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THEO ĐÚNG NGHĨA ĐEN

7 tháng 8 2021

literally : theo đúng nghĩa đen

Nelson Mandela was born Rolihlahla Mandela on July 18, 1918, in the tiny village of Mvezo, on the banks of the Mbashe River in Transkei, South Africa. "Rolihlahla" in the Xhosa language literally means "pulling the branch of a tree," but more commonly translates as "troublemaker." At the suggestion of one of his father`s friends, Mandela was baptized in the Methodist Church. He went on to become the first in his family to attend school. As was custom at the time, and probably due to the bias of...
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Nelson Mandela was born Rolihlahla Mandela on July 18, 1918, in the tiny village of Mvezo, on the banks of the Mbashe River in Transkei, South Africa. "Rolihlahla" in the Xhosa language literally means "pulling the branch of a tree," but more commonly translates as "troublemaker."
At the suggestion of one of his father`s friends, Mandela was baptized in the Methodist Church. He went on to become the first in his family to attend school. As was custom at the time, and probably due to the bias of the British educational system in South Africa, Mandela`s teacher told him that his new first name would be Nelson.
When Mandela was 9 years old, his father died of lung disease, causing his life to change dramatically. He was adopted by Chief Jongintaba Dalindyebo, the acting regent of the Thembu people—a gesture done as a favor to Mandela`s father, who, years earlier, had recommended Jongintaba be made chief. Mandela subsequently left the carefree life he knew in Qunu, fearing that he would never sê his village again. He traveled by motorcar to Mqhekeweni, the provincial capital of Thembuland, to the chief's royal residence. Though he had not forgotten his beloved village of Qunu, he quickly adapted to the new, more sophisticated surrounding of Mqhekezweni.

1: Nelson Mandela 's teacher told him that his first name would be Nelson Mandela, didn't he?

2: By whom was Nelson Mandela adopted?

Helpme!!!

1
21 tháng 2 2019

1.Yes,he did

2.He was adopted by Chief Jongintaba Dalindyebo

Nelson Mandela was born Rolihlahla Mandela on July 18, 1918, in the tiny village of Mvezo, on the banks of the Mbashe River in Transkei, South Africa. "Rolihlahla" in the Xhosa language literally means "pulling the branch of a tree," but more commonly translates as "troublemaker." At the suggestion of one of his father's, Mandela was baptized in the Methodist Church. He went on to become the firrst his family to attend school. As was custom at the time, and probably due to the bias of the...
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Nelson Mandela was born Rolihlahla Mandela on July 18, 1918, in the tiny village of Mvezo, on the banks of the Mbashe River in Transkei, South Africa. "Rolihlahla" in the Xhosa language literally means "pulling the branch of a tree," but more commonly translates as "troublemaker."
At the suggestion of one of his father's, Mandela was baptized in the Methodist Church. He went on to become the firrst his family to attend school. As was custom at the time, and probably due to the bias of the British educational system in South Africa, Mandela's teacher told him that his new first name would be Nelson.
When Mandela was 9 years old, his father died of lung disease, causing his life to change dramatically. He was adopted by Chief Jongintaba Dalindyebo, the acting regent of the Thembu people—a gesture done as a favor to Mandela`s father, who, years earlier, had recommended Jongintaba be made chief. Mandela subsequently left the carefree life he knew in Qunu, fearing that he would never sê his village again. He traveled by motorcar to Mqhekeweni, the provincial capital of Thembuland, to the chief's royal residence. Though he had not forgotten his beloved village of Qunu, he quickly adapted to the new, more sophisticated surrounding of Mqhekezweni.

1: Nelson Mandela 's teacher told him that his first name would be Nelson Mandela, didn't he?

2: By whom was Nelson Mandela adopted?

Helpme!!!

1
21 tháng 2 2019

1. No. His new first name was Nelson.

2. Chief Jongintaba Dalindyebo

Ha Long Bay is one of the most famous tourist (1)............ in Vietnam. It (2)............ among the Seven Wonders of the world. In the old Vietnamese, “ Ha Long” literally means “ descending dragon .” (3)........... its popularity, not many people know about the legend behind its name. (4)................ has it that at the early time of the country, Vietnamese people had to fight against aggressive invaders from the North through the sea. The Jade Emperor then sent the Mother...
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Ha Long Bay is one of the most famous tourist (1)............ in Vietnam. It (2)............ among the Seven Wonders of the world. In the old Vietnamese, “ Ha Long” literally means “ descending dragon .” (3)........... its popularity, not many people know about the legend behind its name. (4)................ has it that at the early time of the country, Vietnamese people had to fight against aggressive invaders from the North through the sea. The Jade Emperor then sent the Mother Dragon and her children to help Vietnamese (5)......... the enemy and protect their homeland. The dragons destroyed the enemy’s army by fire and giant emeralds from their mouths . These emeralds then (6)......... around the battlefield on the sea and created a defensive wall , which made the enemy’s ships all sink. It (7).......... that the wall of emerald turned (8)........... island and islets that we can see today. After the battle, The Mother Dragon and her children didn’t come back to the heaven , but stayed with the ancient Vietnamese and help people build their country

