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9 tháng 5 2017

Đáp án C

Dịch nghĩa: Các công ty chi hàng triệu đô la cho quảng cáo. Họ muốn tăng doanh số bán hàng của họ.

A. Các công ty chi hàng triệu đô la vào quảng cáo để họ muốn tăng doanh số bán hàng của họ.

B. Các công ty chi hàng triệu đô la vào quảng cáo, nhưng họ muốn tăng doanh số bán hàng của họ.

C. Các công ty chi hàng triệu đô la vào quảng cáo với mục đích tăng doanh số bán hàng của họ.

D. Để mà họ muốn tăng doanh số bản hàng của ho, các công ty chi hang triệu đô la cho quảng cáo.

26 tháng 6 2019

Đáp án C

Dịch nghĩa: Các công ty chi hàng triệu đô la cho quảng cáo. Họ muốn tăng doanh số bán hàng của họ.

A. Các công ty chi hàng triệu đô la vào quảng cáo để họ muốn tăng doanh số bán hàng của họ.

B. Các công ty chi hàng triệu đô la vào quảng cáo, nhưng họ muốn tăng doanh số bán hàng của họ.

C. Các công ty chi hàng triệu đô la vào quảng cáo với mục đích tăng doanh số bán hàng của họ.

D. Để mà họ muốn tăng doanh số bản hàng của ho, các công ty chi hang triệu đô la cho quảng cáo

31 tháng 1 2019

Đáp án C

Công ty chi ra hàng triệu đô la vào việc quảng cáo. Họ muốn tăng doanh số bán hàng.

= C. Công ty chi ra hàng triệu đô la vào việc quảng cáo với mục đích làm tăng doanh số bán hàng.

Các đáp án còn lại sai nghĩa:

A. Công ty chi ra hàng triệu đô la vào việc quảng cáo để họ muốn tăng doanh số bán hàng.

B. Công ty chi ra hàng triệu đô la vào việc quảng cáo nhưng họ muốn tăng doanh số bán hàng.

D. Để họ muốn tăng doanh số bán hàng, công ty chi ra hàng triệu đô la vào việc quảng cáo.

6 tháng 1 2017

Chọn A                                 Câu đề bài: Công ti chi cả triệu đô la cho việc quảng cáo. Họ muốn gia tăng doanh số.

Đáp án A: Công ty chi cả triệu đô la với mục đích gia tăng doanh số

With the aim of doing something:  với mục đích làm điều gì đó

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.          Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to its. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage...
Đọc tiếp

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.

          Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to its. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.

          Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they cit dwellers or country dwellers? Such question have a bearing on where and when ads should be placed. By studying readership breakdowns for newspapers and magazines as well as television rating and other statistics, and advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.

          Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for product in the public’s mind. Current developments in advertising increase the need for talented workers.

          In the past, the majority of advertising was aimed at the traditional white family – breadwinner father, non – working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.

          Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.

The author implies that the advertising industry requires ________.

A. millions of dollars

B. a college-educated work force

C. innovative thinking

D. government regulation

1
3 tháng 7 2018

Đáp án C.

Key words: implies, advertising industry requires.

Clue: “Current developments in advertising increase the need for talented workers”: Sự phát triển hiện tại trong quảng cáo làm tăng nhu cầu nhân viên tài năng.

Chọn đáp án C. innovative thinking: tư duy sáng tạo

Các đáp án còn lại không đúng:

A. millions of dollars: hàng triệu đô la.

B. a college-educated work force: một lực lượng lao động có trình độ đại học.

D. government regulation: quy định của chính phủ.

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.          Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to its. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage...
Đọc tiếp

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.

          Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to its. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.

          Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they cit dwellers or country dwellers? Such question have a bearing on where and when ads should be placed. By studying readership breakdowns for newspapers and magazines as well as television rating and other statistics, and advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.

          Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for product in the public’s mind. Current developments in advertising increase the need for talented workers.

          In the past, the majority of advertising was aimed at the traditional white family – breadwinner father, non – working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.

          Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.

Where in the passage does the author give an example of a new development in advertising?

A. Paragraph 1

B. Paragraph 2

C. Paragraph 3

D. Paragraph 5

1
17 tháng 6 2017

Đáp án D.

Key words: Where in the passage, example of a new development in advertising.

Clue: “Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light”: Quảng cáo cũng đang sử dụng các công nghệ mới. Đồ họa máy tính được sử dụng để thu hút sự chú ý của người tiêu dùng và giúp họ nhìn thấy sản phẩm trong một ánh sáng mới.

Dẫn chứng nhắc đến đồ họa máy tính, đây chính là ví dụ về sự phát triển mới trong lĩnh vực quảng cáo. Nó nằm ở đoạn 5 → Chọn đáp án D.

Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct answer to each of the questions from 15 to 22. [1] Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. [2] The quality of the product will...
Đọc tiếp

Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct answer to each of the questions from 15 to 22.

