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Each and (0)………every…………day we see hundreds of advertising images. (1)…………..other of image confronts us (2)………………….anything like the same frequency. Never in history (3)…………….there been such a concentration of visual messages. The brain cannot help (4)…………..take these messages in, and for a moment they stimulate the imagination (5)……………virtue of their appeal to memory or expectation.

Advertising is usually justified as a competitive medium of benefit (6)……………….the public and efficient manufactures. (7)…………………it may be true that, in advertising, one particular brand competes against another, it is also just (8)……………….true that such publicity images confirm and enhance others. That there are choices to be made (9)…………….without saying but, ultimately, advertising as a system makes a single proposal- namely (10)……………..we transform ourselves, or our lives, by buying something more. We are led to believe that, by (11)…………..doing, we will in (12)………….way or another become richer- but in fact we will become poor, (13)…………………….spent our money.

Advertising shows us people who have apparently been transformed into a new state and are, as a result, enviable. The state of being envied is (14)……………….constitutes glamour. And advertising is in the business (15)……………..manufacturing glamour.

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Each and (0)………every…………day we see hundreds of advertising images. (1)…………..other of image confronts us (2)………………….anything like the same frequency. Never in history (3)…………….there been such a concentration of visual messages. The brain cannot help (4)…………..take these messages in, and for a moment they stimulate the imagination (5)……………virtue of their appeal to memory or expectation. Advertising is usually justified as a competitive medium of benefit (6)……………….the public and efficient...
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Each and (0)………every…………day we see hundreds of advertising images. (1)…………..other of image confronts us (2)………………….anything like the same frequency. Never in history (3)…………….there been such a concentration of visual messages. The brain cannot help (4)…………..take these messages in, and for a moment they stimulate the imagination (5)……………virtue of their appeal to memory or expectation.

Advertising is usually justified as a competitive medium of benefit (6)……………….the public and efficient manufactures. (7)…………………it may be true that, in advertising, one particular brand competes against another, it is also just (8)……………….true that such publicity images confirm and enhance others. That there are choices to be made (9)…………….without saying but, ultimately, advertising as a system makes a single proposal- namely (10)……………..we transform ourselves, or our lives, by buying something more. We are led to believe that, by (11)…………..doing, we will in (12)………….way or another become richer- but in fact we will become poor, (13)…………………….spent our money.

Advertising shows us people who have apparently been transformed into a new state and are, as a result, enviable. The state of being envied is (14)……………….constitutes glamour. And advertising is in the business (15)……………..manufacturing glamour.

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12 tháng 8 2020

omplete using the correct form of the words in bold type.

In our ( 1.live).life.... whether at home, in the car or at work we are constantly bombarded by (2.advertise)advertisements..... Their role is to grab our attention and make products (3. attract)..... enough so that people will want to buy them (4.immediate).... There has been a lot of ( 5.discuss)...... on the powerful effects of advertising. Are ads really (6. use).use.... to us? Some would ask if the adverts are (7.true).true... Do they give us a fair and (8. real)..reality..idea of the product? People are rarely in (9.agree)..agreement. on any of these questions, but the fact is that ads are (10. help).helful... in lettering people know the wide variety of goods available

o l m . v n

                                                                       ENJOY THE BENEFITS OF STRESS !     Are you looking forward to another busy week ? You should be according to some experts. They argue that the stress encoutered in our daily lives is not only good for us, but essential to survival. They pay that the respnse to (1)....................,which creates a chemical called adrenal in, helps the mind and body to act quickly (2)....................... emergencies. Animals and human...
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                                                                       ENJOY THE BENEFITS OF STRESS !

     Are you looking forward to another busy week ? You should be according to some experts. They argue that the stress encoutered in our daily lives is not only good for us, but essential to survival. They pay that the respnse to (1)....................,which creates a chemical called adrenal in, helps the mind and body to act quickly (2)....................... emergencies. Animals and human beings use it to meet the hostile conditions which exist o the planet.

