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𝘾𝙝𝙤𝙤𝙨𝙚 𝙩𝙝𝙚 𝙘𝙤𝙧𝙧𝙚𝙘𝙩 𝙖𝙣𝙨𝙬𝙚𝙧 𝙩𝙤 𝙘𝙤𝙢𝙥𝙡𝙚𝙩𝙚 𝙩𝙝𝙚 𝙥𝙖𝙨𝙨𝙖𝙜𝙚.Living in Vietnam today (18)_______ greatly from the lifestyle of 100 years ago. People in the past mainly worked in agriculture (19)_______ today there are significantly less people working in this sector of the economy. These days, (20)_______ , people are more likely to be
employed in manufacturing and tourism than in the rice fields. Moreover, Vietnam, which was (21)________ agrarian, is transforming into an entirely different country. While agriculture is still an important component of the Vietnamese economy, other enterprises are (22)_______ an increasing amount of economic activity.
However, along with the differences, similarities also exist. The people of Vietnam have retained many of the characteristics of their (23)_______. The Vietnamese people are as friendly today as they were in the past. This is best exemplified in the way they welcome foreigners (24)_______ their unique country. Moreover, the resilience and determination of the people of Vietnam has not changed. The Vietnamese work (25)_______ and happily towards the development of their country.Question 18. *   A. compares   B. differs   C. becomes   D. offersQuestion 19. *   A. however   B. therefore   C. whereas   D. whenQuestion 20. *   A. inconclusion   B. on purpose   C. by comparison   D. for onceQuestion 21. *   A. traditionally   B. gradually   C. occasionally   D. presentlyQuestion 22. *   A. grasping for   B. holding for   C. making up for   D. accounting forQuestion 23. *   A. founders   B. forefathers   C. descendants   D. seniorsQuestion 24. *   A. on   B. at   C. to   D. forQuestion 25. *   A. collectively   B. separably   C. accordingly   D. similarly
2
24 tháng 9 2021

BN THAM KHẢO:

Living in Vietnam today differs greatly from the lifestyle of 100 years ago. People in the past mainly worked in agriculture whereas today there are significantly less people working in this sector of the economy. These days, by comparison, people are more likely to be employed in manufacturing and tourism than in the rice fields. Moreover, Vietnam, which was traditionally agrarian, is transforming into an entirely different country. While agriculture is still an important component of the Vietnamese economy, other enterprises are accounting for an increasing amount of economic activity.

However, along with the differences, similarities also exist. The people of Vietnam have retained many of the characteristics of their forefathers. The Vietnamese people are as friendly today as they were in the past. This is best exemplified in the way they welcome foreigners to their unique country. Moreover, the resilience and determination of the people of Vietnam has not changed. The Vietnamese work collectively and happily towards the development of their country.

24 tháng 9 2021

18B

19c

20C

21A

22D

23B

24C

25A

IV: Read the passage and circle the best answer A, B, C, D to complete the passage. (1.5pt)Living in Vietnam today (1) ________ greatly from the life style of 100 years ago. People in the past mainly worked in agriculture (2) _________ today there are significantly less people working in this sector of the economy. These days, by comparison, people are more likely to be employed in manufacturing and tourism than in the rice fields. Moreover, Vietnam, which was (3)________ agrarian, is...
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IV: Read the passage and circle the best answer A, B, C, D to complete the passage. (1.5pt)

Living in Vietnam today (1) ________ greatly from the life style of 100 years ago. People in the past mainly worked in agriculture (2) _________ today there are significantly less people working in this sector of the economy. These days, by comparison, people are more likely to be employed in manufacturing and tourism than in the rice fields. Moreover, Vietnam, which was (3)________ agrarian, is transforming into an entirely different country. While agriculture is still an important component of the Vietnamese economy, other enterprises are (4) ________ an increasing amount of economic activity. However, along with the differences, similarities also exist. The people of Vietnam have retained many of the characteristics of their forefathers. The Vietnamese people are as friendly today as they were in the past. This is best exemplified in the way they welcome foreigners (5) __________their unique country. (6) __________, the resilience and determination of the people of Vietnam has not changed. The Vietnamese work collectively and happily towards the development of their country.

