think more carefully about the news, it becomes clear that the news is not always real. The news does not show us all the events of the day, but stories from a small number of chosen events. The creation of news stories is subject to specific constraints, much like the creation of works of fiction. There are many constraints, but three of the most important ones are: commercialism, story formulas, and sources. Newspapers, radio, and TV stations are businesses, all of which are rivals for audiences and advertising revenue. The amount of time that the average TV station spends on news broadcasts has grown steadily over the last fifty years - largely because news is relatively cheap to produce, yet sells plenty of advertising. Some news broadcasts are themselves becoming advertisements. For example, during one week in 1996 when the American CBS network was airing a movie about the sinking of the Titanic, CBS news ran nine stories about that event (which had happened 84 years before). The ABC network is owned by Disney Studios, and frequently runs news stories about Mickey Mouse. Furthermore, the profit motive drives news organizations to pay more attention to stories likely to generate a large audience, and to shy away from stories that may be important but dull. This pressure to be entertaining has produced shorter, simpler stories: more focus on celebrities than people of substance, more focus on gossip than on news, and more focus on dramatic events than on nuanced issues.

As busy people under relentless pressure to produce, journalists cannot spend days agonizing over the best way to present stories. Instead, they depend upon certain story formulas, which they can reuse again and again. One example is known as the inverted pyramid. In this formula, the journalist puts the most important information at the beginning of the story, than adds the next most important, and so on. The inverted pyramid originates from the age of the telegraph, the idea being that if the line went dead halfway through the story, the journalist would know that the most crucial information had at least been relayed. Modern journalists still value the formula for a similar reason. Their editors will cut stories if they are too long. Another formula involves reducing a complicated story into a simple conflict. The best example is "horse race" election coverage. Thorough explication of the issues and the candidates' views is forbiddingly complex. Journalists therefore concentrate more on who is winning in the opinion polls, and whether the underdog can catch up in the numbers than on politicians' campaign goals.

Sources are another constraint on what journalists cover and how they cover it. The dominant sources for news are public information officers in businesses and government offices. The majority of such officers try to establish themselves as experts who are qualified to feed information to journalists. How do journalists know who is an expert? In general, they don't. They use sources not on the basis of actual expertise, but on the

appearance of expertise and the willingness to share it. All the major news organizations use some of the same sources (many of them anonymous), so the same types of stories always receive attention. Over time, the journalists may even become close friends with their sources, and they stop searching for alternative points of view. The result tends to be narrow, homogenized coverage of the same kind.

Which of the following best expresses the essential information in the highlighted sentences "Thorough explication of the issues .... than on politicians' campaign goals. " in the passage?

A. Journalists focus on poll numbers instead of campaign issues because it is easier.

B. Journalists are more interested in issues and candidates' views, but viewers are more interested in who is winning.

C. During an election campaign, journalists mainly concentrate on "horse race" coverage.

D. Candidates' views and how they are explained by journalists can have a big effect on poll numbers.

1
18 tháng 6 2018

A

Kiến thức: đọc hiểu

Giải thích:

Câu nào sau đây thể hiện tốt nhất thông tin cần thiết trong các câu được đánh dấu "Giải quyết triệt để các vấn đề .... hơn là về các mục tiêu chiến dịch của các chính trị gia" trong đoạn văn?

A. Các nhà báo tập trung vào các số liệu thăm dò thay vì các vấn đề chiến dịch bởi vì nó dễ dàng hơn.

B. Các nhà báo quan tâm nhiều hơn đến các vấn đề và quan điểm của ứng cử viên, nhưng người xem quan tâm nhiều hơn đến ai là người chiến thắng.

