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1. They often show the name of the company that made them.
2. Yes,they do.
3. Because they want to show they are fashionable and have good taste.
4. People often see the advertisements on TV and hear them on the radio.
5. No,they aren't.
Advertisements are very important in the modern world. Often your T-shirt or jeans show the name of the company that made them. This is a popular form of advertising. A special picture or symbol, called logo, is sometimes used.
You see logos on many different products. The idea of a logo is that whenever you see it, you think of that product or company.
Many people like to buy a product because it is made by a certain company. Some people only buy a product that is made by a famous company. People wear clothes and carry bags that have a famous label to show that they are fashionable and have good taste.
It is very common to see advertisements on TV and hear them on the radio. Most advertisements are only a few seconds long but very attractive. Sometimes, the advertiser uses a slogan because it is easy to say and easy to remember.
The idea of advertisements is to try to make you buy the product. They sometimes show rich and famous people using that product. The message is, if you want to feel rich and famous, then buy this product.
1. What do your T-shirt or jeans often show?
=> They often show the name of the company that made them
2. Do many people like to buy a product which is made by a certain company?
=> Yes , they do
3. Why do people wear clothes and carry bagsthat have a famous label?
=> Because they want to show they are fashionable and have good taste
4. where do people often see and hear advertisement?
=> People often see the advertisements on TV and hear them on the radio
5.Are most advertisements short?
=>No , they aren't
16. Research shows that, compared with the previous generation, young people today are _____.
A. less perceptive B. more sensitive C. more worldly-wise D. better informed
17. In paragraph 3, the word ‘stances’ is closest in meaning to which of the following?
A. attitudes B. situations C. functions D. places
18. According to new research by five media groups, today’s youngsters are _____.
A. able to understand the language of advertising
B. unable to ‘read’ the messages in the many forms of advertising
C. bright enough to do some research before buying something
D. a bit wary of adverts
19. Advertisements aimed at the present young generation _____.
A. are using a variety of new techniques B. are technologically sophisticated
C. are making use of old techniques D. are becoming more subtle
20. It can be inferred that celebrity endorsements are advertisements _____.
A. that show viewers how to become famous
B. that famous people like watching
C. where famous people say they use and like certain products
D. where viewers are invited to take part in a phone-in progra e
21. Young people seem to believe that costly advertising _____.
A. makes no difference to the popularity of the product B. is the mark of a good quality product
C. means the product is probably overpriced D. does not inspire customer confidence
22. According to Stuart Armon, youngsters today pay more attention to an advert _____.
A. if its message is i ediately obvious B. if it is on their favorite TV channel
C. if it gives them something to think about D. if it has a witty element
23. Sid McGrath is concerned that young people these days _____.
A. are encouraged to eat too much B. are given too many choices
C. are not required to drink D. do not get enough exercise
24. The author uses the phrase ‘living vicariously’ in the penultimate paragraph to mean that young people _____.
A. want to become more sophisticated than other people
B. do not imitate people around the
C. do not rely on their own feeling or senses to understand the world around the
D. want to be independent of other people
25. According to McGrath, many advertisements today are adapting to satisfy youngsters’ desire to _____.
A. understand their problems B. see the funny side of their problems
C. forget their problems D. find solutions to their problems
46. The writer describes the street as a place where _____.
A. people felt they were part of a co unity B. people resisted the fast pace of motion life
C. everyone quietly got on with their own life D. everyone could afford their own house
47. Streets of this kind had been built in the past because they were _____.
A. comfortable B. long-lasting C. traditional D. cheap
48. What did the writer NOT understand when the letter arrived?
A. why things had to change B. why his parents were arguing
C. who had organised the meeting D. where they were going to live next
49. Why didn’t the writer’s father want to move house?
A. He knew why the area had to be developed.
B. He didn’t understand why they wanted to change things.
C. He didn’t want to live in a modern house.
D. It would cost them more.
50. Why did the mother’s mother want to move house?
A. She liked to impress other people. B. She didn’t like the neighbours.
C. She knew it would annoy the writer’s father. D. She thought the local council would help.
51. During the meeting, most people were _____.
A. shocked by what they learned B. unhappy about the proposals
C. sympathetic to the councilor D. confused by the explanation
52. Why was the writer surprised by what his father said?
A. He knew that his father was watching television.
B. He thought that it would upset his mother.
C. He knew that what his father said was wrong.
D. He thought his mother would have made the suggestion.
53. According to the passage, who would make a final decision on the development of the area?
A. People in the area B. The councilors C. Home owners D. The writer’s father
54. What would be the most suitable title for this extract?
A. An unhappy childhood B. A difficult marriage C. The wrong decision D. Changing times
55. It can be inferred from the passage that _____.
A. people at the meeting supported the plan to develop the area
B. everybody in the area wanted to modernize their house
C. the writer said that he didn’t give permission for the development
D. the writer’s father finally agreed to move the house
16. Research shows that, compared with the previous generation, young people today are _____.
A. less perceptive B. more sensitive C. more worldly-wise D. better informed
17. In paragraph 3, the word ‘stances’ is closest in meaning to which of the following?
A. attitudes B. situations C. functions D. places
18. According to new research by five media groups, today’s youngsters are _____.
A. able to understand the language of advertising
B. unable to ‘read’ the messages in the many forms of advertising
C. bright enough to do some research before buying something
D. a bit wary of adverts
19. Advertisements aimed at the present young generation _____.
A. are using a variety of new techniques B. are technologically sophisticated
C. are making use of old techniques D. are becoming more subtle
20. It can be inferred that celebrity endorsements are advertisements _____.
A. that show viewers how to become famous
B. that famous people like watching
C. where famous people say they use and like certain products
D. where viewers are invited to take part in a phone-in progra e
21. Young people seem to believe that costly advertising _____.
A. makes no difference to the popularity of the product B. is the mark of a good quality product
C. means the product is probably overpriced D. does not inspire customer confidence
22. According to Stuart Armon, youngsters today pay more attention to an advert _____.
A. if its message is i ediately obvious B. if it is on their favorite TV channel
C. if it gives them something to think about D. if it has a witty element
23. Sid McGrath is concerned that young people these days _____.
A. are encouraged to eat too much B. are given too many choices
C. are not required to drink D. do not get enough exercise
24. The author uses the phrase ‘living vicariously’ in the penultimate paragraph to mean that young people _____.
A. want to become more sophisticated than other people
B. do not imitate people around the
C. do not rely on their own feeling or senses to understand the world around the
D. want to be independent of other people
25. According to McGrath, many advertisements today are adapting to satisfy youngsters’ desire to _____.
A. understand their problems B. see the funny side of their problems
C. forget their problems D. find solutions to their problems
omplete using the correct form of the words in bold type.
In our ( 1.live).life.... whether at home, in the car or at work we are constantly bombarded by (2.advertise)advertisements..... Their role is to grab our attention and make products (3. attract)..... enough so that people will want to buy them (4.immediate).... There has been a lot of ( 5.discuss)...... on the powerful effects of advertising. Are ads really (6. use).use.... to us? Some would ask if the adverts are (7.true).true... Do they give us a fair and (8. real)..reality..idea of the product? People are rarely in (9.agree)..agreement. on any of these questions, but the fact is that ads are (10. help).helful... in lettering people know the wide variety of goods available
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