Read the following passage and mark the letter A, B, C, or D on your answer sheet to...

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Dương Minh

7 tháng 10 2018

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.Advertising helps people recognize a particular brand, persuades them tro try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of...

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Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.

Advertising helps people recognize a particular brand, persuades them tro try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.

Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be played. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.

Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public’s mind. Current developments in advertising increase the need for talented workers.

In the past, the majority of advertising was aimed at the traditional white family – breadwinner father, non- working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.

Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.

According to the passage, most advertising used to be directed at _______ .

A. working mothers with chilren

B. two-parent families with children

C. unmarried people

D. older adults

#Hỏi cộng đồng OLM #Mẫu giáo

1

NH

Nguyen Hoang Hai

7 tháng 10 2018

Đáp án B.

Key words: most advertising used to be directed at.

Clue: “In the pát, the majority of advertising was aimed at the traditional white family – breadwinner father, non- working mother, and two children”: Trong quá khứ, đa số quảng cáo nhắm vào kiểu gia đình truyền thống – cha là trụ cột gia đình, người mẹ không làm việc và hai con.

Chọn đáp án B. two-parent families with children: gia đình có hai bố mẹ và con

Các đáp án còn lại không đúng:

A. working mothers with children: các bà mẹ đang làm việc và trẻ em

C. unmarried people: những người chưa lập gia đình

D. older adults: người lớn tuổi

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Dương Minh

12 tháng 4 2019

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.Advertising helps people recognize a particular brand, persuades them tro try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of...

Đọc tiếp

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.

Advertising helps people recognize a particular brand, persuades them tro try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.

Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be played. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.

Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public’s mind. Current developments in advertising increase the need for talented workers.

In the past, the majority of advertising was aimed at the traditional white family – breadwinner father, non- working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.

Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.

Where in the passage does the author give an example of a new development in advertising?

A. Paragraph 1

B. Paragraph 2

C. Paragraph 3

D. Paragraph 5

#Hỏi cộng đồng OLM #Mẫu giáo

1

NH

Nguyen Hoang Hai

12 tháng 4 2019

Đáp án D.

Key words: Where in the passage, example of a new development in advertising.

Clue: “Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light”: Quảng cáo cũng đang sử dụng các công nghệ mới. Đồ họa máy tính được sử dụng để thu hút sự chú ý của người tiêu dùng và giúp họ nhìn thấy sản phẩm trong một ánh sáng mới

Dẫn chứng nhắc đến đồ họa máy tính, đây chính là ví dụ về sự phát triển mới trong lĩnh vực quảng cáo. Nó nằm ở đoạn 5 → Chọn đáp án D.

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Dương Minh

7 tháng 6 2019

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.Advertising helps people recognize a particular brand, persuades them tro try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of...

Đọc tiếp

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.

Advertising helps people recognize a particular brand, persuades them tro try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.

Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be played. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.

Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public’s mind. Current developments in advertising increase the need for talented workers.

In the past, the majority of advertising was aimed at the traditional white family – breadwinner father, non- working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.

Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.

According to paragraph 2, market research inclues _______.

A. studying television ratings

B. hiring researchers with backgrounds in many fields

C. searcihng for talented workers

D. determining the price of a product

#Hỏi cộng đồng OLM #Mẫu giáo

1

NH

Nguyen Hoang Hai

7 tháng 6 2019

Đáp án A.

Key words: paragraph 2, market research includes

Clue: By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers: Bằng cách nghiên cuus phí tổn của độc giả đối với báo và tạp chí cũng như xếp hạng truyền hình và thống kê khác, một cơ quan quảng cáo có thể quyết định cách tốt nhất để tiếp cận khách hàng tiềm năng.

Chọn đáp án A. studying television ratings: nghiên cứu xếp hạng truyền hình.

Các đáp án còn lại không đúng:

A. hiring researchers with backgrounds in many fields: thuê các nhà nghiên cứu có kiến thức về nhiều lĩnh vực.

C. searching for talented workers: tìm kiếm các nhân viên tài năng.

D. determining the price of a product: xác định giá của một sản phẩm.

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Dương Minh

29 tháng 10 2018

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.Advertising helps people recognize a particular brand, persuades them tro try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of...

