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Choose the best answers to complete the sentences: 6. In Australia, men and women will be given an equal to contribute both at home and in the workplace. A. luck B. risk C. chance D. pay 7. In some parts of the world, there is a misunderstanding that _________ and housework are jobs for women A. childcare B. caregiver C. caretaker D. breadwinner 8. As a young girl, she always dreamt ______ running her own business A. in B. of C. to D. about 9. Employers often give ___________ to university...
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Choose the best answers to complete the sentences:
6. In Australia, men and women will be given an equal to contribute both at home and in the
workplace.
A. luck B. risk C. chance D. pay
7. In some parts of the world, there is a misunderstanding that _________ and housework are jobs for
women
A. childcare B. caregiver C. caretaker D. breadwinner
8. As a young girl, she always dreamt ______ running her own business
A. in B. of C. to D. about
9. Employers often give ___________ to university graduates.
A. challenges B. preference C. property D. development
10. People in this country have made good ___________ in eliminating domestic violence.
A. way B. wage C. development D. progress
11. Do you want a powerful iPad or a one - the iPad Air or the iPad Mini?
A. carrying B. portable C. porter D. travelling
12. People join and volunteer they believe the cause is right, and this is the highest level of
motivation.
A. or B. because C. so D. but
13. According to a survey, a lot of young people prefer to live in ________ families which consist
of parents and children.
A. nuclear B. extended C. three generation D. four generation
14. While she_______, she ____the doorbell, then voices.
A. was washing up/ heard B. washed up/ has heard
C. has washed/ was hearing D. was washing up/ was hearing

15. Building necessary ________ such as hospitals, schools and parks is important.
A. facilities B. services C. equipment D. utensilsChoose the best answers to complete the sentences:

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Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.          Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to its. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage...
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Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.

          Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to its. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.

          Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they cit dwellers or country dwellers? Such question have a bearing on where and when ads should be placed. By studying readership breakdowns for newspapers and magazines as well as television rating and other statistics, and advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.

          Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for product in the public’s mind. Current developments in advertising increase the need for talented workers.

          In the past, the majority of advertising was aimed at the traditional white family – breadwinner father, non – working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.

          Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.

The phrase “in a new light” in bold type in paragraph 5 is closest in meaning to ________.

A. differently

B. with the use of color enhancement

C. more distinctly

D. in a more energy-efficient way

1
1 tháng 3 2018

Đáp án D.

Key words: in a new light, paragraph 5, closest in meaning

Clue: “Computer graphics are used to grab the attention of consumers and to help them see products in a new light”: Đồ họa máy tính được sử dụng để thu hút sự chú ý của người tiêu dùng và giúp họ nhìn thấy sản phẩm một cách hiệu quả.

Chọn đáp án D. in a more energy-efficient way: một cách hiệu quả hơn.

Các đáp án còn lại không đúng:

A. differently: khác nhau

B. with the use of color enhancement: với việc sử dụng màu sắc tăng cường

C. more distinctly: rõ ràng hơn

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions. Advertising helps people recognize a particular brand, persuades them tro try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of...
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Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.

Advertising helps people recognize a particular brand, persuades them tro try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.

Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be played. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.

Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public’s mind. Current developments in advertising increase the need for talented workers.

In the past, the majority of advertising was aimed at the traditional white family – breadwinner father, non- working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.

Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.

The phrase “in a new light” in bold type in paragraph 5 is closest in meaning to _______ .

A. differently

B. with the use of color enhancement

C. more distinctly

D. in a more energy-efficient way

1
25 tháng 5 2018

Đáp án D.

Key words: in a new light, paragraph 5, closest in meaning

Clue: “Computer graphics are used to grab the attention of consumers and to help them see products in a new light”: Đồ họa máy tính được sử dụng để thu hút sự chú ý của người tiêu dùng và giúp họ nhìn thấy sản phẩm một cách hiệu quả.

Chọn đáp án D. in a more energy-efficient way: một cách hiệu quả hơn.

Các đáp án còn lại không đúng:

A. differently: khác nhau

B. with the use of color enhancement: với việc sử dụng màu sắc tăng cường

C. more distinctly: rõ ràng hơn

MEMORIZE

elevate (v): nâng lên, dâng lên cao; làm phấn khởi, làm hân hoan

- elevation (n): sự nâng lên

- elevator (n): máy nâng; thang máy

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.Advertising helps people recognize a particular brand, persuades them tro try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of...
Đọc tiếp

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.

Advertising helps people recognize a particular brand, persuades them tro try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.

Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be played. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.

Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public’s mind. Current developments in advertising increase the need for talented workers.

In the past, the majority of advertising was aimed at the traditional white family – breadwinner father, non- working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.

Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.

The phrase “in a new light” in bold type in paragraph 5 is closest in meaning to _______ .

A. differently

B. with the use of color enhancement

C. more distinctly


 

D. in a more energy-efficient way

1
10 tháng 12 2019

Đáp án D.

Key words: in a new light, paragraph 5, closest in meaning

Clue: “Computer graphics are used to grab the attention of consumers and to help them see products in a new light”: Đồ họa máy tính được sử dụng để thu hút sự chú ý của người tiêu dùng và giúp họ nhìn thấy sản phẩm một cách hiệu quả.

Chọn đáp án D. in a more energy-efficient way: một cách hiệu quả hơn.

Các đáp án còn lại không đúng:

A. differently: khác nhau

B. with the use of color enhancement: với việc sử dụng màu sắc tăng cường

C. more distinctly: rõ ràng hơn

Apple Offers $1 Million to Anyone Who Can Break into iPhoneApple says it will pay $1 million to any researcher who can successfully break into an iPhone. Other technology companies are also offering big payments for people to identify serious security threats in an effort to prevent major internet attacks. A company official recently announced the new reward at a yearly security conference in Las Vegas.The Black Hat conference is attended by many security researchers who attempt to hack the...
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Apple Offers $1 Million to Anyone Who Can Break into iPhone

Apple says it will pay $1 million to any researcher who can successfully break into an iPhone. Other technology companies are also offering big payments for people to identify serious security threats in an effort to prevent major internet attacks. A company official recently announced the new reward at a yearly security conference in Las Vegas.

The Black Hat conference is attended by many security researchers who attempt to hack the computer systems of companies and governments. The researchers seek security weaknesses that need to be fixed to prevent outside attackers from breaking into systems and devices.

Apple’s $1 million offer is thought to be the largest reward promised by a major technology company to defend against internet attacks. The announcement came from Apple’s Head of Security Engineering and Architecture, Ivan Krstic.

The $1 million reward will be paid to any researcher who meets Apple’s conditions for gaining full access to an iOS device without assistance from the owner, the website AppleInsider reported.

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Apple Offers $1 Million to Anyone Who Can Break into iPhoneApple says it will pay $1 million to any researcher who can successfully break into an iPhone. Other technology companies are also offering big payments for people to identify serious security threats in an effort to prevent major internet attacks. A company official recently announced the new reward at a yearly security conference in Las Vegas.The Black Hat conference is attended by many security researchers who attempt to hack the...
Đọc tiếp

Apple Offers $1 Million to Anyone Who Can Break into iPhone

Apple says it will pay $1 million to any researcher who can successfully break into an iPhone. Other technology companies are also offering big payments for people to identify serious security threats in an effort to prevent major internet attacks. A company official recently announced the new reward at a yearly security conference in Las Vegas.

The Black Hat conference is attended by many security researchers who attempt to hack the computer systems of companies and governments. The researchers seek security weaknesses that need to be fixed to prevent outside attackers from breaking into systems and devices.

Apple’s $1 million offer is thought to be the largest reward promised by a major technology company to defend against internet attacks. The announcement came from Apple’s Head of Security Engineering and Architecture, Ivan Krstic.

The $1 million reward will be paid to any researcher who meets Apple’s conditions for gaining full access to an iOS device without assistance from the owner, the website AppleInsider reported.

0
On April Fools' Day, people in many countries play tricks on each other. Usually, the tricks (1) ______ making friends believe something ridiculous. On this day you could, for example, tell a friend there is a huge spider on their shoulder. If they believe you, you have succeeded (2) ______ fooling them, and even if you only trick them for a second, you have (3) ____ right to shout "April Fool!" This day, 1st April, is also known as All Fools’ Day. In some countries, such as Ireland or Cyprus,...
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On April Fools' Day, people in many countries play tricks on each other. Usually, the tricks (1) ______ making friends believe something ridiculous. On this day you could, for example, tell a friend there is a huge spider on their shoulder. If they believe you, you have succeeded (2) ______ fooling them, and even if you only trick them for a second, you have (3) ____ right to shout "April Fool!" This day, 1st April, is also known as All Fools’ Day. In some countries, such as Ireland or Cyprus, you can only try to fool someone before twelve noon. If you do play tricks after midday, you will become the fool (4) ______. So it is advisable for you to do that in the morning. (5)______ you do for, all you want is fun rather than do harm to others. And if you don’t want to be foolish, be sensitive! But how did this (6) _____ begin? Some say April Fools’ Day originated in France when that country adopted the new Gregorian calendar. In the previous calendar, New Year was celebrated (7) _____ 25th March until 1st April, not on 1st January, as in the Gregorian calendar. Some people refused to (8) _____ the new calendar, and continued to celebrate the New Year in spring. Other people made fun of them and laughed at them (9) _____ they were old-fashioned and didn't want to change. Now April Fools' Day has become a global tradition, and no one is safe! People play tricks on anyone, not just on (10) ______ who don't want to change with the times.