    Whilst nobody denies the pressures of everyday life, what is surprising is that we are yet to develop successful ways of dealing with them.(3)................... the experts consider the current strategies to be inadequate and often dangerous. They believe that (4)................... of trying to manage our response to stress with drugs or relaxation techniques, we must exploit. Apparently, research shows that people (5).................. create conditons of stress for (6)................. by doing exciting and risky sports or looking for challenges, cope much better with life's problems. Activities of this type have been shown to create a lot of emotion: people may actually cry or feel extremely uncomfortable. But there is a point (7)..................... which they realise thay have succeeded and know that it was a positive experience. This is because we learn through challenge and difficulty. That's (8)................ we get our wisdom. Few of us unfortuantely, understand this fact. For example, many people believe they (9)..................... from stress at work, and take time off as a result. Yet it has been found in some companies that by far (10)....................... healthiest people are those with the most responsibility. So next time you're in a stressful situation, just remmber that it will be a positive learning experience and could also benefit your health!

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Fill each of the numbered blanks in the following passages. Use only ONE word for each space Many people dream of (1)..... in a foreign country. It can be an amazing experience (2)....... those who have the courage to leave their family and friends and settle down in a new place. (3)......., there's one potential problem you should be aware of: culture shock. Culture shock is the feeling we get from living in a place that is so different to where we grew up that we are not sure (4)....... to...
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Fill each of the numbered blanks in the following passages. Use only ONE word for each space

Many people dream of (1)..... in a foreign country. It can be an amazing experience (2)....... those who have the courage to leave their family and friends and settle down in a new place. (3)......., there's one potential problem you should be aware of: culture shock. Culture shock is the feeling we get from living in a place that is so different to where we grew up that we are not sure (4)....... to deal with it. Societies are organized in many different ways, and we can often (5)...... taken aback by some of the things we find in foreign countries. Customs and traditions can be very different and that can sometimes make (6)...... difficult to get on with local people and to make friends. They migt not approve of things you do or might object to things you say. You might even be banned from doing things in another country that are perfectly legal in your own. (7)...... you were to move to a country such as Singapore, say, you might find some of the laws very (8)..... There, people can be forced to pay a large fine just for dropping litter. Eventually, (9)....., most people who live abroad fall in love with their adopted country and learn to accept its differences. It does take real courage to make such a big change (10)..... your life, but many people agree that it is worth it in the end

1
2 tháng 6 2019

Fill each of the numbered blanks in the following passages. Use only ONE word for each space

Many people dream of (1)..living... in a foreign country. It can be an amazing experience (2)...for.... those who have the courage to leave their family and friends and settle down in a new place. (3)....however..., there's one potential problem you should be aware of: culture shock. Culture shock is the feeling we get from living in a place that is so different to where we grew up that we are not sure (4)...how.... to deal with it. Societies are organized in many different ways, and we can often (5)...be... taken aback by some of the things we find in foreign countries. Customs and traditions can be very different and that can sometimes make (6).it..... difficult to get on with local people and to make friends. They migt not approve of things you do or might object to things you say. You might even be banned from doing things in another country that are perfectly legal in your own. (7)...if... you were to move to a country such as Singapore, say, you might find some of the laws very (8)...quickly.. There, people can be forced to pay a large fine just for dropping litter. Eventually, (9)..though..., most people who live abroad fall in love with their adopted country and learn to accept its differences. It does take real courage to make such a big change (10)...in.. your life, but many people agree that it is worth it in the end

(23-28) Choose the word or phrase that best fits the blank space in the following passage: Books are written to provide knowledge and good books enrich the mind. By putting ourselves under the (23)___________ of superior mind, we improve our mental powers. Throughgood books we learn that people everywhere are the same, in all ages and (24) ________ all classes. This knowledge improves our love of others and helps us to live in (25) ___________ with them. We also understand that the world was...
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(23-28) Choose the word or phrase that best fits the blank space in the following passage:

Books are written to provide knowledge and good books enrich the mind. By putting ourselves under the (23)___________ of superior mind, we improve our mental powers. Throughgood books we learn that people everywhere are the same, in all ages and (24) ________ all classes. This knowledge improves our love of others and helps us to live in (25) ___________ with them. We also understand that the world was made not only for man alone but for every creature that can (26) ________ hunger and thirst, warmth and cold. Though it may be possible for us to travel throughout the world and see things ( 27) _________ today,it is not possible for us to see things that happened in the past. But good books help us to see not (28) __________ into the remote regions of the world today but also the world in which our ancestors live.

23/ A. feeling B. understading C. influence D. development

24/ A. for B. in C. at D. with

25/ A. peace B. peaceful C. quiet D. quietly

26/ A. have B. be C. become D. feel

27/ A. coming B. arriving C. getting D. happening

28/ A. only B. just C. same D. as

(29-32) Read the dialogue and then decide whether the statements that follow are true or false. Write True or False in your answersheet:

Radio stories have become a thing of the past because people prefer both to watch and to hear. Radio is now a medium that is used more often in a car than a home. Because music and news are the easiest types of programs tolisten to in a car, They are the most common. Radio, in fact, has become the music medium. It provides music forall tastes, from country, western to classic

____ 29/ Most people listen to radio programs in their cars.

____ 30/ Most radio programming consists of news and music.

____ 31/ Radio is now used more often in a home.

____ 32/ Radio used to be the music me dium.

(33-36) Rewrite the sentences so that they are nearest in meaning to the sentence printed before them.

33/ In spite of taking a taxi, Thuy still arrived late for the meeting.

Though ____________________________________________________________

34/ Because of the high cost of visiting Ha Long Bay, There are fewer tourists here this year.

 Because ____________________________________________________________

35/ I haven’t heard from her for ages.

 I lost _____________________________________________________________

36/ Those outdoor activities are suitable for young children.

 Young children should take _____________________________________________

1
24 tháng 8 2019

(23-28) Choose the word or phrase that best fits the blank space in the following passage:

Books are written to provide knowledge and good books enrich the mind. By putting ourselves under the (23)___________ of superior mind, we improve our mental powers. Throughgood books we learn that people everywhere are the same, in all ages and (24) ________ all classes. This knowledge improves our love of others and helps us to live in (25) ___________ with them. We also understand that the world was made not only for man alone but for every creature that can (26) ________ hunger and thirst, warmth and cold. Though it may be possible for us to travel throughout the world and see things ( 27) _________ today,it is not possible for us to see things that happened in the past. But good books help us to see not (28) __________ into the remote regions of the world today but also the world in which our ancestors live.

23/ A. feeling B. understading C. influence D. development

24/ A. for B. in C. at D. with

25/ A. peace B. peaceful C. quiet D. quietly

26/ A. have B. be C. become D. feel

27/ A. coming B. arriving C. getting D. happening

28/ A. only B. just C. same D. as

(29-32) Read the dialogue and then decide whether the statements that follow are true or false. Write True or False in your answersheet:

Radio stories have become a thing of the past because people prefer both to watch and to hear. Radio is now a medium that is used more often in a car than a home. Because music and news are the easiest types of programs tolisten to in a car, They are the most common. Radio, in fact, has become the music medium. It provides music forall tastes, from country, western to classic

__T__ 29/ Most people listen to radio programs in their cars.

__T__ 30/ Most radio programming consists of news and music.

__F__ 31/ Radio is now used more often in a home.

__T__ 32/ Radio used to be the music me dium.

(33-36) Rewrite the sentences so that they are nearest in meaning to the sentence printed before them.

33/ In spite of taking a taxi, Thuy still arrived late for the meeting.