1. A. Appeals B. Attentions C. Attraction D. Attachments

2. A. Is listed B. Is listing C. Lists D. Listed

3. A. But B. Yet C. Despite D. In spite

4. A. Story B. Tale C. Fable D. Legend

5. A. Defeat B. Defeated C. Defeating D. Are defeated

6. A. Went B. Scattered C. Turned D. Mattered

7. A. Is believed B. Believes C. Was believed D. Believed

8. A. Into B. Out. C. Off. D.on

1
26 tháng 7 2019

Ha Long Bay is one of the most famous tourist (1)............ in Vietnam. It (2)............ among the Seven Wonders of the world. In the old Vietnamese, “ Ha Long” literally means “ descending dragon .” (3)........... its popularity, not many people know about the legend behind its name. (4)................ has it that at the early time of the country, Vietnamese people had to fight against aggressive invaders from the North through the sea. The Jade Emperor then sent the Mother Dragon and her children to help Vietnamese (5)......... the enemy and protect their homeland. The dragons destroyed the enemy’s army by fire and giant emeralds from their mouths . These emeralds then (6)......... around the battlefield on the sea and created a defensive wall , which made the enemy’s ships all sink. It (7).......... that the wall of emerald turned (8)........... island and islets that we can see today. After the battle, The Mother Dragon and her children didn’t come back to the heaven , but stayed with the ancient Vietnamese and help people build their country

1. A. Appeals B. Attentions C. Attraction D. Attachments

2. A. Is listed B. Is listing C. Lists D. Listed

3. A. But B. Yet C. Despite D. In spite

4. A. Story B. Tale C. Fable D. Legend

5. A. Defeat B. Defeated C. Defeating D. Are defeated

6. A. Went B. Scattered C. Turned D. Mattered

7. A. Is believed B. Believes C. Was believed D. Believed

8. A. Into B. Out. C. Off. D.on

1-3 . Pick out the word whose underlined part is pronounced differently from that of the other words . 1 . A . primary B . ringgit C . ethnic D . unique 2 . A . sometimes B . visit C . worship D . with 3 . A . cheerful B . machine C . chance D . champion 4 – 13 . Choose the best answer among A , B , C or D that best completes each sentence 4 . Mr . Thanh checked the pipes in the house but he _ _ any cracks . A . finds B . found C . didn ' t find D . doesn ' t 5 . The teacher suggested...
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1-3 . Pick out the word whose underlined part is pronounced differently from that of the other words .

1 . A . primary B . ringgit C . ethnic D . unique

2 . A . sometimes B . visit C . worship D . with

3 . A . cheerful B . machine C . chance D . champion

4 – 13 . Choose the best answer among A , B , C or D that best completes each sentence

4 . Mr . Thanh checked the pipes in the house but he _ _ any cracks .

A . finds B . found C . didn ' t find D . doesn ' t

5 . The teacher suggested that all of us ..... do something for the school fair .

A . might B . will C . should D . had better

6 . What would you do if you away by aliens ?

A . take B.took C . are taken D.were taken

7 . He seemed to be well - qualified his position in the national football team .

| A . in B . by C . for D . of

8 . “ I can ' t find my wallet , Tom . ” “ Don ' t worry . IT help you to ...it"

A . look for B . take care of C . put on D . turn off

9 . The teacher gave his students exercises they could practise doing them at home .

A . because B . so as C. and then D . since

10 . Mr Hùng , . car has been stolen , is riding a bike to work .

A . who B . that C .his D . whose

11 . You never go to school late , ...? A . are you B , aren ' t you C . do you D . don ' t you

12 . “ What ' s Linda doing ? ” “ I ' m not sure . She her homework .

” A . may be doing B . is doing C . must be doing D . must do

| 13 . We caught a bus and it would the place in one hour . A . get B . arrive C . reach D . come

The word theate comes from Greek and literally means "seeing place".The theater has been popular in ancient times. People did not go to the theater simply ta để soi chiếu theo To see an interesting ( 14 ).... because the plays formed part of religious festivals .( 15 )..... early Greek theaters consisted of no more than a flat space with an altar at the foot of a hillside .(16 )...... that time , there were no ( 17 ) _ as there are in modern theaters , so the ( 18 ) .....stood or sat on the slopes of the hillside . Gradually , special theaters were made by building large stone or wooden steps one ( 19 ).... another up the hillside , In later times , a hut was built at the far side of the acting area where it formed a background for the actors ( 20 )...the parts of different characters . Eventually , a ( 21 ) .....platform was built so that the actors could be seen more clearly . This was the first appearance of anything like our moderm stage .

14 . A . scene B . performance C . scenery D . stage

15 . A . Whole B . Complete C . Full D . All

16 . A . In B . For C . At D . On

17 . A . chairs B . benches C . seats D . stools .