1.  A. compares          B. differs              C. becomes           D. offers

2.  A. however             B. therefore           C. whereas             D. when

3.  A. traditionally        B. gradually           C. occasionally      D. presently
4.  A. grasping for        B. holding for         C. making up for    D. accounting for

5.  A. on                      B. at                      C. to                       D. for

6.A .Moreover              B .although               C.because               D.So

V. Reading the passage carefully, then choose the correct answers (1.0 point).

     Sydney is Australia’s most exciting city. The history of Australia begins here. In 1788 Captain Arthur Philips arrived in Sydney with 11 ships and 1624 passengers from Britain (including 770 prisoners). Today there are about 3.6 million people in Sydney. It is the biggest city in Australia, the busiest port in the South Pacific and one of the most beautiful cities in the world. In Sydney, the buildings are higher, the colors are brighter and the nightlife is more exciting.

     There are over 20 excellent beaches close to Sydney and its warm climate and cool winter have made it a favorite city for immigrants from overseas. There are two things that make Sydney famous; its beautiful harbor, Sydney Harbor Bridge, which was built in 1932 and Sydney Opera House. It was opened in 1973.

1. Where did Captain Arthur Philips arrive in 1788?

          A. South Pacific.   B. Sydney Harbor. C. Britain.            D. Sydney.

2. Which of the following statements is NOT true about Sydney?

          A. Sydney is not a favorite city for immigrants from overseas.

          B. Sydney is one of the most beautiful cities in the world.

          C. Sydney is the most exciting city in Australia.

          D. Sydney is the busiest port in the South Pacific.

 3. The word “overseas” in die second paragraph mostly mean __________

          A. in the country   B. homeland         C. abroad             D. hometown.

4. The word “It” in the second paragraph refers to ____________

          A. Sydney’s beautiful harbor              B. Sydney

          C. Sydney Harbor Bridge                   D. Sydney Opera House.

1
18 tháng 6 2021

IV: Read the passage and circle the best answer A, B, C, D to complete the passage. (1.5pt)

Living in Vietnam today (1) ________ greatly from the life style of 100 years ago. People in the past mainly worked in agriculture (2) _________ today there are significantly less people working in this sector of the economy. These days, by comparison, people are more likely to be employed in manufacturing and tourism than in the rice fields. Moreover, Vietnam, which was (3)________ agrarian, is transforming into an entirely different country. While agriculture is still an important component of the Vietnamese economy, other enterprises are (4) ________ an increasing amount of economic activity. However, along with the differences, similarities also exist. The people of Vietnam have retained many of the characteristics of their forefathers. The Vietnamese people are as friendly today as they were in the past. This is best exemplified in the way they welcome foreigners (5) __________their unique country. (6) __________, the resilience and determination of the people of Vietnam has not changed. The Vietnamese work collectively and happily towards the development of their country.

1.  A. compares          B. differs              C. becomes           D. offers

2.  A. however             B. therefore           C. whereas             D. when

3.  A. traditionally        B. gradually           C. occasionally      D. presently
4.  A. grasping for        B. holding for         C. making up for    D. accounting for

5.  A. on                      B. at                      C. to                       D. for

6.A .Moreover              B .although               C.because               D.So

V. Reading the passage carefully, then choose the correct answers (1.0 point).

     Sydney is Australia’s most exciting city. The history of Australia begins here. In 1788 Captain Arthur Philips arrived in Sydney with 11 ships and 1624 passengers from Britain (including 770 prisoners). Today there are about 3.6 million people in Sydney. It is the biggest city in Australia, the busiest port in the South Pacific and one of the most beautiful cities in the world. In Sydney, the buildings are higher, the colors are brighter and the nightlife is more exciting.