Though ___Thuy took a taxi, she still arrived late for the meeting_________________________________________________________

34/ Because of the high cost of visiting Ha Long Bay, There are fewer tourists here this year.

 Because _____the cost of visiting Ha Long Bay is too high, there are fewer tourists here this year_______________________________________________________

35/ I haven’t heard from her for ages.

 I lost ______in touch with her in ages_______________________________________________________

36/ Those outdoor activities are suitable for young children.

 Young children should take _____those outdoor activities because they are suitable for them________________________________________

FILL IN THE BLANK WITH ONE SUITABLE WORD Like most people, i've been using a mobile phone and a laptop (1)..........they became cheap to use, and i know plenty of people (2)...........to spend every evening using the Internet or playing computer games. (3).............,lately i have started to worry that(4).......these electronic gadgets are taking over our lives. (5).........people used to write letters and read books and worked out problems using theirs brains, but (6)..........most of us...
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FILL IN THE BLANK WITH ONE SUITABLE WORD

Like most people, i've been using a mobile phone and a laptop (1)..........they became cheap to use, and i know plenty of people (2)...........to spend every evening using the Internet or playing computer games. (3).............,lately i have started to worry that(4).......these electronic gadgets are taking over our lives. (5).........people used to write letters and read books and worked out problems using theirs brains, but (6)..........most of us have become (7)............accustomed to using machines that we can't do without them. There are lots of people, (8)......example, who depend on them entirely for their entertainment. It's easier to sit (9)..........home taking to people (10)..........the phone, or watching television, rather than going out and meeting them (11)........... person!. I wonder whether this makes everyone feel more lonely, (12)............ though it is easier now to stay in touch with people. Of course, there are many other kinds of gadgets, such as electonic organizers or microwave ovens,(13)......... we use to save time, though they may not be really necessary . I'm (14) ............the idea of everything in life depending on the push of a button, though i think it's probably(15) .........late to avoid it

1
2 tháng 1 2020

Like most people, i've been using a mobile phone and a laptop (1)......since....they became cheap to use, and i know plenty of people (2)....who.......to spend every evening using the Internet or playing computer games. (3).......However......,lately i have started to worry that(4)....if...these electronic gadgets are taking over our lives. (5)...That......people used to write letters and read books and worked out problems using theirs brains, but (6).....now.....most of us have become (7)...so......accustomed to using machines that we can't do without them. There are lots of people, (8)..for....example, who depend on them entirely for their entertainment. It's easier to sit (9)....at......home taking to people (10).....through.....the phone, or watching television, rather than going out and meeting them (11).....in...... person!. I wonder whether this makes everyone feel more lonely, (12)..even....... though it is easier now to stay in touch with people. Of course, there are many other kinds of gadgets, such as electonic organizers or microwave ovens,(13)...which...... we use to save time, though they may not be really necessary . I'm (14) ......under......the idea of everything in life depending on the push of a button, though i think it's probably(15) ..too.......late to avoid it

Học tốt!!!!haha

A. Complete the passage below by writing one word in each gap. Weather has a significant effect on all our lives, wherever we live. This is true, (1) _____ the nature of the weather. In some parts of the world, where it is hot and dry, people (2) _____ whether or not there will be enough rainfall for the crops to (3) _____ and thrive. The population in such areas live with a constant (4) _____ of drought. Other parts of the world (5) _____ from the opposite problems, especially at certain...
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A. Complete the passage below by writing one word in each gap.