18 . A . watchers B . players C . viewers D . audiences

19 . A . among B . between C . around D . behind

20 . A . playing B . making . doing D . being

21 . A . lifted B . raised C . moved D . pulled

22 - 24 . Choose the underlined pan ' t among A , B , C or D that needs correcling .

22 . The flood which was destroyed the village last week has already receded .

A B C D

23 . My father can ' t cook as better as my mother can .

A B C D

24 . We are amazing that the people who live in that area have polluted the river

A B C D

Use correct form of the word given to complete each sentence.

25. Tennis is a....... sport. You must practise all the time and try to win all matches to be a champion. (compete)

26. The medicine works more ............if you take a hot drink after that. (effect)

27. They are too young and.......to recognize the danger of drug. (experience)

28. ..... ashis very harmful to people's health. (volcano)

29-32. Read the following passage carefully, then write True (T) or False (F) e blankfor each statement.

April 1st is April Fools' Day. Many people like to play jokes or tricks on this day. Many people like to play jokes or tricks on this e day. The jokes are for fun only. They are not harmful or mean. Sometimes you can simply hear April Fools" Day jokes on the radio or television. Newspapers often have silly ligious stories on April 1st too. Some silly headlines are on the next page. If you believe the tspace jokes on the radio, TV, or in the newspapers, you will be an "April Fool"

Nobody knows where or when April Fools' Day started. Some people believe ere no on the it started in France in the 1500s. Some people think it started long ago in Italy large a hut Other people believe it started in India.

It doesn't matter where or when April Fools' Day began. Americans like it because they can play jokes on friends and relatives.

29. April Fools' Day jokes can be sometimes heard on newspapers

30. Don't believe the jokes on the radio, TV, or in the newspapers or you will be the beca e first an "April Fool"

31. Everyone believe April Fools' Day started in France in the 1500s.

32, Jokes can be played on friends and relatives on April Fools' Day by Americans

33-36. Rewrite the following sentences without changing their meanings.

33.Teachers made the students study hard for the examinations.

The students

34.Her uncle is proud of being a famous conservationist.

Her uncle takes

35. Nam said to Lan, "Would you like to go to my birthday party?"

Nam invited

36. I want to have a new computer, but I don't have enough money.

If I

1
15 tháng 2 2019

1-3 . Pick out the word whose underlined part is pronounced differently from that of the other words .

1 . A . primary B . ringgit C . ethnic D . unique

2 . A . sometimes B . visit C . worship D . with

3 . A . cheerful B . machine C . chance D . champion

4 – 13 . Choose the best answer among A , B , C or D that best completes each sentence

4 . Mr . Thanh checked the pipes in the house but he _ _ any cracks .

A . finds B . found C . didn ' t find D . doesn ' t

5 . The teacher suggested that all of us ..... do something for the school fair .

A . might B . will C . should D . had better

6 . What would you do if you away by aliens ?

A . take B.took C . are taken D.were taken

7 . He seemed to be well - qualified his position in the national football team .

| A . in B . by C . for D . of

8 . “ I can ' t find my wallet , Tom . ” “ Don ' t worry . IT help you to ...it"

A . look for B . take care of C . put on D . turn off

9 . The teacher gave his students exercises they could practise doing them at home .

A . because B . so as C. and then D . since

10 . Mr Hùng , . car has been stolen , is riding a bike to work .

A . who B . that C .his D . whose

11 . You never go to school late , ...?

A . are you B , aren ' t you C . do you D . don ' t you

12 . “ What ' s Linda doing ? ” “ I ' m not sure . She her homework .

A . may be doing B . is doing C . must be doing D . must do

| 13 . We caught a bus and it would the place in one hour .

A . get B . arrive C . reach D . come

The word theate comes from Greek and literally means "seeing place".The theater has been popular in ancient times. People did not go to the theater simply ta để soi chiếu theo To see an interesting ( 14 ).... because the plays formed part of religious festivals .( 15 )..... early Greek theaters consisted of no more than a flat space with an altar at the foot of a hillside .(16 )...... that time , there were no ( 17 ) _ as there are in modern theaters , so the ( 18 ) .....stood or sat on the slopes of the hillside . Gradually , special theaters were made by building large stone or wooden steps one ( 19 ).... another up the hillside , In later times , a hut was built at the far side of the acting area where it formed a background for the actors ( 20 )...the parts of different characters . Eventually , a ( 21 ) .....platform was built so that the actors could be seen more clearly . This was the first appearance of anything like our moderm stage .

14 . A . scene B . performance C . scenery D . stage

15 . A . Whole B . Complete C . Full D . All

16 . A . In B . For C . At D . On

17 . A . chairs B . benches C . seats D . stools .

18 . A . watchers B . players C . viewers D . audiences

19 . A . among B . between C . around D . behind

20 . A . playing B . making . doing D . being

21 . A . lifted B . raised C . moved D . pulled

P/s: mình không chắc

22 - 24 . Choose the underlined pan ' t among A , B , C or D that needs correcling .