Đọc tiếp

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.

Advertising helps people recognize a particular brand, persuades them tro try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.

Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be played. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.

Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public’s mind. Current developments in advertising increase the need for talented workers.

In the past, the majority of advertising was aimed at the traditional white family – breadwinner father, non- working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.

Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.

It can be inferred from paragraph 2 that advertisers must _______ .

A. encourage people to try new products

B. aim their message at homemakers and professional people

C. know about the people who will buy the product

D. place several ads in newspapers and magazines

#Hỏi cộng đồng OLM #Mẫu giáo

1

NH

Nguyen Hoang Hai

29 tháng 10 2018

Đáp án C.

Key words: inferred, paragraph 2, advertisers must.

Clue: Advertising relies on the techniques of market research to identify potential users of a product: Quảng cáo dựa vào các kỹ thuật nghiên cứu thị trường để xác định những khách hàng tiềm năng của một sản phẩm.

Chọn đáp án C. know about the people who will buy the product: hiểu biết về những người sẽ mua sản phẩm. Các đáp án còn lại không đúng:

A. encourage people to try new products: khuyến khích mọi người thử các sản phẩm mới.

B. aim their message at homemakers and professional people: nhắm thông điệp tới người nội trợ và những người chuyên nghiệp.

D. place several ads in newspapers and magazines: đăng một số quảng cáo trên báo và tạp chí.

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Dương Minh

12 tháng 1 2018

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.Advertising helps people recognize a particular brand, persuades them tro try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of...

Đọc tiếp

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.

Advertising helps people recognize a particular brand, persuades them tro try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.

Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be played. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.

Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public’s mind. Current developments in advertising increase the need for talented workers.

In the past, the majority of advertising was aimed at the traditional white family – breadwinner father, non- working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.

Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.

The word “this” in bold type in paragraph 1 refers to _______ .

A. the quality of the product

B. effective advertising

C. repeatedly buying the same brand

D. the most important goal

#Hỏi cộng đồng OLM #Mẫu giáo

1

NH

Nguyen Hoang Hai

12 tháng 1 2018

Đáp án C.

Key words: this, paragraph 1.

Clue: Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising: Cho dù họ sản xuất ô tô, thực phẩm đóng hộp hoặc mỹ phẩm, nhà sản xuất muốn khách hàng mua đi mua lại mặt hàng này. Chất lượng của sản phẩm sẽ khuyến khích điều này, tất nhiên, nó cũng sẽ ảnh hưởng đến quảng cáo.

Vậy this ở đây là chỉ “repeatedly buying the samebrand” (liên tục mua cùng một nhãn hiệu) → đáp án đúng là C.

Các đáp án còn lại không hợp lí:

A. the quality of the product: chất lượng của sản phẩm.

B. effective advertising: quảng cáo hiệu quả.

D. the most important goal: mục tiêu quan trọng nhất.

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Dương Minh

26 tháng 9 2017

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.Advertising helps people recognize a particular brand, persuades them tro try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of...

Đọc tiếp

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.

Advertising helps people recognize a particular brand, persuades them tro try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.

Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be played. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.

Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public’s mind. Current developments in advertising increase the need for talented workers.

In the past, the majority of advertising was aimed at the traditional white family – breadwinner father, non- working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.

Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.

What does the passage mainly discuss?

A. How to develop a successful advertising plan

B. New techniques and technologies of market research

C. The central role of advertising in selling products

D. The history of advertising in the United States

#Hỏi cộng đồng OLM #Mẫu giáo

1

NH

Nguyen Hoang Hai

26 tháng 9 2017

Đáp án B.

Key words: mainly discuss.

Clue: Advertising relies on the techniques of market research to identify potential users of a product; Advertising is also making use of new technologies: Quảng cáo dựa vào các kỹ thuật nghiên cứu thị trường để xác định những người sử dụng tiềm năng của một sản phẩm; Quảng cáo cũng đang sử dụng các công nghệ mới.