Weather has a significant effect on all our lives, wherever we live. This is true, (1) _____ the nature of the weather. In some parts of the world, where it is hot and dry, people (2) _____ whether or not there will be enough rainfall for the crops to (3) _____ and thrive. The population in such areas live with a constant (4) _____ of drought. Other parts of the world (5) _____ from the opposite problems, especially at certain periods of the year. Frequently it rains heavily and when it (6) _____ down for a long time there is a possibility of floods which can (7) _____ great damage to property and even (8) _____ of life. Snowy scenes always look very pretty and clean on (9) _____ cards. Those who lives in countries where heavy snowfalls are (10) _____ will tell you that snow is not like this. When it (11) _____ to slush it becomes grey and most unattractive. Snow can (12) _____ driving conditions very difficult, especially when it forms deep snowdrifts, and it can also be dangerous. Many people in areas where it (13) _____ a lot love to ski and the ski slopes also (14) _____ a lot of visitors. However, from time to time the ski slopes are affected by avalanches and these can (15) _____ in tragedy.

B. Use the words given in capitals at the end of each sentence to form a word that fits in the space.

1. The first inhabitants of Iceland were a group of _____ families who settled on the island in AD 874. NORWAY 2. There was disagreement about whether the country needs to maintain a _____. DETER

3. Hundreds of _____ from the war zone have arrived in the city and we are trying to find homes for them. EVACUATE

4. _____ patients are often given exercises to help prevent their muscles from becoming stiff. BED

5. It was this passion for fast cars that led to his _____ death at the age of 33. TIME

6. Every effort is made to _____ any errors before the book is printed. RIGHT

7. In a recent opinion poll, a majority of _____ were against nuclear weapons. RESPONSE

8. Her mouth is _____ lipsticked and her eyes are wide open with anticipation. SEDUCE

9. The script has a refreshing _____ and sparkle. SPONTANEOUS

10. It’s better to be an _____ and eat a variety of plant and animals in case there is a shortage of one particular kind of food.

C. Finish each of the following sentences in such a way that it means exactly the same as the sentence printed before it. 1. Do you have a good relationship with your boss? Are________________________________________________________________________________________ 2. There isn’t much likelihood of it snowing today.

It’s ________________________________________________________________________________________ 3. Does he know enough English to get by in his job?

Is his ______________________________________________________________________________________

4. It was noticed because of his exclamation.

Had it ______________________________________________________________________________________

5. He can shout even louder but I still won’t take any notice.

No ________________________________________________________________________________________ 6. “There won’t be peace until free elections are held,” he warned.

He warmed that only when _____________________________________________________________________

7. We very much regret the closure, although there really was no alternative.

Much ______________________________________________________________________________________

8. It is vital that people see that the system is changing.

The system must be ___________________________________________________________________________ 9. The thought passed through his mind and the decision was taken a moment later.

The thought had no ___________________________________________________________________________ 10. There is a widespread assumption that a drug overdose caused the soul musician’s death.

The soul musician’s death is ____________________________________________________________________ D. For each of the sentences below, write a new sentence as similar as possible in meaning to the original sentence, but using the word given. This word must not be altered in any way.

1. The child might have been drowned when he swam in the river alone. RISKED

2. No one’s ever spoken to me like that before. USED

3. Few people came to the singer’s farewell concert. POOR

4. You’re supposed to take the medicine every night for five nights. RUNNING

5. The accusation that he had stolen the money was unfounded. WRONGLY

Cần gấp ai giải dùm với cho tick liền ạ

1
26 tháng 9 2018

B. Use the words given in capitals at the end of each sentence to form a word that fits in the space.

1. The first inhabitants of Iceland were a group of _Norwegian_ families who settled on the island in AD 874. NORWAY

2. There was disagreement about whether the country needs to maintain a _deterence_. DETER

3. Hundreds of _ evacuees_ from the war zone have arrived in the city and we are trying to find homes for them. EVACUATE

4. _Bedridden patients are often given exercises to help prevent their muscles from becoming stiff. BED

5. It was this passion for fast cars that led to his _untimely_ death at the age of 33. TIME

6. Every effort is made to _rectify_ any errors before the book is printed. RIGHT

7. In a recent opinion poll, a majority of _respondents__ were against nuclear weapons. RESPONSE

8. Her mouth is _seductively__ lipsticked and her eyes are wide open with anticipation. SEDUCE

9. The script has a refreshing _spontaneity_ and sparkle. SPONTANEOUS

10. It’s better to be an _omnivore_ and eat a variety of plant and animals in case there is a shortage of one particular kind of food.