2
1 tháng 3 2018

On April Fools' Day, people in many countries play tricks on each other. Usually, the tricks (1) ___ involve _ making friends believe something ridiculous. On this day you could, for example, tell a friend there is a huge spider on their shoulder. If they believe you, you have succeeded (2) ___ in ​ ___ fooling them, and even if you only trick them for a second, you have (3) __ the __ right to shout "April Fool!" This day, 1st April, is also known as All Fools’ Day. In some countries, such as Ireland or Cyprus, you can only try to fool someone before twelve noon. If you do play tricks after midday, you will become the fool (4) _instead _____. So it is advisable for you to do that in the morning. (5)___Whatever ___ you do for, all you want is fun rather than do harm to others. And if you don’t want to be foolish, be sensitive! But how did this (6) __tradition ___ begin? Some say April Fools’ Day originated in France when that country adopted the new Gregorian calendar. In the previous calendar, New Year was celebrated (7) ___from __ 25th March until 1st April, not on 1st January, as in the Gregorian calendar. Some people refused to (8) __follow ___ the new calendar, and continued to celebrate the New Year in spring. Other people made fun of them and laughed at them (9) __because ___ they were old-fashioned and didn't want to change. Now April Fools' Day has become a global tradition, and no one is safe! People play tricks on anyone, not just on (10) __those____ who don't want to change with the times.

1 tháng 3 2018

1. involve 2. in 3. the 4. instead/then 5. Whatever
6. tradition 7. from 8. follow/use 9. because/ as/since 10. those

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.          Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to its. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage...
Đọc tiếp

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.

          Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to its. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.

          Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they cit dwellers or country dwellers? Such question have a bearing on where and when ads should be placed. By studying readership breakdowns for newspapers and magazines as well as television rating and other statistics, and advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.

          Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for product in the public’s mind. Current developments in advertising increase the need for talented workers.

          In the past, the majority of advertising was aimed at the traditional white family – breadwinner father, non – working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.

          Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.

Where in the passage does the author give an example of a new development in advertising?

A. Paragraph 1

B. Paragraph 2

C. Paragraph 3

D. Paragraph 5

1
17 tháng 6 2017

Đáp án D.

Key words: Where in the passage, example of a new development in advertising.

Clue: “Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light”: Quảng cáo cũng đang sử dụng các công nghệ mới. Đồ họa máy tính được sử dụng để thu hút sự chú ý của người tiêu dùng và giúp họ nhìn thấy sản phẩm trong một ánh sáng mới.

Dẫn chứng nhắc đến đồ họa máy tính, đây chính là ví dụ về sự phát triển mới trong lĩnh vực quảng cáo. Nó nằm ở đoạn 5 → Chọn đáp án D.

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions. Advertising helps people recognize a particular brand, persuades them tro try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of...
Đọc tiếp

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.

Advertising helps people recognize a particular brand, persuades them tro try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.

Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be played. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.

Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public’s mind. Current developments in advertising increase the need for talented workers.

In the past, the majority of advertising was aimed at the traditional white family – breadwinner father, non- working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.

Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.

Where in the passage does the author give an example of a new development in advertising?

A. Paragraph 1

B. Paragraph 2

C. Paragraph 3

D. Paragraph 5

1
5 tháng 4 2018

Đáp án D.

Key words: Where in the passage, example of a new development in advertising.

Clue: “Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light”: Quảng cáo cũng đang sử dụng các công nghệ mới. Đồ họa máy tính được sử dụng để thu hút sự chú ý của người tiêu dùng và giúp họ nhìn thấy sản phẩm trong một ánh sáng mới

Dẫn chứng nhắc đến đồ họa máy tính, đây chính là ví dụ về sự phát triển mới trong lĩnh vực quảng cáo. Nó nằm ở đoạn 5 → Chọn đáp án D