     There are over 20 excellent beaches close to Sydney and its warm climate and cool winter have made it a favorite city for immigrants from overseas. There are two things that make Sydney famous; its beautiful harbor, Sydney Harbor Bridge, which was built in 1932 and Sydney Opera House. It was opened in 1973.

1. Where did Captain Arthur Philips arrive in 1788?

          A. South Pacific.   B. Sydney Harbor. C. Britain.            D. Sydney.

2. Which of the following statements is NOT true about Sydney?

          A. Sydney is not a favorite city for immigrants from overseas.

          B. Sydney is one of the most beautiful cities in the world.

          C. Sydney is the most exciting city in Australia.

          D. Sydney is the busiest port in the South Pacific.

 3. The word “overseas” in die second paragraph mostly mean __________

          A. in the country   B. homeland         C. abroad             D. hometown.

4. The word “It” in the second paragraph refers to ____________

          A. Sydney’s beautiful harbor              B. Sydney

          C. Sydney Harbor Bridge                   D. Sydney Opera House.

A forest is a special place. In the forest, surrounded by tall trees, you are cut off from the would around you, and filled with the sights and sounds of nature. Many fairy tales and legends are set in forests, which have been thought to hold magic and mystery. Today we know that these are only stories, but the forest is still a place that holds many of the world's most valuable resources. Forest has always been important to people. In the past, many people got food by hunting forest animals...
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A forest is a special place. In the forest, surrounded by tall trees, you are cut off from the would around you, and filled with the sights and sounds of nature. Many fairy tales and legends are set in forests, which have been thought to hold magic and mystery. Today we know that these are only stories, but the forest is still a place that holds many of the world's most valuable resources.
Forest has always been important to people. In the past, many people got food by hunting forest animals and gathering wild plants. With the advance of civilization, fewer people now live in forests, but forest are more valuable than ever. Forests have an important economic value because they provide us with resources such as timber. Forests are vital to the environment because they clean the air we breathe. Forests are also treasured for their beauty

Matching

1. Forest |a. Precious

2. Tales |b. The activity of looking for and killing animals

3. Valuable|c. Important

4. Hunt |d. Large area of land covered by trees

5. Vital |e. Stories about imaginary events or people

True or false

1. When you are in the forest you are away from the natural

2. The forest is a place that holds many of the world's most valuable resources

3. Forest are always important to people

4. Many people now live in forest

5. Forest are not only treasured for their beauty but also for their economic value

1
5 tháng 6 2021

jyjy

Giúp mình nha! Living in the country is something that people from the city often dream about. However, in reality, it has both its advantages and disadvantages. There are certainly many advantages to living in the country. First of all, you can enjoy peace and quiet. Moreover, people tend to be friendlier and more open. A further advantage is that there is less traffic, so it is safer for young children. However, there are certain drawbacks to life outside the city. Firstly , because there...
Đọc tiếp

Giúp mình nha!

Living in the country is something that people from the city often dream about. However, in reality, it has both its advantages and disadvantages.
There are certainly many advantages to living in the country. First of all, you can enjoy peace and quiet. Moreover, people tend to be friendlier and more open. A further advantage is that there is less traffic, so it is safer for young children.
However, there are certain drawbacks to life outside the city. Firstly , because there are fewer people, you are likely to have fewer friends. In addition, entertainment is difficult to find, particularly in the evening. Furthermore, the fact that there are fewer shops and services means that it is harder to find work. As a result , you may have to travel a long way to work, which can be extremely expensive.
In conclusion, it can be seen that the country is more suitable for some people than others.On the whole , it is often the best place for those who are retired or who have young children. In contrast , young, single people who have a career are better provided for in the city.

Yêu cầu đề: Make a list of all the advantages and disadvantages of trlevision, are mixed up. Put the notes into two lists.