C. Trong chiến dịch bầu cử, các nhà báo tập trung chủ yếu vào phạm vi "đua ngựa".

D. Quan điểm của ứng cử viên và cách giải thích của nhà báo có thể có ảnh hưởng lớn đến số liệu thăm dò.

 Dịch bài đọc:

Tin tức khác với giải trí như thế nào? Hầu hết mọi người sẽ trả lời rằng tin tức là có thật nhưng giải trí là hư cấu. Tuy nhiên, nếu chúng ta suy nghĩ cẩn thận hơn về tin tức, rõ ràng là tin tức không phải lúc nào cũng thực. Tin tức không cho chúng ta biết tất cả các sự kiện trong ngày, nhưng những câu chuyện từ một số sự kiện đã chọn. Việc  tạo  ra  các  câu  chuyện  tin  tức  có  những  hạn  chế  cụ  thể,  giống như việc  tạo  ra  các  tác  phẩm hư cấu.  Có nhiều khó khăn, nhưng ba trong số những điều quan trọng nhất là: thương mại, công thức câu chuyện, và các nguồn.

Báo chí, đài phát thanh và đài truyền hình là các doanh nghiệp, tất cả đều là đối thủ cho khán giả và doanh thu quảng cáo. Lượng  thời gian mà đài truyền  hình  trung  bình  dành  cho  việc  phát  sóng  tin  tức đã tăng đều  trong năm mươi năm qua - phần lớn bởi vì tin tức là tương đối rẻ để sản xuất, nhưng lại bán nhiều quảng cáo. Một số chương trình phát sóng tin tức đã trở thành quảng cáo. Chẳng hạn, trong một tuần vào năm 1996 khi mạng CBS của Mỹ phát sóng một bộ phim về vụ chìm tàu Titanic, tin tức của CBS đã đưa ra 9 câu chuyện về sự kiện đó (đã xảy ra 84 năm trước). Mạng ABC thuộc sở hữu của Disney Studios, và thường xuyên chạy các tin tức về Mickey Mouse. Hơn nữa, động cơ lợi nhuận làm cho các tổ chức tin tức chú ý nhiều hơn tới những câu chuyện có khả năng tạo ra một lượng khán giả lớn và tránh xa những câu chuyện có thể quan trọng nhưng ngớ ngẩn. Áp lực này mang tính giải trí đã tạo ra những câu chuyện ngắn gọn hơn: tập trung vào người nổi tiếng hơn người khác, tập trung nhiều hơn vào tin đồn hơn là tin tức, và tập trung nhiều hơn vào các sự kiện kịch tính hơn là về những vấn đề đa dạng.

Khi những người bận rộn dưới áp lực không ngừng để sản xuất, các nhà báo không thể trải qua hàng ngày khổ sở qua cách tốt nhất để trình bày những câu chuyện. Thay vào đó, họ phụ thuộc vào các công thức câu chuyện nhất định mà chúng có thể sử dụng lại. Một ví dụ được gọi là kim tự tháp đảo ngược. Trong công thức này, nhà báo đưa ra những thông tin quan trọng nhất ở phần đầu của câu chuyện, hơn là thêm vào phần quan trọng tiếp theo, vân vân. Kim tự tháp đảo ngược bắt nguồn từ thời đại của điện tín, ý tưởng là nếu đường dây đi chết nửa chừng qua câu chuyện, phóng viên sẽ biết rằng thông tin quan trọng nhất ít nhất đã được chuyển tiếp. Các nhà báo hiện đại vẫn đánh giá công thức vì một lý do tương tự. Các biên tập viên của họ sẽ cắt các câu chuyện nếu quá dài. Công thức khác liên quan đến việc giảm một câu chuyện phức tạp thành một cuộc xung đột đơn giản. Ví dụ tốt nhất là bảo hiểm bầu cử "đua ngựa". Sự giải thích triệt để các vấn đề và quan điểm của ứng cử viên là rất phức tạp. Các nhà báo vì thế tập trung nhiều hơn vào ai là người giành chiến thắng trong các cuộc thăm dò ý kiến, và liệu người lười biếng có thể theo kịp các con số hơn là về các mục tiêu chiến dịch của các chính trị gia. Các nguồn là một sự hạn chế đối với các nhà báo và cách thức họ che giấu nó. Các nguồn tin nổi bật là các nhân viên thông tin công cộng trong các doanh nghiệp và văn phòng chính phủ. Phần lớn các nhân viên này cố gắng tự khẳng định mình là những chuyên gia đủ điều kiện để cung cấp thông tin cho các nhà báo. Làm sao các nhà báo biết ai là chuyên gia? Nói chung, họ không. Họ sử dụng các nguồn không dựa trên kiến thức chuyên môn thực tế, nhưng về sự xuất hiện của chuyên môn và sự sẵn lòng chia sẻ nó. Tất cả các tổ chức tin tức lớn sử dụng một số nguồn giống nhau (nhiều người vô danh), vì vậy cùng một loại câu chuyện luôn được chú ý. Theo thời gian, các nhà báo thậm chí có thể trở thành bạn thân với nguồn của họ, và họ ngừng tìm kiếm các điểm thay thế xem. Kết quả có xu hướng thu hẹp, đồng nhất hóa phạm vi bao quát của cùng một loại.