22 . The flood which was destroyed the village last week has already receded .

A B => destroyed C D

23 . My father can ' t cook as better as my mother can .

A B C => well D

24 . We are amazing that the people who live in that area have polluted the river

A => amazed B C D

Use correct form of the word given to complete each sentence.

25. Tennis is a competitive sport. You must practise all the time and try to win all matches to be a champion. (compete)

26. The medicine works more effective if you take a hot drink after that. (effect)

27. They are too young and unexperienced to recognize the danger of drug. (experience)

28. ..... ashis very harmful to people's health. (volcano)

29-32. Read the following passage carefully, then write True (T) or False (F) e blankfor each statement.

April 1st is April Fools' Day. Many people like to play jokes or tricks on this day. Many people like to play jokes or tricks on this e day. The jokes are for fun only. They are not harmful or mean. Sometimes you can simply hear April Fools" Day jokes on the radio or television. Newspapers often have silly ligious stories on April 1st too. Some silly headlines are on the next page. If you believe the tspace jokes on the radio, TV, or in the newspapers, you will be an "April Fool"

Nobody knows where or when April Fools' Day started. Some people believe ere no on the it started in France in the 1500s. Some people think it started long ago in Italy large a hut Other people believe it started in India.

It doesn't matter where or when April Fools' Day began. Americans like it because they can play jokes on friends and relatives.

29. April Fools' Day jokes can be sometimes heard on newspapers F

30. Don't believe the jokes on the radio, TV, or in the newspapers or you will be the beca e first an "April Fool" T

31. Everyone believe April Fools' Day started in France in the 1500s. F

32, Jokes can be played on friends and relatives on April Fools' Day by Americans T

33-36. Rewrite the following sentences without changing their meanings.

33.Teachers made the students study hard for the examinations.

The students are made to study hard for the examination by teachers.

34.Her uncle is proud of being a famous conservationist.

Her uncle takes his pride in being a famous conservationist.

35. Nam said to Lan, "Would you like to go to my birthday party?"

Nam invited Lan to go his birthday party.

36. I want to have a new computer, but I don't have enough money.

If I had enough money, I would have a new computer.

Giúp mình nhé The perception of today’s youngsters as media-savvy cynics could hardly be further from the truth. Instead, this generation of keen consumers may turn witty advertising into an endangered species. Julia Day reports The youth of today are cynical, media-savvy, seen it all, done it all, wouldn’t-be-seen-dead-in-the-T-shirt types who appreciate only the most achingly trendy adverts, TV shows and magazines, right? Wrong: that was so last generation. Today’s youngsters don’t “get”...
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Giúp mình nhé

The perception of today’s youngsters as media-savvy cynics could hardly be further from the truth. Instead, this
generation of keen consumers may turn witty advertising into an endangered species. Julia Day reports

The youth of today are cynical, media-savvy, seen it all, done it all, wouldn’t-be-seen-dead-in-the-T-shirt types
who appreciate only the most achingly trendy adverts, TV shows and magazines, right? Wrong: that was so last generation.

Today’s youngsters don’t “get” clever ads, are not in the least suspicious of commercials ercials, don’t know the difference between newspapers’ political stances, or TV channels, and they don’t mind admitting it. In short, they are not half as media, marketing and advertising literate as we might have thought, according to new research
commissioned by five media groups – Guardian Newspapers, Channel 4, Carlton Screen Advertising, media buying
agency OMD, and Emap Advertising.

As a result media companies and advertisers are going back to basics to arouse the interest of 15- to 24-year-olds with instant impact messages, plain product pictures, bigger posters, annoying jingles, celebrity endorsements and repetitive ads. Today’s youth are a far cry from today’s thirtysomethings who grew up as commercially-naive kids weaned on the cold war, no national commercial radio, three national TV stations, grant-funded higher education, sponsorship-free Glastonbury festivals and regular strikes and student protests.

Now a lifetime of MTV, the internet, dawn-till-dusk advertising and PlayStation gaming has created a generation
so used to being bombarded with fast-turnover information, they filter it instantly without paying much attention to its meaning. This is a generation of “thoroughbred consumers” says Stuart Armon, managing director of 2cv: research, the company that conducted the so-called Roar research into the media habits of the nation’s youth. “Previous generations were suspicious of advertising, they might have liked ads, but they wouldn’t necessarily buy the product. But this generation has been consuming since they were born. They don’t see any reason to be suspicious,” says Armon.

One young panellist in the focus group research embodied this attitude: “If the advert is good, you think their
product will be good because the more they can spend on advertising, the more money they are obviously getting for
their product.” Armon says the trend has become more pronounced over the seven years that the continuous tracking
study has been running, but has reached a peak in the latest round of interviews with 600 youngsters.