0
Living in the country is something that people from the city often dream about. However, in reality, it has both its advantages and disadvantages. There are certainly many advantages to living in the country. First of all, you can enjoy peace and quiet. Moreover, people tend to be friendlier and more open. A further advantage is that there is less traffic, so it is safer for young children. However, there are certain drawbacks to life outside the city. Firstly , because there are fewer people,...
Đọc tiếp

Living in the country is something that people from the city often dream about. However, in reality, it has both its advantages and disadvantages.
There are certainly many advantages to living in the country. First of all, you can enjoy peace and quiet. Moreover, people tend to be friendlier and more open. A further advantage is that there is less traffic, so it is safer for young children.
However, there are certain drawbacks to life outside the city. Firstly , because there are fewer people, you are likely to have fewer friends. In addition, entertainment is difficult to find, particularly in the evening. Furthermore, the fact that there are fewer shops and services means that it is harder to find work. As a result , you may have to travel a long way to work, which can be extremely expensive.
In conclusion, it can be seen that the country is more suitable for some people than others.On the whole , it is often the best place for those who are retired or who have young children. In contrast , young, single people who have a career are better provided for in the city.

Yêu cầu đề: Make a list of all the advantages and disadvantages of trlevision, are mixed up. Put the notes into two lists.

0
Read the text below and complete it with the verbs in the box. Use “used to” or the present simple (e.g. he lives, they live, ect.) The lives of Inuit people of North America have changed a lot in 50 years. First, their name: people (0) used to call them Eskimos, but now they are called Inuits, which means “the people”. They (1) __________ in igloos in the winter but today, many of them live in houses in small towns. They (2) __________ seals – they ate the meat and made clothes...
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Read the text below and complete it with the verbs in the box. Use “used to” or the present simple (e.g. he lives, they live, ect.)

The lives of Inuit people of North America have changed a lot in 50 years. First, their name: people (0) used to call them Eskimos, but now they are called Inuits, which means “the people”. They (1) __________ in igloos in the winter but today, many of them live in houses in small towns. They (2) __________ seals – they ate the meat and made clothes from fur. Many of the people still (3) __________ seal-skin clothes today because they are very warm. Remember, the weather is extremely cold for many months of the year. To move over the snow, they (4) __________ special snowshoes on their feet, but today many Inuits (5) __________ snowmobiles. These machines can travel long distances in a short time. In the past it (6) __________ them days or weeks to travel the same distance. Inuit children never (7) __________ to school – they learnt everything from their parents. But now, like all North Americans, they (8) __________ about 10 years of school education. Life is not as hard as it (9) __________, but many of the older Inuits (10) __________ town life and want to go back to the old days.

1
23 tháng 9 2017

Read the text below and complete it with the verbs in the box. Use “used to” or the present simple (e.g. he lives, they live, ect.)

The lives of Inuit people of North America have changed a lot in 50 years. First, their name: people (0) used to call them Eskimos, but now they are called Inuits, which means “the people”. They (1) _____used to live_____ in igloos in the winter but today, many of them live in houses in small towns. They (2) _____used to hunt_____ seals – they ate the meat and made clothes from fur. Many of the people still (3) _____wear_____ seal-skin clothes today because they are very warm. Remember, the weather is extremely cold for many months of the year. To move over the snow, they (4) _____used to wear_____ special snowshoes on their feet, but today many Inuits (5) ____drive______ snowmobiles. These machines can travel long distances in a short time. In the past it (6) ______used to take____ them days or weeks to travel the same distance. Inuit children never (7) _____used to go_____ to school – they learnt everything from their parents. But now, like all North Americans, they (8) _____have_____ about 10 years of school education. Life is not as hard as it (9) _____used to be_____, but many of the older Inuits (10) ______hate____ town life and want to go back to the old days.

THE GENERATION GAP people talk about the generation as a kind of division between young people and their parents. It is something which is (GENERAL) ....................a problem when children enter their teenage years, and results in (COMPLAIN)....................on both sides. Parents, for example, can often be heard to say that young people are disrespectful and disobedient, and in (ADD) .............., young people tend to be (RESPONSIBLE)................when spending because...
Đọc tiếp

THE GENERATION GAP

people talk about the generation as a kind of division between young people and their parents. It is something which is (GENERAL) ....................a problem when children enter their teenage years, and results in (COMPLAIN)....................on both sides. Parents, for example, can often be heard to say that young people are disrespectful and disobedient, and in (ADD) .............., young people tend to be (RESPONSIBLE)................when spending because they don't appreciate the value of money. Adolsescents, on the other hand, complain that their parents don't understand them.