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 35 to 42. How is the news different from entertainment? Most people would answer that news is real but entertainment is fiction. However, if we think more carefully about the news, it becomes clear that the news is not always real. The news does not show us all the events of the day, but stories from a small number of chosen events. The creation of news...
Đọc tiếp

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 35 to 42.

How is the news different from entertainment? Most people would answer that news is real but entertainment is fiction. However, if we think more carefully about the news, it becomes clear that the news is not always real. The news does not show us all the events of the day, but stories from a small number of chosen events. The creation of news stories is subject to specific constraints, much like the creation of works of fiction. There are many constraints, but three of the most important ones are: commercialism, story formulas, and sources. Newspapers, radio, and TV stations are businesses, all of which are rivals for audiences and advertising revenue. The amount of time that the average TV station spends on news broadcasts has grown steadily over the last fifty years - largely because news is relatively cheap to produce, yet sells plenty of advertising. Some news broadcasts are themselves becoming advertisements. For example, during one week in 1996 when the American CBS network was airing a movie about the sinking of the Titanic, CBS news ran nine stories about that event (which had happened 84 years before). The ABC network is owned by Disney Studios, and frequently runs news stories about Mickey Mouse. Furthermore, the profit motive drives news organizations to pay more attention to stories likely to generate a large audience, and to shy away from stories that may be important but dull. This pressure to be entertaining has produced shorter, simpler stories: more focus on celebrities than people of substance, more focus on gossip than on news, and more focus on dramatic events than on nuanced issues.

As busy people under relentless pressure to produce, journalists cannot spend days agonizing over the best way to present stories. Instead, they depend upon certain story formulas, which they can reuse again and again. One example is known as the inverted pyramid. In this formula, the journalist puts the most important information at the beginning of the story, than adds the next most important, and so on. The inverted pyramid originates from the age of the telegraph, the idea being that if the line went dead halfway through the story, the journalist would know that the most crucial information had at least been relayed. Modern journalists still value the formula for a similar reason. Their editors will cut stories if they are too long. Another formula involves reducing a complicated story into a simple conflict. The best example is "horse race" election coverage. Thorough explication of the issues and the candidates' views is forbiddingly complex. Journalists therefore concentrate more on who is winning in the opinion polls, and whether the underdog can catch up in the numbers than on politicians' campaign goals.

Sources are another constraint on what journalists cover and how they cover it. The dominant sources for news are public information officers in businesses and government offices. The majority of such officers try to establish themselves as experts who are qualified to feed information to journalists. How do journalists know who is an expert? In general, they don't. They use sources not on the basis of actual expertise, but on the

appearance of expertise and the willingness to share it. All the major news organizations use some of the same sources (many of them anonymous), so the same types of stories always receive attention. Over time, the journalists may even become close friends with their sources, and they stop searching for alternative points of view. The result tends to be narrow, homogenized coverage of the same kind.

According to the passage, which of the following tends to lead to homogenized coverage?

A. Journalists' use of experts as sources

B. Journalists' becoming friends with their sources

C. Journalists' search for alternative points of view

D. Journalists' using government officials as sources

1
26 tháng 3 2019

B

Kiến thức: đọc hiểu

Giải thích:

Theo đoạn văn, điều nào sau đây có xu hướng dẫn đến sự bao phủ đồng nhất?

