Mark the letter A, B, C or D on your answer sheet to indicate the sentence that best combines each...

LQ

Lê Quỳnh Anh

6 tháng 1 2017

* Mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the following questions. Companies spend millions of dollars on advertising. They want to increase their sale. A. Companies spend millions of dollars on advertising with the aim of increasing their sale. B. In order that they want to increase their sale, companies spend millions of dollars on advertising. C. Companies spend millions of dollars on advertising, but they want to increase their...

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#Hỏi cộng đồng OLM #Mẫu giáo

1

DH

Dương Hoàn Anh

6 tháng 1 2017

Chọn A Câu đề bài: Công ti chi cả triệu đô la cho việc quảng cáo. Họ muốn gia tăng doanh số.

Đáp án A: Công ty chi cả triệu đô la với mục đích gia tăng doanh số

With the aim of doing something: với mục đích làm điều gì đó

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LQ

Lê Quỳnh Anh

9 tháng 5 2017

Markthe letter A, B, C or D to indicate the sentence that best combines each pair of sentences in the following questions. Question 30: Companies spend millions of dollars on advertising. They want to increase their sales. A. Companies spend millions of dollars on advertising so that they want to increase their sales. B. Companies spend millions of dollars on advertising, but they want to increase their sales. C. Companies spend millions of dollars on advertising with the aim of...

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#Hỏi cộng đồng OLM #Mẫu giáo

1

DH

Dương Hoàn Anh

9 tháng 5 2017

Đáp án C

Dịch nghĩa: Các công ty chi hàng triệu đô la cho quảng cáo. Họ muốn tăng doanh số bán hàng của họ.

A. Các công ty chi hàng triệu đô la vào quảng cáo để họ muốn tăng doanh số bán hàng của họ.

B. Các công ty chi hàng triệu đô la vào quảng cáo, nhưng họ muốn tăng doanh số bán hàng của họ.

C. Các công ty chi hàng triệu đô la vào quảng cáo với mục đích tăng doanh số bán hàng của họ.

D. Để mà họ muốn tăng doanh số bản hàng của ho, các công ty chi hang triệu đô la cho quảng cáo.

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LQ

Lê Quỳnh Anh

26 tháng 6 2019

Companies spend millions of dollars on advertising. They want to increase their sales A. Companies spend millions of dollars on advertising so that they want to increase their sales B. Companies spend millions of dollars on advertising, but they want to increase their sales C. Companies spend millions of dollars on advertising with the aim of increasing their sales D. In order that they want to increase their sales, companies spend millions of dollars on advertising...

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#Hỏi cộng đồng OLM #Mẫu giáo

1

DH

Dương Hoàn Anh

26 tháng 6 2019

Đáp án C

Dịch nghĩa: Các công ty chi hàng triệu đô la cho quảng cáo. Họ muốn tăng doanh số bán hàng của họ.

A. Các công ty chi hàng triệu đô la vào quảng cáo để họ muốn tăng doanh số bán hàng của họ.

B. Các công ty chi hàng triệu đô la vào quảng cáo, nhưng họ muốn tăng doanh số bán hàng của họ.

C. Các công ty chi hàng triệu đô la vào quảng cáo với mục đích tăng doanh số bán hàng của họ.

D. Để mà họ muốn tăng doanh số bản hàng của ho, các công ty chi hang triệu đô la cho quảng cáo

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LQ

Lê Quỳnh Anh

3 tháng 1 2018

Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct answer to each of the questions from 15 to 22. [1] Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. [2] The quality of the product will...

Đọc tiếp

Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct answer to each of the questions from 15 to 22.

[1] Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. [2] The quality of the product will encourage this, of course, but so, too, will affect advertising.

Advertising relies on the techniques of market research to identify potential users of a product. [3] Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be placed. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars. [4]

Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public's mind. Current developments in advertising increase the need for talented workers.

In the past, the majority of advertising was aimed at the traditional white family - breadwinner father, non-working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.

Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.

The author implies that the advertising industry requires ___________.

A. a college-educated workforce

B. government regulation

C. innovative thinking

D. millions of dollars

#Hỏi cộng đồng OLM #Mẫu giáo

1

DH

Dương Hoàn Anh

3 tháng 1 2018

Kiến thức: Đọc hiểu

Giải thích:

Tác giả ngụ ý rằng ngành quảng cáo yêu cầu

A. một lực lượng lao động có trình độ đại học B. quy định của chính phủ

C. tư duy đổi mới D. hàng triệu đô la

Thông tin: Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public's mind

Tạm dịch: Quảng cáo là ngành công nghiệp tốc độ nhanh và áp lực cao. Luôn có nhu cầu về các ý tưởng sáng tạo để thiết lập nên một đặc điểm tiêu biểu cho một sản phẩm trong lòng công chúng

Chọn C

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LQ

Lê Quỳnh Anh

31 tháng 10 2019

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions. Advertising helps people recognize a particular brand, persuades them tro try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of...

Đọc tiếp

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.

Advertising helps people recognize a particular brand, persuades them tro try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.

Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be played. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.

Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public’s mind. Current developments in advertising increase the need for talented workers.

In the past, the majority of advertising was aimed at the traditional white family – breadwinner father, non- working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.

Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.

The author implies that the advertising industry requires _______ .

A. millions of dollars

B. a college-educated work force

C. innovative thinking

D. government regulation

#Hỏi cộng đồng OLM #Mẫu giáo

1

DH

Dương Hoàn Anh

31 tháng 10 2019

Đáp án C.

Key words: implies, advertising industry requires.

Clue: “Current developments in advertising increase the need for talented workers”: Sự phát triển hiện tại trong quảng cáo làm tăng nhu cầu nhân viên tài năng.