[1] Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. [2] The quality of the product will encourage this, of course, but so, too, will affect advertising.

Advertising relies on the techniques of market research to identify potential users of a product. [3] Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be placed. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars. [4]

Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public's mind. Current developments in advertising increase the need for talented workers.

In the past, the majority of advertising was aimed at the traditional white family - breadwinner father, non-working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.

Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.

The author implies that the advertising industry requires ___________.

A. a college-educated workforce 

B. government regulation 

C. innovative thinking 

D. millions of dollars 

1
3 tháng 1 2018

Kiến thức: Đọc hiểu

Giải thích:

Tác giả ngụ ý rằng ngành quảng cáo yêu cầu

A. một lực lượng lao động có trình độ đại học        B. quy định của chính phủ

C. tư duy đổi mới                                           D. hàng triệu đô la

Thông tin: Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public's mind

Tạm dịch: Quảng cáo là ngành công nghiệp tốc độ nhanh và áp lực cao. Luôn có nhu cầu về các ý tưởng sáng tạo để thiết lập nên một đặc điểm tiêu biểu cho một sản phẩm trong lòng công chúng

Chọn C

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.          Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to its. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage...
Đọc tiếp

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.

          Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to its. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.

          Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they cit dwellers or country dwellers? Such question have a bearing on where and when ads should be placed. By studying readership breakdowns for newspapers and magazines as well as television rating and other statistics, and advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.

          Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for product in the public’s mind. Current developments in advertising increase the need for talented workers.

          In the past, the majority of advertising was aimed at the traditional white family – breadwinner father, non – working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.

          Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.

According to the passage, most advertising used to be directed at ________.

A. working mothers with children

B. two-parent families with children

C. unmarried people

D. older adults

1
14 tháng 7 2019

Đáp án B.

Key words: most advertising used to be directed at.

Clue: “In the past, the majority of advertising was aimed at the traditional white family – breadwinner father, non-working mother, and two children”: Trong quá khứ, đa số quảng cáo nhắm vào kiểu gia đình truyền thống – cha là trụ cột gia đình, người mẹ không làm việc và hai con.

Chọn đáp án B. two-parent families with children: gia đình có hai bố mẹ và con

Các đáp án còn lại không đúng:

A. working mothers with children: các bà mẹ đang làm việc và trẻ em

C. unmarried people: những người chưa lập gia đình

D. older adults: người lớn tuổi

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.          Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to its. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage...
Đọc tiếp

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.

          Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to its. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.

          Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they cit dwellers or country dwellers? Such question have a bearing on where and when ads should be placed. By studying readership breakdowns for newspapers and magazines as well as television rating and other statistics, and advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.

          Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for product in the public’s mind. Current developments in advertising increase the need for talented workers.

          In the past, the majority of advertising was aimed at the traditional white family – breadwinner father, non – working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.

          Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.

The phrase “in a new light” in bold type in paragraph 5 is closest in meaning to ________.

A. differently

B. with the use of color enhancement

C. more distinctly

D. in a more energy-efficient way

1
1 tháng 3 2018

Đáp án D.

Key words: in a new light, paragraph 5, closest in meaning

Clue: “Computer graphics are used to grab the attention of consumers and to help them see products in a new light”: Đồ họa máy tính được sử dụng để thu hút sự chú ý của người tiêu dùng và giúp họ nhìn thấy sản phẩm một cách hiệu quả.

Chọn đáp án D. in a more energy-efficient way: một cách hiệu quả hơn.

Các đáp án còn lại không đúng:

A. differently: khác nhau

B. with the use of color enhancement: với việc sử dụng màu sắc tăng cường

C. more distinctly: rõ ràng hơn

Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct answer to each of the questions from 15 to 22. [1] Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. [2] The quality of the product will...
Đọc tiếp

Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct answer to each of the questions from 15 to 22.

[1] Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. [2] The quality of the product will encourage this, of course, but so, too, will affect advertising.

Advertising relies on the techniques of market research to identify potential users of a product. [3] Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be placed. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars. [4]

Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public's mind. Current developments in advertising increase the need for talented workers.

In the past, the majority of advertising was aimed at the traditional white family - breadwinner father, non-working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.

Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.

According to the passage, most advertising used to be directed at ___________.

A. working mothers with children 

B. older adults 

C. unmarried people 

D. two-parent families with children 

1
28 tháng 7 2019

Kiến thức: Đọc hiểu

Giải thích:

Theo đoạn văn, hầu hết các quảng cáo từng hướng tới

A. bà mẹ làm việc có con                               B. người lớn tuổi

C. người chưa lập gia đình                             D. gia đình hai bố mẹ có con cái

Thông tin: In the past, the majority of advertising was aimed at the traditional white family - breadwinner father, non- working mother, and two children

Tạm dịch: Trong quá khứ, phần lớn quảng cáo nhắm vào những gia đình truyền thống- có người cha là trụ cột trong gia đình, người mẹ nội trợ và 2 đứa con

Chọn D