“Advertising is accepted and expected. Young people don’t see anything wrong in being sold to and think that if a product is in a TV ad, it must be good. It’s a myth that they are interested in clever ads – they are not willing to decipher complicated mmessages, they want simple ones.” Many panellists dramatically illustrated this point by revealing they thought Budweiser’s “Real American Heroes” ad, ironically celebrating “Mr foot-long hot dog inventor”, was an ad for hot dogs rather than beer, even though the ad might not be aimed at them.

However, many loved Heineken’s ironic ad featuring Paul Daniels singing Close to You, purely because it made
them laugh. “They are looking for an instant message. If it’s not there, they don’t take any notice. And they literally,
and naively, believe celebrities in ads really use the products they are advertising,” says Armon. A girl panellist from Birmingham commented: “In some of the Nike ads they’ve got all these well-known footballers. You think, ‘Oh my God, they’ve got everybody famous there.’ You think it must be good if they want it.”

The youngsters only read newspapers for the celebrity gossip and sport, rather than news, and couldn’t distinguish between papers’ political stances. They also failed to distinguish between TV channels – they access TV through programmes, not channels, for example watching Sky because The Simpsons is on, not because it’s Sky.

The results of the research deeply worry Sid McGrath, planner at the ad agency that made the infamous “You’ve
been Tango’ed” ads, HHCL and Partners. But they do not surprise him. “My worry is that the youth of today are not
being called upon to flex their intellectual muscles enough,” he says.

“There is instant gratification everywhere – in food it’s Pot Noodles or vending machines, even their pop icons are one-dimensional figures delivered on a plate. Young people are living vicariously through other people’s lives and are not asking for much at the moment. A lot of stimulation is ‘lean back’ – it doesn’t require as much involvement as it used to.”

He says advertising is changing as a result: “Lots of the most popular ads at the moment are happy, clappy, fun.
Easy to digest. They’ve got notice or inclination to decode ads.” One reason behind the shift, McGrath believes, is that young people want relief from the traumas of real life: “Advertising is becoming the opium of the masses rather
than the educator.”

16. Research shows that, compared with the previous generation, young people today are _____.
A. less perceptive B. more sensitive C. more worldly-wise D. better informed
17. In paragraph 3, the word ‘stances’ is closest in meaning to which of the following?
A. attitudes B. situations C. functions D. places

18. According to new research by five media groups, today’s youngsters are _____.
A. able to understand the language of advertising
B. unable to ‘read’ the messages in the many forms of advertising
C. bright enough to do some research before buying something
D. a bit wary of adverts
19. Advertisements aimed at the present young generation _____.
A. are using a variety of new techniques B. are technologically sophisticated
C. are making use of old techniques D. are becoming more subtle
20. It can be inferred that celebrity endorsements are advertisements _____.
A. that show viewers how to become famous
B. that famous people like watching
C. where famous people say they use and like certain products
D. where viewers are invited to take part in a phone-in progra e
21. Young people seem to believe that costly advertising _____.
A. makes no difference to the popularity of the product B. is the mark of a good quality product
C. means the product is probably overpriced D. does not inspire customer confidence
22. According to Stuart Armon, youngsters today pay more attention to an advert _____.
A. if its message is i ediately obvious B. if it is on their favorite TV channel
C. if it gives them something to think about D. if it has a witty element
23. Sid McGrath is concerned that young people these days _____.
A. are encouraged to eat too much B. are given too many choices
C. are not required to drink D. do not get enough exercise
24. The author uses the phrase ‘living vicariously’ in the penultimate paragraph to mean that young people _____.
A. want to become more sophisticated than other people
B. do not imitate people around the
C. do not rely on their own feeling or senses to understand the world around the
D. want to be independent of other people
25. According to McGrath, many advertisements today are adapting to satisfy youngsters’ desire to _____.
A. understand their problems B. see the funny side of their problems
C. forget their problems D. find solutions to their problems

1
5 tháng 3 2018

16. Research shows that, compared with the previous generation, young people today are _____.
A. less perceptive B. more sensitive C. more worldly-wise D. better informed
17. In paragraph 3, the word ‘stances’ is closest in meaning to which of the following?
A. attitudes B. situations C. functions D. places

18. According to new research by five media groups, today’s youngsters are _____.
A. able to understand the language of advertising
B. unable to ‘read’ the messages in the many forms of advertising
C. bright enough to do some research before buying something
D. a bit wary of adverts
19. Advertisements aimed at the present young generation _____.
A. are using a variety of new techniques B. are technologically sophisticated
C. are making use of old techniques D. are becoming more subtle
20. It can be inferred that celebrity endorsements are advertisements _____.
A. that show viewers how to become famous
B. that famous people like watching
C. where famous people say they use and like certain products
D. where viewers are invited to take part in a phone-in progra e
21. Young people seem to believe that costly advertising _____.
A. makes no difference to the popularity of the product B. is the mark of a good quality product
C. means the product is probably overpriced D. does not inspire customer confidence
22. According to Stuart Armon, youngsters today pay more attention to an advert _____.
A. if its message is i ediately obvious B. if it is on their favorite TV channel
C. if it gives them something to think about D. if it has a witty element
23. Sid McGrath is concerned that young people these days _____.
A. are encouraged to eat too much B. are given too many choices
C. are not required to drink D. do not get enough exercise
24. The author uses the phrase ‘living vicariously’ in the penultimate paragraph to mean that young people _____.
A. want to become more sophisticated than other people
B. do not imitate people around the
C. do not rely on their own feeling or senses to understand the world around the
D. want to be independent of other people
25. According to McGrath, many advertisements today are adapting to satisfy youngsters’ desire to _____.
A. understand their problems B. see the funny side of their problems
C. forget their problems D. find solutions to their problems