What has gone wrong? One (EXPLAIN)............lies in how society has changed in the past , children would (TYPICAL)...............continue the way of life of their parents. In today's world, parents are very (AMBITION) ....................for their children because they want them to achieve more than they did. The problem is that children often (AGREE)..............with their parent's plans. (TEENAGE)............also reach maturity at an (EARLY)..............age than they used to and want their independence sooner. The resulting conflict is painful to both sides.

1
2 tháng 3 2018

THE GENERATION GAP

people talk about the generation as a kind of division between young people and their parents. It is something which is (GENERAL) generally a problem when children enter their teenage years, and results in (COMPLAIN) complaints on both sides. Parents, for example, can often be heard to say that young people are disrespectful and disobedient, and in (ADD) addition, young people tend to be (RESPONSIBLE) irresponsible when spending because they don't appreciate the value of money. Adolsescents, on the other hand, complain that their parents don't understand them.

What has gone wrong? One (EXPLAIN) explanation lies in how society has changed in the past , children would (TYPICAL) typically continue the way of life of their parents. In today's world, parents are very (AMBITION) ambitious for their children because they want them to achieve more than they did. The problem is that children often (AGREE) disagree with their parent's plans. (TEENAGE) Teenagers also reach maturity at an (EARLY) earlier age than they used to and want their independence sooner. The resulting conflict is painful to both sides.

Read the passage and answer the questions. The economy of Ho Chi Minh City consists of industries ranging from mining, seafood processing, agriculture, and construction, to tourism, finance, industry and trade. The state-owned sector makes up 33.3% of the economy, the private sector 4.6%, and the remainder in foreign investment. Concerning its economic structure, the service sector accounts for 51.1%, industry and construction account for 47.7%, and forestry, agriculture, and others make up...
Đọc tiếp

Read the passage and answer the questions.

The economy of Ho Chi Minh City consists of industries ranging from mining, seafood processing, agriculture, and construction, to tourism, finance, industry and trade. The state-owned sector makes up 33.3% of the economy, the private sector 4.6%, and the remainder in foreign investment. Concerning its economic structure, the service sector accounts for 51.1%, industry and construction account for 47.7%, and forestry, agriculture, and others make up just 1.2%.

Quang Trung Software Park is a software park situated in District 12. The park is approximately 15 km from downtown Ho Chi Minh City and hosts software enterprises as well as dot.com companies. The park also includes a software training school. Dot.com investors here are supplied with other facilities and services such as residences and high-speed access to the internet as well as favorable taxation. Together with the Hi-Tech Park in District 9, and the 32 ha. software park inside Tan Thuan Export Processing Zone in District 7 of the city, Ho Chi Minh City aims to become an important hi-tech city in the country and the South-East Asia region.

As of June 2006, the city had three export processing zones and twelve industrial parks, in addition to Quang Trung Software Park and Ho Chi Minh City Hi-tech Park. Intel has invested about 1 billion dollars in a factory in the city. More than fifty banks with hundreds of branches and about 20 insurance companies are also located inside the city. The Stock Exchange, the first stock exchange in Vietnam, was opened in 2001. There are 171 medium and large-scale markets as well as several supermarket chains, shopping malls, and fashion and beauty centers.

1. What does the economy of Ho Chi Minh City consist of?

2. How many percent does the service sector account for in the economic structure?

3. Where is Quang Trung Software Park?

4. How many export processing zones and industrial parks were there in the city in 2006?

5. When was the first stock exchange opened?

75
16 tháng 4 2021

1. It consists of industries ranging from mining, seafood processing, agriculture, and construction, to tourism, finance, industry, and trade.