27 tháng 9 2018

cảm ơn bạn nhiều nhé !! , mấy bài trên giúp mình với ạ

A. Complete the passage below by writing one word in each gap. Weather has a significant effect on all our lives, wherever we live. This is true, (1) _____ the nature of the weather. In some parts of the world, where it is hot and dry, people (2) _____ whether or not there will be enough rainfall for the crops to (3) _____ and thrive. The population in such areas live with a constant (4) _____ of drought. Other parts of the world (5) _____ from the opposite problems, especially at certain...
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A. Complete the passage below by writing one word in each gap.

Weather has a significant effect on all our lives, wherever we live. This is true, (1) _____ the nature of the weather. In some parts of the world, where it is hot and dry, people (2) _____ whether or not there will be enough rainfall for the crops to (3) _____ and thrive. The population in such areas live with a constant (4) _____ of drought. Other parts of the world (5) _____ from the opposite problems, especially at certain periods of the year. Frequently it rains heavily and when it (6) _____ down for a long time there is a possibility of floods which can (7) _____ great damage to property and even (8) _____ of life. Snowy scenes always look very pretty and clean on (9) _____ cards. Those who lives in countries where heavy snowfalls are (10) _____ will tell you that snow is not like this. When it (11) _____ to slush it becomes grey and most unattractive. Snow can (12) _____ driving conditions very difficult, especially when it forms deep snowdrifts, and it can also be dangerous. Many people in areas where it (13) _____ a lot love to ski and the ski slopes also (14) _____ a lot of visitors. However, from time to time the ski slopes are affected by avalanches and these can (15) _____ in tragedy.

C. Finish each of the following sentences in such a way that it means exactly the same as the sentence printed before it. 1. Do you have a good relationship with your boss? Are________________________________________________________________________________________ 2. There isn’t much likelihood of it snowing today.

It’s ________________________________________________________________________________________ 3. Does he know enough English to get by in his job?

Is his ______________________________________________________________________________________

4. It was noticed because of his exclamation.

Had it ______________________________________________________________________________________

5. He can shout even louder but I still won’t take any notice.

No ________________________________________________________________________________________ 6. “There won’t be peace until free elections are held,” he warned.

He warmed that only when _____________________________________________________________________

7. We very much regret the closure, although there really was no alternative.

Much ______________________________________________________________________________________

8. It is vital that people see that the system is changing.

The system must be ___________________________________________________________________________ 9. The thought passed through his mind and the decision was taken a moment later.

The thought had no ___________________________________________________________________________ 10. There is a widespread assumption that a drug overdose caused the soul musician’s death.

The soul musician’s death is ____________________________________________________________________ D. For each of the sentences below, write a new sentence as similar as possible in meaning to the original sentence, but using the word given. This word must not be altered in any way.

1. The child might have been drowned when he swam in the river alone. RISKED

2. No one’s ever spoken to me like that before. USED

3. Few people came to the singer’s farewell concert. POOR

4. You’re supposed to take the medicine every night for five nights. RUNNING

5. The accusation that he had stolen the money was unfounded. WRONGLY

0
Giúp mình nhé The perception of today’s youngsters as media-savvy cynics could hardly be further from the truth. Instead, this generation of keen consumers may turn witty advertising into an endangered species. Julia Day reports The youth of today are cynical, media-savvy, seen it all, done it all, wouldn’t-be-seen-dead-in-the-T-shirt types who appreciate only the most achingly trendy adverts, TV shows and magazines, right? Wrong: that was so last generation. Today’s youngsters don’t “get”...
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Giúp mình nhé

The perception of today’s youngsters as media-savvy cynics could hardly be further from the truth. Instead, this
generation of keen consumers may turn witty advertising into an endangered species. Julia Day reports

The youth of today are cynical, media-savvy, seen it all, done it all, wouldn’t-be-seen-dead-in-the-T-shirt types
who appreciate only the most achingly trendy adverts, TV shows and magazines, right? Wrong: that was so last generation.