Giúp mình nhé The perception of today’s youngsters as media-savvy cynics could hardly be further from the truth. Instead, this generation of keen consumers may turn witty advertising into an endangered species. Julia Day reports The youth of today are cynical, media-savvy, seen it all, done it all, wouldn’t-be-seen-dead-in-the-T-shirt types who appreciate only the most achingly trendy adverts, TV shows and magazines, right? Wrong: that was so last generation. Today’s youngsters don’t...
Đọc tiếp

Giúp mình nhé

The perception of today’s youngsters as media-savvy cynics could hardly be further from the truth. Instead, this
generation of keen consumers may turn witty advertising into an endangered species. Julia Day reports

The youth of today are cynical, media-savvy, seen it all, done it all, wouldn’t-be-seen-dead-in-the-T-shirt types
who appreciate only the most achingly trendy adverts, TV shows and magazines, right? Wrong: that was so last generation.

Today’s youngsters don’t “get” clever ads, are not in the least suspicious of commercials ercials, don’t know the difference between newspapers’ political stances, or TV channels, and they don’t mind admitting it. In short, they are not half as media, marketing and advertising literate as we might have thought, according to new research
commissioned by five media groups – Guardian Newspapers, Channel 4, Carlton Screen Advertising, media buying
agency OMD, and Emap Advertising.

As a result media companies and advertisers are going back to basics to arouse the interest of 15- to 24-year-olds with instant impact messages, plain product pictures, bigger posters, annoying jingles, celebrity endorsements and repetitive ads. Today’s youth are a far cry from today’s thirtysomethings who grew up as commercially-naive kids weaned on the cold war, no national commercial radio, three national TV stations, grant-funded higher education, sponsorship-free Glastonbury festivals and regular strikes and student protests.

Now a lifetime of MTV, the internet, dawn-till-dusk advertising and PlayStation gaming has created a generation
so used to being bombarded with fast-turnover information, they filter it instantly without paying much attention to its meaning. This is a generation of “thoroughbred consumers” says Stuart Armon, managing director of 2cv: research, the company that conducted the so-called Roar research into the media habits of the nation’s youth. “Previous generations were suspicious of advertising, they might have liked ads, but they wouldn’t necessarily buy the product. But this generation has been consuming since they were born. They don’t see any reason to be suspicious,” says Armon.

One young panellist in the focus group research embodied this attitude: “If the advert is good, you think their
product will be good because the more they can spend on advertising, the more money they are obviously getting for
their product.” Armon says the trend has become more pronounced over the seven years that the continuous tracking
study has been running, but has reached a peak in the latest round of interviews with 600 youngsters.

“Advertising is accepted and expected. Young people don’t see anything wrong in being sold to and think that if a product is in a TV ad, it must be good. It’s a myth that they are interested in clever ads – they are not willing to decipher complicated mmessages, they want simple ones.” Many panellists dramatically illustrated this point by revealing they thought Budweiser’s “Real American Heroes” ad, ironically celebrating “Mr foot-long hot dog inventor”, was an ad for hot dogs rather than beer, even though the ad might not be aimed at them.

However, many loved Heineken’s ironic ad featuring Paul Daniels singing Close to You, purely because it made
them laugh. “They are looking for an instant message. If it’s not there, they don’t take any notice. And they literally,
and naively, believe celebrities in ads really use the products they are advertising,” says Armon. A girl panellist from Birmingham commented: “In some of the Nike ads they’ve got all these well-known footballers. You think, ‘Oh my God, they’ve got everybody famous there.’ You think it must be good if they want it.”

The youngsters only read newspapers for the celebrity gossip and sport, rather than news, and couldn’t distinguish between papers’ political stances. They also failed to distinguish between TV channels – they access TV through programmes, not channels, for example watching Sky because The Simpsons is on, not because it’s Sky.

The results of the research deeply worry Sid McGrath, planner at the ad agency that made the infamous “You’ve
been Tango’ed” ads, HHCL and Partners. But they do not surprise him. “My worry is that the youth of today are not
being called upon to flex their intellectual muscles enough,” he says.

“There is instant gratification everywhere – in food it’s Pot Noodles or vending machines, even their pop icons are one-dimensional figures delivered on a plate. Young people are living vicariously through other people’s lives and are not asking for much at the moment. A lot of stimulation is ‘lean back’ – it doesn’t require as much involvement as it used to.”