2. The service sector accounts for 51.1%.

3. It’s in District 12.

4. There were three export processing zones and twelve industrial parks.

5. It was opened in 2001.

* Trong gợi ý trả lời có rồi nên mình làm thay đổi một chút, Mong Admin không cop cả câu trả lời để tránh xảy ra Trường hợp chép lại @Sơn :((

1. What does the economy of Ho Chi Minh City consist of?

=> Ho Chi Minh City consists of industries ranging from mining, seafood processing, agriculture, and construction, to tourism, finance, industry, and trade

2. How many percent does the service sector account for in the economic structure?

=>  the service sector accounts for 51.1%.  in the economic structure

3. Where is Quang Trung Software Park?

=>Quang Trung Software Park is in District 12.

4. How many export processing zones and industrial parks were there in the city in 2006?

=> There were three export processing zones and twelve industrial parks in the city in 2006

5. When was the first stock exchange opened?

=> the first stock exchange was opened in 2001.

Word formation:The days when people would go to a zoo simply for (0. AMUSE) _______ are long ago. Today, when we place greater (1. IMPORT) _______ on the survival of animals in the wild, zoos have duty to inform the public and improve our (2. KNOW) _______ of the environment and the problems faced (3. WORLD) _______ by large numbers of animals. Today's zoos also play a role in the (4. PROTECT) _______ of threatened species, breeding animals for release in the wild. Many zoos also fund (5....
Đọc tiếp

Word formation:

The days when people would go to a zoo simply for (0. AMUSE) _______ are long ago. Today, when we place greater (1. IMPORT) _______ on the survival of animals in the wild, zoos have duty to inform the public and improve our (2. KNOW) _______ of the environment and the problems faced (3. WORLD) _______ by large numbers of animals. Today's zoos also play a role in the (4. PROTECT) _______ of threatened species, breeding animals for release in the wild. Many zoos also fund (5. SCIENCE) _______ research into animals and their behavior. The way animals are treated in zoos has changed, too. Many intelligent animals suffer from (6. BORE) _______ in captivity and their keepers now try to improve the (7. PSYCHOLOGY) _______ state of the animals in their care. They do this by, for example, providing the animals with a (8. VARY) _______ of different food or by changing the animals' (9. DAY) _______ routine. Although some critics of zoos remain (10. CONVINCE) _______ , there can be no doubt that animals in zoos today enjoy a more comfortable existence than in the past.

2
13 tháng 9 2019

0. amusement 

1. born      2. in        3. invent       4. telephone         5. spread

6. made     7. the       8. imagined     9. death           10. for

chúc hk tốt nhớ tk mk nha

Word formation:

The days when people would go to a zoo simply for (0. AMUSE) ___amusement____ are long ago. Today, when we place greater (1. IMPORT) __born_____ on the survival of animals in the wild, zoos have duty to inform the public and improve our (2. KNOW) ____in___ of the environment and the problems faced (3. WORLD) __event_____ by large numbers of animals. Today's zoos also play a role in the (4. PROTECT) __telephone_____ of threatened species, breeding animals for release in the wild. Many zoos also fund (5. SCIENCE) __spread_____ research into animals and their behavior. The way animals are treated in zoos has changed, too. Many intelligent animals suffer from (6. BORE) ___made____ in captivity and their keepers now try to improve  the (7. PSYCHOLOGY) ___the____ state of the animals in their care. They do this by, for example, providing the animals with a (8. VARY) __imagined_____ of different food or by changing the animals' (9. DAY) _____death__ routine. Although some cris of zoos remain (10. CONVINCE) ____for___ , there can be no doubt that animals in zoos today enjoy a more comfortable existence than in the past.