Phân tích đáp án:

A. How to develop a successful advertising plan: Làm thế nào để phát triển một kế hoạch quảng cáo thành công

B. New techniques and technologies of market research: Các kỹ thuật và công nghệ mới của nghiên cứu thị trường

C. The central role of advertising in selling products: Vai trò trung tâm của quảng cáo trong việc bán sản phẩm.

D. The history of advertising in the United States: Lịch sử quảng cáo ở Hòa Kỳ.

Dựa vào clue ở trên → đáp án chính xác là B.

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Dương Minh

10 tháng 12 2019

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.Advertising helps people recognize a particular brand, persuades them tro try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of...

Đọc tiếp

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.

Advertising helps people recognize a particular brand, persuades them tro try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.

Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be played. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.

Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public’s mind. Current developments in advertising increase the need for talented workers.

In the past, the majority of advertising was aimed at the traditional white family – breadwinner father, non- working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.

Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.

The phrase “in a new light” in bold type in paragraph 5 is closest in meaning to _______ .

A. differently

B. with the use of color enhancement

C. more distinctly

D. in a more energy-efficient way

#Hỏi cộng đồng OLM #Mẫu giáo

1

NH

Nguyen Hoang Hai

10 tháng 12 2019

Đáp án D.

Key words: in a new light, paragraph 5, closest in meaning

Clue: “Computer graphics are used to grab the attention of consumers and to help them see products in a new light”: Đồ họa máy tính được sử dụng để thu hút sự chú ý của người tiêu dùng và giúp họ nhìn thấy sản phẩm một cách hiệu quả.

Chọn đáp án D. in a more energy-efficient way: một cách hiệu quả hơn.

Các đáp án còn lại không đúng:

A. differently: khác nhau

B. with the use of color enhancement: với việc sử dụng màu sắc tăng cường

C. more distinctly: rõ ràng hơn

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Dương Minh

3 tháng 1 2017

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct word or phrase that best fits each of the numbered blanks. It is natural for young people to be critical of their parents at times and to blame them for most of the (23) between them. They have always complained, more or less justly, that their parents are old- fashioned, possessive and dominant; that they do not trust their children to deal with obstacles; (24) they...

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#Hỏi cộng đồng OLM #Mẫu giáo

1

NH

Nguyen Hoang Hai

3 tháng 1 2017

Đáp án C Kiến thức về từ loại

initiation /ɪˌnɪʃiˈeɪʃn/ (n): sự bắt đầu, sự khởi xướng

initiate /ɪˈnɪʃieɪt/ (v): khởi đầu, đề xướng

initiative /ɪˈnɪʃətɪv/ (n): sáng kiến

initial /ɪˈnɪʃl/ (a): ban đầu, lúc đầu

Tạm dịch: You can impress others with your sense of responsibility and (28) , so that they will give you the authority to do what you want to do. (Bạn có thể gây ấn tượng với người khác bằng tinh thần trách nhiệm và óc sáng kiến, để họ sẽ cho bạn quyền làm những gì bạn thích)

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Dương Minh

14 tháng 4 2019

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct word or phrase that best fits each of the numbered blanks. It is natural for young people to be critical of their parents at times and to blame them for most of the (23) between them. They have always complained, more or less justly, that their parents are old- fashioned, possessive and dominant; that they do not trust their children to deal with obstacles; (24) they...

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#Hỏi cộng đồng OLM #Mẫu giáo

1

NH

Nguyen Hoang Hai

14 tháng 4 2019

Đáp án B

Kiến thức về từ vựng

overestimate /ˌoʊvərˈestɪmeɪt/ (v): đánh giá quá cao

underestimate /ˌʌndərˈestɪmeɪt/ (v): đánh giá thấp, không đúng mức

impose /ɪmˈpoʊz/ (+ on sb) (v): áp đặt (lên ai)

dominate /ˈdɒmɪneɪt/ (v): thống trị, áp đảo

Tạm dịch: I think it is true that parents often (3) their teenage children and also forget how they themselves felt when young. (Tôi nghĩ rằng đúng là bố mẹ thường đánh giá thấp những đứa con tuổi teen của mình và quên họ cảm thấy như thế nào khi còn trẻ)

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