Today’s youngsters don’t “get” clever ads, are not in the least suspicious of commercials ercials, don’t know the difference between newspapers’ political stances, or TV channels, and they don’t mind admitting it. In short, they are not half as media, marketing and advertising literate as we might have thought, according to new research
commissioned by five media groups – Guardian Newspapers, Channel 4, Carlton Screen Advertising, media buying
agency OMD, and Emap Advertising.

As a result media companies and advertisers are going back to basics to arouse the interest of 15- to 24-year-olds with instant impact messages, plain product pictures, bigger posters, annoying jingles, celebrity endorsements and repetitive ads. Today’s youth are a far cry from today’s thirtysomethings who grew up as commercially-naive kids weaned on the cold war, no national commercial radio, three national TV stations, grant-funded higher education, sponsorship-free Glastonbury festivals and regular strikes and student protests.

Now a lifetime of MTV, the internet, dawn-till-dusk advertising and PlayStation gaming has created a generation
so used to being bombarded with fast-turnover information, they filter it instantly without paying much attention to its meaning. This is a generation of “thoroughbred consumers” says Stuart Armon, managing director of 2cv: research, the company that conducted the so-called Roar research into the media habits of the nation’s youth. “Previous generations were suspicious of advertising, they might have liked ads, but they wouldn’t necessarily buy the product. But this generation has been consuming since they were born. They don’t see any reason to be suspicious,” says Armon.

One young panellist in the focus group research embodied this attitude: “If the advert is good, you think their
product will be good because the more they can spend on advertising, the more money they are obviously getting for
their product.” Armon says the trend has become more pronounced over the seven years that the continuous tracking
study has been running, but has reached a peak in the latest round of interviews with 600 youngsters.

“Advertising is accepted and expected. Young people don’t see anything wrong in being sold to and think that if a product is in a TV ad, it must be good. It’s a myth that they are interested in clever ads – they are not willing to decipher complicated mmessages, they want simple ones.” Many panellists dramatically illustrated this point by revealing they thought Budweiser’s “Real American Heroes” ad, ironically celebrating “Mr foot-long hot dog inventor”, was an ad for hot dogs rather than beer, even though the ad might not be aimed at them.

However, many loved Heineken’s ironic ad featuring Paul Daniels singing Close to You, purely because it made
them laugh. “They are looking for an instant message. If it’s not there, they don’t take any notice. And they literally,
and naively, believe celebrities in ads really use the products they are advertising,” says Armon. A girl panellist from Birmingham commented: “In some of the Nike ads they’ve got all these well-known footballers. You think, ‘Oh my God, they’ve got everybody famous there.’ You think it must be good if they want it.”

The youngsters only read newspapers for the celebrity gossip and sport, rather than news, and couldn’t distinguish between papers’ political stances. They also failed to distinguish between TV channels – they access TV through programmes, not channels, for example watching Sky because The Simpsons is on, not because it’s Sky.

The results of the research deeply worry Sid McGrath, planner at the ad agency that made the infamous “You’ve
been Tango’ed” ads, HHCL and Partners. But they do not surprise him. “My worry is that the youth of today are not
being called upon to flex their intellectual muscles enough,” he says.

“There is instant gratification everywhere – in food it’s Pot Noodles or vending machines, even their pop icons are one-dimensional figures delivered on a plate. Young people are living vicariously through other people’s lives and are not asking for much at the moment. A lot of stimulation is ‘lean back’ – it doesn’t require as much involvement as it used to.”

