LEGOLAND is a chain of LEGO-themed amusement parks. There are many attractions built with LEGO bricks, such as models of famous cities. LEGOLAND parks have rides that are suitable for young children.
In 1932, a Danish carpenter named Ole Kirk Christiansen started a business making wooden toys. He took the Danish words leg and godt, meaning “play well,” and came up with “LEGO.” It soon became a name that kids all over the world would grow up with. And in 2000, LEGO bricks were recognized as the “Toy of the Century.” How did a kids’ toy become so successful?
There are three main reasons for LEGO’s success. The first is that the company wasn’t satisfied until its toy was just right. For example, LEGO bricks were made of wood at first. But, as the wooden parts didn’t stay together, LEGO searched for a way to make parts that would stick together even when moved to somewhere else. This is how their unique plastic bricks were invented.
The second reason for LEGO’s success is the toy itself. The LEGO Group’s vision was to make toys that let children learn through playing. And their unique bricks allowed them to achieve their vision. The design of these simple, durable, colorful bricks is ideal for a child’s toy. It allows kids to create nearly anything imaginable. It is possible to arrange six bricks in 915,103,765 different ways!
The last reason for LEGO’s success is that the LEGO Group keeps trying to innovate. They now have many different product lines, from large toys for younger children to complicated toys for adults. Some product lines use themes from popular movies. And now LEGO even has its own movie!
With these reasons for success in mind, it’s no surprise that LEGO was named the “Toy of the Century.” And there’s little doubt that children around the world will continue to love LEGO toys for years to come.
1. What is this passage mainly about?
A. how a toy became a movie B. reasons for LEGO’s success
C. different toys made of plastic D. where LEGO bricks got their name
2. What is TRUE about the LEGO Group?
A. It only makes bricks. B. It made its first toy with plastic.
C. It started as a wooden furniture company. D. Its products can be played with by people of different ages.
3. Which is NOT true about LEGO bricks?
A. They are simple, durable and colorful. B. Their design encourages kids to be creative.
C. They can stay together because they are sticky. D. They were recognized as the “Toy of the Century.”
4. What can be inferred about LEGO’s wooden bricks?
A. They are still being made today. B. They came in many different colors.
C. They were much larger than today’s bricks. D. They weren’t as popular as the plastic bricks.
5. Which can replace the word “vision” in line 11?
A. eyesight B. sense C. idea D. quality