Chọn đáp án C. innovative thinking: tư duy sáng tạo

Các đáp án còn lại không đúng:

A. millions of dollars: hàng triệu đô la.

B. a college-educated work force: một lực lượng lao động có trình độ đại học

D. government regulation: quy định của chính phủ.

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LQ

Lê Quỳnh Anh

28 tháng 7 2019

Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct answer to each of the questions from 15 to 22. [1] Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. [2] The quality of the product will...

Đọc tiếp

Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct answer to each of the questions from 15 to 22.

[1] Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. [2] The quality of the product will encourage this, of course, but so, too, will affect advertising.

Advertising relies on the techniques of market research to identify potential users of a product. [3] Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be placed. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars. [4]

Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public's mind. Current developments in advertising increase the need for talented workers.

In the past, the majority of advertising was aimed at the traditional white family - breadwinner father, non-working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.

Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.

According to the passage, most advertising used to be directed at ___________.

A. working mothers with children

B. older adults

C. unmarried people

D. two-parent families with children

#Hỏi cộng đồng OLM #Mẫu giáo

1

DH

Dương Hoàn Anh

28 tháng 7 2019

Kiến thức: Đọc hiểu

Giải thích:

Theo đoạn văn, hầu hết các quảng cáo từng hướng tới

A. bà mẹ làm việc có con B. người lớn tuổi

C. người chưa lập gia đình D. gia đình hai bố mẹ có con cái

Thông tin: In the past, the majority of advertising was aimed at the traditional white family - breadwinner father, non- working mother, and two children

Tạm dịch: Trong quá khứ, phần lớn quảng cáo nhắm vào những gia đình truyền thống- có người cha là trụ cột trong gia đình, người mẹ nội trợ và 2 đứa con

Chọn D

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LQ

Lê Quỳnh Anh

5 tháng 4 2018

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions. Advertising helps people recognize a particular brand, persuades them tro try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of...

Đọc tiếp

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.

Advertising helps people recognize a particular brand, persuades them tro try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.

Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be played. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.

Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public’s mind. Current developments in advertising increase the need for talented workers.

In the past, the majority of advertising was aimed at the traditional white family – breadwinner father, non- working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.

Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.

Where in the passage does the author give an example of a new development in advertising?

A. Paragraph 1

B. Paragraph 2

C. Paragraph 3

D. Paragraph 5

#Hỏi cộng đồng OLM #Mẫu giáo

1

DH

Dương Hoàn Anh

5 tháng 4 2018

Đáp án D.

Key words: Where in the passage, example of a new development in advertising.

Clue: “Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light”: Quảng cáo cũng đang sử dụng các công nghệ mới. Đồ họa máy tính được sử dụng để thu hút sự chú ý của người tiêu dùng và giúp họ nhìn thấy sản phẩm trong một ánh sáng mới

Dẫn chứng nhắc đến đồ họa máy tính, đây chính là ví dụ về sự phát triển mới trong lĩnh vực quảng cáo. Nó nằm ở đoạn 5 → Chọn đáp án D

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Lê Quỳnh Anh

26 tháng 9 2019

Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct answer to each of the questions from 15 to 22. [1] Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. [2] The quality of the product will...

Đọc tiếp

Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct answer to each of the questions from 15 to 22.

[1] Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. [2] The quality of the product will encourage this, of course, but so, too, will affect advertising.

Advertising relies on the techniques of market research to identify potential users of a product. [3] Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be placed. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars. [4]

Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public's mind. Current developments in advertising increase the need for talented workers.

In the past, the majority of advertising was aimed at the traditional white family - breadwinner father, non-working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.

Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.

It can be inferred from the second paragraph that advertisers must ___________.

A. aim their message at homemakers and professional people

B. know about the people who will buy the product

C. place several ads in newspapers and magazines

D. encourage people to try new products

#Hỏi cộng đồng OLM #Mẫu giáo

1

DH

Dương Hoàn Anh

26 tháng 9 2019

Kiến thức: Đọc hiểu

Giải thích:

Có thể suy ra từ đoạn thứ hai rằng các nhà quảng cáo phải

A. nhắm thông điệp của họ vào người nội trợ và những người chuyên nghiệp

B. biết về những người sẽ mua sản phẩm

C. đặt một số quảng cáo trên báo và tạp chí

D. khuyến khích mọi người dùng thử sản phẩm mới

Thông tin: Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers?

Tạm dịch: Quảng cáo dựa vào các kỹ thuật nghiên cứu thị trường để xác định những người dùng tiềm năng của một sản phẩm. Họ là những người nội trợ hay những người chuyên nghiệp? Họ trẻ hay già? Họ là những người sống ở thành phố hay những người sống ở vùng quê?

Chọn B

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LQ

Lê Quỳnh Anh

15 tháng 4 2018

Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct answer to each of the questions from 15 to 22. [1] Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. [2] The quality of the product will...

Đọc tiếp

Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct answer to each of the questions from 15 to 22.

[1] Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. [2] The quality of the product will encourage this, of course, but so, too, will affect advertising.

Advertising relies on the techniques of market research to identify potential users of a product. [3] Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be placed. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars. [4]

Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public's mind. Current developments in advertising increase the need for talented workers.

In the past, the majority of advertising was aimed at the traditional white family - breadwinner father, non-working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.

Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.

The word “fragmented” in the fourth paragraph is closest in meaning to ___________.

A. divided

B. moved

C. forced

D. collated

#Hỏi cộng đồng OLM #Mẫu giáo

1

DH

Dương Hoàn Anh

15 tháng 4 2018

Kiến thức: Đọc hiểu

Giải thích:

Từ “fragmented” trong đoạn thứ tư có nghĩa là

A. phân chia B. di chuyển C. ép buộc D. đối chiếu

fragmented = divided: phân chia, chia nhỏ

Chọn A

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