He says advertising is changing as a result: “Lots of the most popular ads at the moment are happy, clappy, fun.
Easy to digest. They’ve got notice or inclination to decode ads.” One reason behind the shift, McGrath believes, is that young people want relief from the traumas of real life: “Advertising is becoming the opium of the masses rather
than the educator.”

16. Research shows that, compared with the previous generation, young people today are _____.
A. less perceptive B. more sensitive C. more worldly-wise D. better informed
17. In paragraph 3, the word ‘stances’ is closest in meaning to which of the following?
A. attitudes B. situations C. functions D. places

18. According to new research by five media groups, today’s youngsters are _____.
A. able to understand the language of advertising
B. unable to ‘read’ the messages in the many forms of advertising
C. bright enough to do some research before buying something
D. a bit wary of adverts
19. Advertisements aimed at the present young generation _____.
A. are using a variety of new techniques B. are technologically sophisticated
C. are making use of old techniques D. are becoming more subtle
20. It can be inferred that celebrity endorsements are advertisements _____.
A. that show viewers how to become famous
B. that famous people like watching
C. where famous people say they use and like certain products
D. where viewers are invited to take part in a phone-in progra e
21. Young people seem to believe that costly advertising _____.
A. makes no difference to the popularity of the product B. is the mark of a good quality product
C. means the product is probably overpriced D. does not inspire customer confidence
22. According to Stuart Armon, youngsters today pay more attention to an advert _____.
A. if its message is i ediately obvious B. if it is on their favorite TV channel
C. if it gives them something to think about D. if it has a witty element
23. Sid McGrath is concerned that young people these days _____.
A. are encouraged to eat too much B. are given too many choices
C. are not required to drink D. do not get enough exercise
24. The author uses the phrase ‘living vicariously’ in the penultimate paragraph to mean that young people _____.
A. want to become more sophisticated than other people
B. do not imitate people around the
C. do not rely on their own feeling or senses to understand the world around the
D. want to be independent of other people
25. According to McGrath, many advertisements today are adapting to satisfy youngsters’ desire to _____.
A. understand their problems B. see the funny side of their problems
C. forget their problems D. find solutions to their problems

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5 tháng 3 2018

16. Research shows that, compared with the previous generation, young people today are _____.
A. less perceptive B. more sensitive C. more worldly-wise D. better informed
17. In paragraph 3, the word ‘stances’ is closest in meaning to which of the following?
A. attitudes B. situations C. functions D. places

18. According to new research by five media groups, today’s youngsters are _____.
A. able to understand the language of advertising
B. unable to ‘read’ the messages in the many forms of advertising
C. bright enough to do some research before buying something
D. a bit wary of adverts
19. Advertisements aimed at the present young generation _____.
A. are using a variety of new techniques B. are technologically sophisticated
C. are making use of old techniques D. are becoming more subtle
20. It can be inferred that celebrity endorsements are advertisements _____.
A. that show viewers how to become famous
B. that famous people like watching
C. where famous people say they use and like certain products
D. where viewers are invited to take part in a phone-in progra e
21. Young people seem to believe that costly advertising _____.
A. makes no difference to the popularity of the product B. is the mark of a good quality product
C. means the product is probably overpriced D. does not inspire customer confidence
22. According to Stuart Armon, youngsters today pay more attention to an advert _____.
A. if its message is i ediately obvious B. if it is on their favorite TV channel
C. if it gives them something to think about D. if it has a witty element
23. Sid McGrath is concerned that young people these days _____.
A. are encouraged to eat too much B. are given too many choices
C. are not required to drink D. do not get enough exercise
24. The author uses the phrase ‘living vicariously’ in the penultimate paragraph to mean that young people _____.
A. want to become more sophisticated than other people
B. do not imitate people around the
C. do not rely on their own feeling or senses to understand the world around the
D. want to be independent of other people
25. According to McGrath, many advertisements today are adapting to satisfy youngsters’ desire to _____.
A. understand their problems B. see the funny side of their problems
C. forget their problems D. find solutions to their problems