He says advertising is changing as a result: “Lots of the most popular ads at the moment are happy, clappy, fun.
Easy to digest. They’ve got notice or inclination to decode ads.” One reason behind the shift, McGrath believes, is that young people want relief from the traumas of real life: “Advertising is becoming the opium of the masses rather
than the educator.”

16. Research shows that, compared with the previous generation, young people today are _____.
A. less perceptive B. more sensitive C. more worldly-wise D. better informed
17. In paragraph 3, the word ‘stances’ is closest in meaning to which of the following?
A. attitudes B. situations C. functions D. places

18. According to new research by five media groups, today’s youngsters are _____.
A. able to understand the language of advertising
B. unable to ‘read’ the messages in the many forms of advertising
C. bright enough to do some research before buying something
D. a bit wary of adverts
19. Advertisements aimed at the present young generation _____.
A. are using a variety of new techniques B. are technologically sophisticated
C. are making use of old techniques D. are becoming more subtle
20. It can be inferred that celebrity endorsements are advertisements _____.
A. that show viewers how to become famous
B. that famous people like watching
C. where famous people say they use and like certain products
D. where viewers are invited to take part in a phone-in progra e
21. Young people seem to believe that costly advertising _____.
A. makes no difference to the popularity of the product B. is the mark of a good quality product
C. means the product is probably overpriced D. does not inspire customer confidence
22. According to Stuart Armon, youngsters today pay more attention to an advert _____.
A. if its message is i ediately obvious B. if it is on their favorite TV channel
C. if it gives them something to think about D. if it has a witty element
23. Sid McGrath is concerned that young people these days _____.
A. are encouraged to eat too much B. are given too many choices
C. are not required to drink D. do not get enough exercise
24. The author uses the phrase ‘living vicariously’ in the penultimate paragraph to mean that young people _____.
A. want to become more sophisticated than other people
B. do not imitate people around the
C. do not rely on their own feeling or senses to understand the world around the
D. want to be independent of other people
25. According to McGrath, many advertisements today are adapting to satisfy youngsters’ desire to _____.
A. understand their problems B. see the funny side of their problems
C. forget their problems D. find solutions to their problems

BÀI 2:

There was nothing unusual about Wellington Street, or so I thought as I was growing up. The cobbled street, one
of four identical streets next to each other, was calm, apart from the occasional sound of raised voices from the pub on the corner. Everybody said hello to each other, although rarely much more than that. It was the kind of street that in the past had covered the whole of the north-west of England, affordable housing for the workers, the kind of street that used to be the heart of a community. Now it was a relic, unchanged while the modern world went on around it.

The first time I got a sense that my childhood world was not going to remain the same forever was when a letter
arrived from the local council saying that a meeting was being held locally to discuss the development of the area. I
remember wondering why areas had to be developed and I asked my father. He said that people just liked changing
things for the sake of it but my mum interrupted him and explained that the houses needed modernizing. Even then I
could see this as another move in their ongoing argument about money and location. Mum, with her keen sense of
social position and always very aware of what the neighbours thought, wanted to move into a better house, which Dad took to mean a more expensive house.

The evening of the meeting came around and my dad and I went along. It had already started when we got there
and one of the councilors was trying to explain the plans, although the general reaction from the audience was far from positive. I don’t remember the details, but I remember some shouting, until finally one of our neighbours stood up and said that he wasn’t giving his permission for any of it. I remember the councilor saying then, ‘We don’t need permission. We’re telling you, not asking you.’

The mood when we got home was tense. Although she tried to hide it, I think Mum was secretly quite pleased.

Dad sat and frowned at the TV for a while, before Mum brought him a cup of tea. I was surprised when it was he who broke the silence after a minute or two and said, ‘There are one or two nice places up around Ladybride.’ Mum said nothing. She just sipped her tea and looked at me and smiled.

46. The writer describes the street as a place where _____.
A. people felt they were part of a co unity B. people resisted the fast pace of motion life
C. everyone quietly got on with their own life D. everyone could afford their own house
47. Streets of this kind had been built in the past because they were _____.
A. comfortable B. long-lasting C. traditional D. cheap
48. What did the writer NOT understand when the letter arrived?
A. why things had to change B. why his parents were arguing
C. who had organised the meeting D. where they were going to live next
49. Why didn’t the writer’s father want to move house?
A. He knew why the area had to be developed.
B. He didn’t understand why they wanted to change things.
C. He didn’t want to live in a modern house.
D. It would cost them more.
50. Why did the mother’s mother want to move house?
A. She liked to impress other people. B. She didn’t like the neighbours.
C. She knew it would annoy the writer’s father. D. She thought the local council would help.
51. During the meeting, most people were _____.
A. shocked by what they learned B. unhappy about the proposals
C. sympathetic to the councilor D. confused by the explanation
52. Why was the writer surprised by what his father said?
A. He knew that his father was watching television.
B. He thought that it would upset his mother.
C. He knew that what his father said was wrong.
D. He thought his mother would have made the suggestion.
53. According to the passage, who would make a final decision on the development of the area?
A. People in the area B. The councilors C. Home owners D. The writer’s father
54. What would be the most suitable title for this extract?
A. An unhappy childhood B. A difficult marriage C. The wrong decision D. Changing times
55. It can be inferred from the passage that _____.
A. people at the meeting supported the plan to develop the area
B. everybody in the area wanted to modernize their house
C. the writer said that he didn’t give permission for the development
D. the writer’s father finally agreed to move the house