A. Các nhà báo sử dụng các chuyên gia làm nguồn

B. Các nhà báo trở thành bạn với nguồn của chúng

C. Các nhà báo tìm kiếm các quan điểm thay thế

D. Các nhà báo sử dụng các quan chức chính phủ làm nguồn

Dẫn chứng: Over time, the journalists may even become close friends with their sources, and they stop searching for alternative points of view. The result tends to be narrow, homogenized coverage of the same kind.

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 35 to 42. How is the news different from entertainment? Most people would answer that news is real but entertainment is fiction. However, if we think more carefully about the news, it becomes clear that the news is not always real. The news does not show us all the events of the day, but stories from a small number of chosen events. The creation of news...
Đọc tiếp

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 35 to 42.

How is the news different from entertainment? Most people would answer that news is real but entertainment is fiction. However, if we think more carefully about the news, it becomes clear that the news is not always real. The news does not show us all the events of the day, but stories from a small number of chosen events. The creation of news stories is subject to specific constraints, much like the creation of works of fiction. There are many constraints, but three of the most important ones are: commercialism, story formulas, and sources. Newspapers, radio, and TV stations are businesses, all of which are rivals for audiences and advertising revenue. The amount of time that the average TV station spends on news broadcasts has grown steadily over the last fifty years - largely because news is relatively cheap to produce, yet sells plenty of advertising. Some news broadcasts are themselves becoming advertisements. For example, during one week in 1996 when the American CBS network was airing a movie about the sinking of the Titanic, CBS news ran nine stories about that event (which had happened 84 years before). The ABC network is owned by Disney Studios, and frequently runs news stories about Mickey Mouse. Furthermore, the profit motive drives news organizations to pay more attention to stories likely to generate a large audience, and to shy away from stories that may be important but dull. This pressure to be entertaining has produced shorter, simpler stories: more focus on celebrities than people of substance, more focus on gossip than on news, and more focus on dramatic events than on nuanced issues.

As busy people under relentless pressure to produce, journalists cannot spend days agonizing over the best way to present stories. Instead, they depend upon certain story formulas, which they can reuse again and again. One example is known as the inverted pyramid. In this formula, the journalist puts the most important information at the beginning of the story, than adds the next most important, and so on. The inverted pyramid originates from the age of the telegraph, the idea being that if the line went dead halfway through the story, the journalist would know that the most crucial information had at least been relayed. Modern journalists still value the formula for a similar reason. Their editors will cut stories if they are too long. Another formula involves reducing a complicated story into a simple conflict. The best example is "horse race" election coverage. Thorough explication of the issues and the candidates' views is forbiddingly complex. Journalists therefore concentrate more on who is winning in the opinion polls, and whether the underdog can catch up in the numbers than on politicians' campaign goals.

Sources are another constraint on what journalists cover and how they cover it. The dominant sources for news are public information officers in businesses and government offices. The majority of such officers try to establish themselves as experts who are qualified to feed information to journalists. How do journalists know who is an expert? In general, they don't. They use sources not on the basis of actual expertise, but on the

appearance of expertise and the willingness to share it. All the major news organizations use some of the same sources (many of them anonymous), so the same types of stories always receive attention. Over time, the journalists may even become close friends with their sources, and they stop searching for alternative points of view. The result tends to be narrow, homogenized coverage of the same kind.

It can be inferred from paragraph 1 that the author of the passage thinks _______.

A. that watching or reading the news is extremely boring

B. that most news stories are false

C. that most people don't realize how different news is from reality

D. that most people don't pay enough attention to the news

1
30 tháng 3 2017

C

Kiến thức: đọc hiểu

Giải thích:

Có thể suy luận từ đoạn 1 rằng tác giả của đoạn văn nghĩ _______.

A. xem hoặc đọc tin tức là rất nhàm chán

B. rằng hầu hết các câu chuyện tin tức là sai

C. hầu hết mọi người không nhận ra những tin tức khác nhau từ thực tế như thế nào

D. rằng hầu hết mọi người không chú ý đến tin tức

Dẫn chứng: How is the news different from entertainment? Most people would answer that news is real but entertainment is fiction. However, if we think more carefully about the news, it becomes clear that the news is not always real.