Giúp mình nhé The perception of today’s youngsters as media-savvy cynics could hardly be further from the truth. Instead, this generation of keen consumers may turn witty advertising into an endangered species. Julia Day reports The youth of today are cynical, media-savvy, seen it all, done it all, wouldn’t-be-seen-dead-in-the-T-shirt types who appreciate only the most achingly trendy adverts, TV shows and magazines, right? Wrong: that was so last generation. Today’s youngsters...
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Giúp mình nhé

The perception of today’s youngsters as media-savvy cynics could hardly be further from the truth. Instead, this
generation of keen consumers may turn witty advertising into an endangered species. Julia Day reports

The youth of today are cynical, media-savvy, seen it all, done it all, wouldn’t-be-seen-dead-in-the-T-shirt types
who appreciate only the most achingly trendy adverts, TV shows and magazines, right? Wrong: that was so last generation.

Today’s youngsters don’t “get” clever ads, are not in the least suspicious of commercials ercials, don’t know the difference between newspapers’ political stances, or TV channels, and they don’t mind admitting it. In short, they are not half as media, marketing and advertising literate as we might have thought, according to new research
commissioned by five media groups – Guardian Newspapers, Channel 4, Carlton Screen Advertising, media buying
agency OMD, and Emap Advertising.

As a result media companies and advertisers are going back to basics to arouse the interest of 15- to 24-year-olds with instant impact messages, plain product pictures, bigger posters, annoying jingles, celebrity endorsements and repetitive ads. Today’s youth are a far cry from today’s thirtysomethings who grew up as commercially-naive kids weaned on the cold war, no national commercial radio, three national TV stations, grant-funded higher education, sponsorship-free Glastonbury festivals and regular strikes and student protests.

Now a lifetime of MTV, the internet, dawn-till-dusk advertising and PlayStation gaming has created a generation
so used to being bombarded with fast-turnover information, they filter it instantly without paying much attention to its meaning. This is a generation of “thoroughbred consumers” says Stuart Armon, managing director of 2cv: research, the company that conducted the so-called Roar research into the media habits of the nation’s youth. “Previous generations were suspicious of advertising, they might have liked ads, but they wouldn’t necessarily buy the product. But this generation has been consuming since they were born. They don’t see any reason to be suspicious,” says Armon.

One young panellist in the focus group research embodied this attitude: “If the advert is good, you think their
product will be good because the more they can spend on advertising, the more money they are obviously getting for
their product.” Armon says the trend has become more pronounced over the seven years that the continuous tracking
study has been running, but has reached a peak in the latest round of interviews with 600 youngsters.

“Advertising is accepted and expected. Young people don’t see anything wrong in being sold to and think that if a product is in a TV ad, it must be good. It’s a myth that they are interested in clever ads – they are not willing to decipher complicated mmessages, they want simple ones.” Many panellists dramatically illustrated this point by revealing they thought Budweiser’s “Real American Heroes” ad, ironically celebrating “Mr foot-long hot dog inventor”, was an ad for hot dogs rather than beer, even though the ad might not be aimed at them.

However, many loved Heineken’s ironic ad featuring Paul Daniels singing Close to You, purely because it made
them laugh. “They are looking for an instant message. If it’s not there, they don’t take any notice. And they literally,
and naively, believe celebrities in ads really use the products they are advertising,” says Armon. A girl panellist from Birmingham commented: “In some of the Nike ads they’ve got all these well-known footballers. You think, ‘Oh my God, they’ve got everybody famous there.’ You think it must be good if they want it.”

The youngsters only read newspapers for the celebrity gossip and sport, rather than news, and couldn’t distinguish between papers’ political stances. They also failed to distinguish between TV channels – they access TV through programmes, not channels, for example watching Sky because The Simpsons is on, not because it’s Sky.

The results of the research deeply worry Sid McGrath, planner at the ad agency that made the infamous “You’ve
been Tango’ed” ads, HHCL and Partners. But they do not surprise him. “My worry is that the youth of today are not
being called upon to flex their intellectual muscles enough,” he says.

“There is instant gratification everywhere – in food it’s Pot Noodles or vending machines, even their pop icons are one-dimensional figures delivered on a plate. Young people are living vicariously through other people’s lives and are not asking for much at the moment. A lot of stimulation is ‘lean back’ – it doesn’t require as much involvement as it used to.”