2
5 tháng 3 2018

46. The writer describes the street as a place where _____.
A. people felt they were part of a co unity B. people resisted the fast pace of motion life
C. everyone quietly got on with their own life D. everyone could afford their own house
47. Streets of this kind had been built in the past because they were _____.
A. comfortable B. long-lasting C. traditional D. cheap
48. What did the writer NOT understand when the letter arrived?
A. why things had to change B. why his parents were arguing
C. who had organised the meeting D. where they were going to live next
49. Why didn’t the writer’s father want to move house?
A. He knew why the area had to be developed.
B. He didn’t understand why they wanted to change things.
C. He didn’t want to live in a modern house.
D. It would cost them more.
50. Why did the mother’s mother want to move house?
A. She liked to impress other people. B. She didn’t like the neighbours.
C. She knew it would annoy the writer’s father. D. She thought the local council would help.
51. During the meeting, most people were _____.
A. shocked by what they learned B. unhappy about the proposals
C. sympathetic to the councilor D. confused by the explanation
52. Why was the writer surprised by what his father said?
A. He knew that his father was watching television.
B. He thought that it would upset his mother.
C. He knew that what his father said was wrong.
D. He thought his mother would have made the suggestion.
53. According to the passage, who would make a final decision on the development of the area?
A. People in the area B. The councilors C. Home owners D. The writer’s father
54. What would be the most suitable title for this extract?
A. An unhappy childhood B. A difficult marriage C. The wrong decision D. Changing times
55. It can be inferred from the passage that _____.
A. people at the meeting supported the plan to develop the area
B. everybody in the area wanted to modernize their house
C. the writer said that he didn’t give permission for the development
D. the writer’s father finally agreed to move the house

5 tháng 3 2018

16. Research shows that, compared with the previous generation, young people today are _____.
A. less perceptive B. more sensitive C. more worldly-wise D. better informed
17. In paragraph 3, the word ‘stances’ is closest in meaning to which of the following?
A. attitudes B. situations C. functions D. places

18. According to new research by five media groups, today’s youngsters are _____.
A. able to understand the language of advertising
B. unable to ‘read’ the messages in the many forms of advertising
C. bright enough to do some research before buying something
D. a bit wary of adverts
19. Advertisements aimed at the present young generation _____.
A. are using a variety of new techniques B. are technologically sophisticated
C. are making use of old techniques D. are becoming more subtle
20. It can be inferred that celebrity endorsements are advertisements _____.
A. that show viewers how to become famous
B. that famous people like watching
C. where famous people say they use and like certain products
D. where viewers are invited to take part in a phone-in progra e
21. Young people seem to believe that costly advertising _____.
A. makes no difference to the popularity of the product B. is the mark of a good quality product
C. means the product is probably overpriced D. does not inspire customer confidence
22. According to Stuart Armon, youngsters today pay more attention to an advert _____.
A. if its message is i ediately obvious B. if it is on their favorite TV channel
C. if it gives them something to think about D. if it has a witty element
23. Sid McGrath is concerned that young people these days _____.
A. are encouraged to eat too much B. are given too many choices
C. are not required to drink D. do not get enough exercise
24. The author uses the phrase ‘living vicariously’ in the penultimate paragraph to mean that young people _____.
A. want to become more sophisticated than other people
B. do not imitate people around the
C. do not rely on their own feeling or senses to understand the world around the
D. want to be independent of other people
25. According to McGrath, many advertisements today are adapting to satisfy youngsters’ desire to _____.
A. understand their problems B. see the funny side of their problems
C. forget their problems D. find solutions to their problems

4 tháng 4 2021

2 They live in a small town which has 500 inhabitants

3 The police haven't found the robber who stole $50000

4 I lend her "Hamlet", which is really interesting to read

5 I don't remember he name of the man whom I met at the bus stop

6 Tom told me about the job which he sastifed

18 tháng 6

1. Oleg has an iron box and he kept his letters in the box

2. They live in a small town which has 500 inhabitants

3. The police haven't found the robber who stole $50000

4. I lend her "Hamlet", which is really interesting to read

5. I don't remember he name of the man whom I met at the bus stop

6. Tom told me about the job which he sastifed

21 tháng 3 2021

đề lỗi kìa e xem lại đi

19 tháng 6

 

 

1 tháng 4 2021

I advise you to practice speaking english everyday 

=> You....should/ ought to/ had better practice English everyday...