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 28 to 35. How is the news different from entertainment? Most people would answer that news is real but entertainment is fiction. However, if we think more carefully about the news, it becomes clear that the news is not always real. The news does not show us all the events of the day, but stories from a small number of chosen events. The creation of news...
Đọc tiếp

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 28 to 35.

How is the news different from entertainment? Most people would answer that news is real but entertainment is fiction. However, if we think more carefully about the news, it becomes clear that the news is not always real. The news does not show us all the events of the day, but stories from a small number of chosen events. The creation of news stories is subject to specific constraints, much like the creation of works of fiction. There are many constraints, but three of the most important ones are: commercialism, story formulas, and sources.

Newspapers, radio, and TV stations are businesses, all of which are rivals for audiences and advertising revenue. The amount of time that the average TV station spends on news broadcasts has grown steadily over the last fifty years - largely because news is relatively cheap to produce, yet sells plenty of advertising. Some news broadcasts are themselves becoming advertisements. For example, during one week in 1996 when the American CBS network was airing a movie about the sinking of the Titanic, CBS news ran nine stories about that event (which had happened 84 years before). The ABC network is owned by Disney Studios, and frequently runs news stories about Mickey Mouse. Furthermore, the profit motive drives news organizations to pay more attention to stories likely to generate a large audience, and to shy away from stories that may be important but dull. This pressure to be entertaining has produced shorter, simpler stories: more focus on celebrities than people of substance, more focus on gossip than on news, and more focus on dramatic events than on nuanced issues.

As busy people under relentless pressure to produce, journalists cannot spend days agonizing over the best way to present stories. Instead, they depend upon certain story formulas, which they can reuse again and again. One example is known as the inverted pyramid. In this formula, the journalist puts the most important information at the beginning of the story, than adds the next most important, and so on. The inverted pyramid originates from the age of the telegraph, the idea being that if the line went dead halfway through the story, the journalist would know that the most crucial information had at least been relayed. Modern journalists still value the formula for a similar reason. Their editors will cut stories if they are too long. Another formula involves reducing a complicated story into a simple conflict. The best example is "horse race" election coverage. Thorough explication of the issues and the candidates' views is forbiddingly complex. Journalists therefore concentrate more on who is winning in the opinion polls, and whether the underdog can catch up in the numbers than on politicians' campaign goals.

Sources are another constraint on what journalists cover and how they cover it. The dominant sources for news are public information officers in businesses and government offices. The majority of such officers try to establish themselves as experts who are qualified to feed information to journalists. How do journalists know who is an expert? In general, they don't. They use sources not on the basis of actual expertise, but on the appearance of expertise and the willingness to share it. All the major news organizations use some of the same sources (many of them anonymous), so the same types of stories always receive attention. Over time, the journalists may even become close friends with their sources, and they stop searching for alternative points of view. The result tends to be narrow, homogenized coverage of the same kind.

According to paragraph 3, an advantage of the inverted pyramid formula for journalists is that _____.

A. if a story is cut by the editor, only the less crucial information will be lost

B. it makes a story more likely to be cut by the editor

C. it makes a story more likely to attract the attention of the audience

D. it makes a story simpler and easier to understand

1
21 tháng 1 2018

Đáp án A

Theo đoạn 3, lợi thế của công thức kim tự tháp ngược cho các nhà báo là _____.

A. nếu một câu chuyện được cắt bởi biên tập viên, chỉ có những thông tin ít quan trọng hơn sẽ bị mất

B. nó làm cho một câu chuyện có nhiều khả năng bị cắt bởi biên tập viên

C. làm cho một câu chuyện để thu hút sự chủ ý của khán giả

D. nó làm cho một câu chuyện đơn giản hơn và dễ hiểu hơn

Căn cứ vào thông tin sau:

“Instead, they depend upon certain story formulas, which they can reuse again and again. One example is known as the inverted pyramid. In this formula, the journalist puts the most important information at the beginning of the story, than adds the next most important, and so on.”