He says advertising is changing as a result: “Lots of the most popular ads at the moment are happy, clappy, fun.
Easy to digest. They’ve got notice or inclination to decode ads.” One reason behind the shift, McGrath believes, is that young people want relief from the traumas of real life: “Advertising is becoming the opium of the masses rather
than the educator.”

16. Research shows that, compared with the previous generation, young people today are _____.
A. less perceptive B. more sensitive C. more worldly-wise D. better informed
17. In paragraph 3, the word ‘stances’ is closest in meaning to which of the following?
A. attitudes B. situations C. functions D. places

18. According to new research by five media groups, today’s youngsters are _____.
A. able to understand the language of advertising
B. unable to ‘read’ the messages in the many forms of advertising
C. bright enough to do some research before buying something
D. a bit wary of adverts
19. Advertisements aimed at the present young generation _____.
A. are using a variety of new techniques B. are technologically sophisticated
C. are making use of old techniques D. are becoming more subtle
20. It can be inferred that celebrity endorsements are advertisements _____.
A. that show viewers how to become famous
B. that famous people like watching
C. where famous people say they use and like certain products
D. where viewers are invited to take part in a phone-in progra e
21. Young people seem to believe that costly advertising _____.
A. makes no difference to the popularity of the product B. is the mark of a good quality product
C. means the product is probably overpriced D. does not inspire customer confidence
22. According to Stuart Armon, youngsters today pay more attention to an advert _____.
A. if its message is i ediately obvious B. if it is on their favorite TV channel
C. if it gives them something to think about D. if it has a witty element
23. Sid McGrath is concerned that young people these days _____.
A. are encouraged to eat too much B. are given too many choices
C. are not required to drink D. do not get enough exercise
24. The author uses the phrase ‘living vicariously’ in the penultimate paragraph to mean that young people _____.
A. want to become more sophisticated than other people
B. do not imitate people around the
C. do not rely on their own feeling or senses to understand the world around the
D. want to be independent of other people
25. According to McGrath, many advertisements today are adapting to satisfy youngsters’ desire to _____.
A. understand their problems B. see the funny side of their problems
C. forget their problems D. find solutions to their problems

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5 tháng 3 2018

16. Research shows that, compared with the previous generation, young people today are _____.
A. less perceptive B. more sensitive C. more worldly-wise D. better informed
17. In paragraph 3, the word ‘stances’ is closest in meaning to which of the following?
A. attitudes B. situations C. functions D. places

18. According to new research by five media groups, today’s youngsters are _____.
A. able to understand the language of advertising
B. unable to ‘read’ the messages in the many forms of advertising
C. bright enough to do some research before buying something
D. a bit wary of adverts
19. Advertisements aimed at the present young generation _____.
A. are using a variety of new techniques B. are technologically sophisticated
C. are making use of old techniques D. are becoming more subtle
20. It can be inferred that celebrity endorsements are advertisements _____.
A. that show viewers how to become famous
B. that famous people like watching
C. where famous people say they use and like certain products
D. where viewers are invited to take part in a phone-in progra e
21. Young people seem to believe that costly advertising _____.
A. makes no difference to the popularity of the product B. is the mark of a good quality product
C. means the product is probably overpriced D. does not inspire customer confidence
22. According to Stuart Armon, youngsters today pay more attention to an advert _____.
A. if its message is i ediately obvious B. if it is on their favorite TV channel
C. if it gives them something to think about D. if it has a witty element
23. Sid McGrath is concerned that young people these days _____.
A. are encouraged to eat too much B. are given too many choices
C. are not required to drink D. do not get enough exercise
24. The author uses the phrase ‘living vicariously’ in the penultimate paragraph to mean that young people _____.
A. want to become more sophisticated than other people
B. do not imitate people around the
C. do not rely on their own feeling or senses to understand the world around the
D. want to be independent of other people
25. According to McGrath, many advertisements today are adapting to satisfy youngsters’ desire to _____.
A. understand their problems B. see the funny side of their problems
C. forget their problems D. find solutions to their problems