(Thay vào đó, họ phụ thuộc vào các công thức câu chuyện nhất định mà chúng có thể sử dụng lại. Một ví dụ được gọi là kim tự tháp đảo ngược. Trong công thức này, nhà báo đưa ra những thông tin quan trọng nhất ở phần đầu của câu chuyện, hơn là thêm vào phần quan trọng tiếp theo, …)

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 35 to 42. How is the news different from entertainment? Most people would answer that news is real but entertainment is fiction. However, if we think more carefully about the news, it becomes clear that the news is not always real. The news does not show us all the events of the day, but stories from a small number of chosen events. The creation of news...
Đọc tiếp

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 35 to 42.

How is the news different from entertainment? Most people would answer that news is real but entertainment is fiction. However, if we think more carefully about the news, it becomes clear that the news is not always real. The news does not show us all the events of the day, but stories from a small number of chosen events. The creation of news stories is subject to specific constraints, much like the creation of works of fiction. There are many constraints, but three of the most important ones are: commercialism, story formulas, and sources. Newspapers, radio, and TV stations are businesses, all of which are rivals for audiences and advertising revenue. The amount of time that the average TV station spends on news broadcasts has grown steadily over the last fifty years - largely because news is relatively cheap to produce, yet sells plenty of advertising. Some news broadcasts are themselves becoming advertisements. For example, during one week in 1996 when the American CBS network was airing a movie about the sinking of the Titanic, CBS news ran nine stories about that event (which had happened 84 years before). The ABC network is owned by Disney Studios, and frequently runs news stories about Mickey Mouse. Furthermore, the profit motive drives news organizations to pay more attention to stories likely to generate a large audience, and to shy away from stories that may be important but dull. This pressure to be entertaining has produced shorter, simpler stories: more focus on celebrities than people of substance, more focus on gossip than on news, and more focus on dramatic events than on nuanced issues.

As busy people under relentless pressure to produce, journalists cannot spend days agonizing over the best way to present stories. Instead, they depend upon certain story formulas, which they can reuse again and again. One example is known as the inverted pyramid. In this formula, the journalist puts the most important information at the beginning of the story, than adds the next most important, and so on. The inverted pyramid originates from the age of the telegraph, the idea being that if the line went dead halfway through the story, the journalist would know that the most crucial information had at least been relayed. Modern journalists still value the formula for a similar reason. Their editors will cut stories if they are too long. Another formula involves reducing a complicated story into a simple conflict. The best example is "horse race" election coverage. Thorough explication of the issues and the candidates' views is forbiddingly complex. Journalists therefore concentrate more on who is winning in the opinion polls, and whether the underdog can catch up in the numbers than on politicians' campaign goals.

Sources are another constraint on what journalists cover and how they cover it. The dominant sources for news are public information officers in businesses and government offices. The majority of such officers try to establish themselves as experts who are qualified to feed information to journalists. How do journalists know who is an expert? In general, they don't. They use sources not on the basis of actual expertise, but on the

appearance of expertise and the willingness to share it. All the major news organizations use some of the same sources (many of them anonymous), so the same types of stories always receive attention. Over time, the journalists may even become close friends with their sources, and they stop searching for alternative points of view. The result tends to be narrow, homogenized coverage of the same kind.

According to paragraph 2, which of the following is true?

A. One effect of commercialism is news stories with more complex content.

B. The ABC network owns Disney Studios.

C. Some news broadcasts are shown without advertisements.

D. More time is devoted to news on TV now than 50 years ago.

1
3 tháng 9 2018

D

Kiến thức: đọc hiểu

Giải thích:

Theo đoạn 2, điều nào sau đây là đúng?

A. Một ảnh hưởng của chủ nghĩa thương mại là những câu chuyện tin tức có nội dung phức tạp hơn.

B. Mạng ABC sở hữu Disney Studios.

C. Một số chương trình phát sóng tin tức được chiếu mà không có quảng cáo.

D. Nhiều thời gian dành cho tin tức trên truyền hình hơn 50 năm trước đây.

Dẫn chứng: The amount of time that the average TV station spends on news broadcasts has grown steadily over the last fifty years - largely because news is relatively cheap to produce, yet sells plenty of advertising.

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 35 to 42. How is the news different from entertainment? Most people would answer that news is real but entertainment is fiction. However, if we think more carefully about the news, it becomes clear that the news is not always real. The news does not show us all the events of the day, but stories from a small number of chosen events. The creation of news...
Đọc tiếp

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 35 to 42.

How is the news different from entertainment? Most people would answer that news is real but entertainment is fiction. However, if we think more carefully about the news, it becomes clear that the news is not always real. The news does not show us all the events of the day, but stories from a small number of chosen events. The creation of news stories is subject to specific constraints, much like the creation of works of fiction. There are many constraints, but three of the most important ones are: commercialism, story formulas, and sources. Newspapers, radio, and TV stations are businesses, all of which are rivals for audiences and advertising revenue. The amount of time that the average TV station spends on news broadcasts has grown steadily over the last fifty years - largely because news is relatively cheap to produce, yet sells plenty of advertising. Some news broadcasts are themselves becoming advertisements. For example, during one week in 1996 when the American CBS network was airing a movie about the sinking of the Titanic, CBS news ran nine stories about that event (which had happened 84 years before). The ABC network is owned by Disney Studios, and frequently runs news stories about Mickey Mouse. Furthermore, the profit motive drives news organizations to pay more attention to stories likely to generate a large audience, and to shy away from stories that may be important but dull. This pressure to be entertaining has produced shorter, simpler stories: more focus on celebrities than people of substance, more focus on gossip than on news, and more focus on dramatic events than on nuanced issues.

As busy people under relentless pressure to produce, journalists cannot spend days agonizing over the best way to present stories. Instead, they depend upon certain story formulas, which they can reuse again and again. One example is known as the inverted pyramid. In this formula, the journalist puts the most important information at the beginning of the story, than adds the next most important, and so on. The inverted pyramid originates from the age of the telegraph, the idea being that if the line went dead halfway through the story, the journalist would know that the most crucial information had at least been relayed. Modern journalists still value the formula for a similar reason. Their editors will cut stories if they are too long. Another formula involves reducing a complicated story into a simple conflict. The best example is "horse race" election coverage. Thorough explication of the issues and the candidates' views is forbiddingly complex. Journalists therefore concentrate more on who is winning in the opinion polls, and whether the underdog can catch up in the numbers than on politicians' campaign goals.

Sources are another constraint on what journalists cover and how they cover it. The dominant sources for news are public information officers in businesses and government offices. The majority of such officers try to establish themselves as experts who are qualified to feed information to journalists. How do journalists know who is an expert? In general, they don't. They use sources not on the basis of actual expertise, but on the

appearance of expertise and the willingness to share it. All the major news organizations use some of the same sources (many of them anonymous), so the same types of stories always receive attention. Over time, the journalists may even become close friends with their sources, and they stop searching for alternative points of view. The result tends to be narrow, homogenized coverage of the same kind.

According to paragraph 3, an advantage of the inverted pyramid formula for journalists is that _________.

A. if a story is cut by the editor, only the less crucial information will be lost

B. it makes a story more likely to be cut by the editor

C. it makes a story more likely to attract the attention of the audience 

D. it makes a story simpler and easier to understand

1
1 tháng 3 2018

A

Kiến thức: đọc hiểu

Giải thích:

Theo đoạn 3, lợi thế của công thức kim tự tháp ngược cho các nhà báo là _________.

A. nếu một câu chuyện được cắt bởi biên tập viên, chỉ có những thông tin ít quan trọng hơn sẽ bị mất

B. nó làm cho một câu chuyện có nhiều khả năng bị cắt bởi biên tập viên

C. làm cho một câu chuyện dễ thu hút sự chú ý của khán giả

D. nó làm cho một câu chuyện đơn giản hơn và dễ hiểu hơn

Dẫn chứng: Instead, they depend upon certain story formulas, which they can reuse again and again. One example is known as the inverted pyramid. In this formula, the journalist puts the most important information at the beginning of the story, than adds the next most important, and so on.