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* Choose one suitable word or phrase to fill each blank to complete the following passage.The Internet has emerged as a medium for marketing and advertising since 1994. The Internet is (1)……………………from conventional advertising media in several respects. First, consumers can (2)……………………information and get purchases and payments all through the Internet. No (3) ……………………medium can accomplish these marketing functions. Second, users can initiate a...
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* Choose one suitable word or phrase to fill each blank to complete the following passage.
The Internet has emerged as a medium for marketing and advertising since 1994. The Internet is (1)……………………from conventional advertising media in several respects. First, consumers can (2)……………………information and get purchases and payments all through the Internet. No (3) ……………………medium can accomplish these marketing functions. Second, users can initiate a shopping process by visiting a web site and then clicking on hyper – linked text for (4) ……………………information. Third, it has the capacity for multimedia content. The multimedia nature of the Internet is suitable (5) ……………………high impact advertising.
1. A. differ B. difference C. different D. differently
2. A. call on B. meet C. turn on D. get
3. A. some B. other C. others D. any
4. A. more B. many C. most D. the most
5. A. on B. of C. for D. at

0
* Choose one suitable word or phrase to fill each blank to complete the following passage.The Internet has emerged as a medium for marketing and advertising since 1994. The Internet is (1)……………………from conventional advertising media in several respects. First, consumers can (2)……………………information and get purchases and payments all through the Internet. No (3) ……………………medium can accomplish these marketing functions. Second, users can initiate a...
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* Choose one suitable word or phrase to fill each blank to complete the following passage.
The Internet has emerged as a medium for marketing and advertising since 1994. The Internet is (1)……………………from conventional advertising media in several respects. First, consumers can (2)……………………information and get purchases and payments all through the Internet. No (3) ……………………medium can accomplish these marketing functions. Second, users can initiate a shopping process by visiting a web site and then clicking on hyper – linked text for (4) ……………………information. Third, it has the capacity for multimedia content. The multimedia nature of the Internet is suitable (5) ……………………high impact advertising.
1. A. differ B. difference C. different D. differently
2. A. call on B. meet C. turn on D. get
3. A. some B. other C. others D. any
4. A. more B. many C. most D. the most
5. A. on B. of C. for D. at

1
9 tháng 11 2021

1 C

2 D

3 B

4 A

5 C

Choose the word/phrase passage. The Internet has become part of our everyday life. Do you find the Internet useful? What do you use the Internet for? How much time do you spend surfing the web a day? Please (13) ________to these questions. XUAN: To my mind, the Internet is a very fast and cheap way for me to get information. I can also communicate with my friends by (14)_____ of e-mail or chatting. However, I don't use the Internet quite often (15)__________ I don't have...
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Choose the word/phrase passage.
The Internet has become part of our everyday life. Do you find the Internet useful? What do you use the Internet for? How much time do you spend surfing the web a day? Please (13) ________to these questions.
XUAN: To my mind, the Internet is a very fast and cheap way for me to get information. I can also communicate with my friends by (14)_____ of e-mail or chatting. However, I don't use the Internet quite often (15)__________ I don't have much time. For me, the Internet is a wonderful invention of modern life. Iu makes our world a small place:
MANH: Everybody can (16)________from the use of the Internet in life, However. it is a pity for both me and most of my friends in the country. We cannot easily get access (17) ________the Internet out here. I sometimes pay a visit to my uncle in the city at weekends, and this is a good (18) ______for me to explore the net I spend most of the time wandering because I just don't know which website is useful for me. '.
13. A answer C. reply D. write B. ask
14. A. means B. way C. method D. technique
15.A. so B. although C. if D. because
16. A. get B, benefit C. enjoy D. take
17. A. to D. for B. from C. of
18.A. case B. opportunity C. action D. festival

2
2 tháng 3 2019

Choose the word/phrase passage.
The Internet has become part of our everyday life. Do you find the Internet useful? What do you use the Internet for? How much time do you spend surfing the web a day? Please (13) ________to these questions.
XUAN: To my mind, the Internet is a very fast and cheap way for me to get information. I can also communicate with my friends by (14)_____ of e-mail or chatting. However, I don't use the Internet quite often (15)__________ I don't have much time. For me, the Internet is a wonderful invention of modern life. Iu makes our world a small place:
MANH: Everybody can (16)________from the use of the Internet in life, However. it is a pity for both me and most of my friends in the country. We cannot easily get access (17) ________the Internet out here. I sometimes pay a visit to my uncle in the city at weekends, and this is a good (18) ______for me to explore the net I spend most of the time wandering because I just don't know which website is useful for me. '.
13. A answer C. reply D. write B. ask
14. A. means B. way C. method D. technique
15.A. so B. although C. if D. because
16. A. get B, benefit C. enjoy D. take
17. A. to D. for B. from C. of
18.A. case B. opportunity C. action D. festival

2 tháng 3 2019

The Internet has become part of our everyday life. Do you find the Internet useful? What do you use the Internet for? How much time do you spend surfing the web a day? Please (13) ________to these questions.
XUAN: To my mind, the Internet is a very fast and cheap way for me to get information. I can also communicate with my friends by (14)_____ of e-mail or chatting. However, I don't use the Internet quite often (15)__________ I don't have much time. For me, the Internet is a wonderful invention of modern life. Iu makes our world a small place:
MANH: Everybody can (16)________from the use of the Internet in life, However. it is a pity for both me and most of my friends in the country. We cannot easily get access (17) ________the Internet out here. I sometimes pay a visit to my uncle in the city at weekends, and this is a good (18) ______for me to explore the net I spend most of the time wandering because I just don't know which website is useful for me. '.
13. A answer C. reply D. write B. ask
14. A. means B. way C. method D. technique
15.A. so B. although C. if D. because
16. A. get B, benefit C. enjoy D. take
17. A. to D. for B. from C. of
18.A. case B. opportunity C. action D. festival

Wikipedia is an encyclopaedia that is available on the Internet and what people love about it is that it can be edited by absolutely everybody . When and how did it start ? It was founded in 2001 by a guy called Jimmy Wales . It started as a fancy idea , a kind of a hobby and everybody is surprised how popular it has become and how many computer scientists it has attracted . It has got a collection of about 1.8 mln articals , the majority of which are in English ; however , one can find some...
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Wikipedia is an encyclopaedia that is available on the Internet and what people love about it is that it can be edited by absolutely everybody . When and how did it start ? It was founded in 2001 by a guy called Jimmy Wales . It started as a fancy idea , a kind of a hobby and everybody is surprised how popular it has become and how many computer scientists it has attracted . It has got a collection of about 1.8 mln articals , the majority of which are in English ; however , one can find some articles in over 200 languages . If it aws a business , it would earn lots of money .
How is it possible that articlest hat can be changed by anyone are correct ? The Wikipedia is based on wikis – a special software which lets everyone modify a wbpage and it is true that anyone can change the information on the page if they think it is incorrect . But , the Wikipedia has a team of over 13,000 people who are experts in different fields and who correct any accurate information sent by people . Is it error – free ? One may say so . Rcently , for example , the Bristish journal Nature looked at the scientific information in Wikipedia and confirmed it was very reliable and that they did not find many errors . It was very good news for the founder as well as for all the users .
Why is it becoming so popular ? Like the whole idea of the Internet , it is also quick and available to everyone . The greatest thing of all is that it is free . Some people also stress that it’s fun to be able to add what you know to the information on the net . IT specialists believe it has a bright future and most claim it is the most brilliant invention ever .
Questions :
1. Wikipedia ___________ :
A. was created by a team of computer scientists .
B. began as a business idea
C. became popular as soon as it started
D. started as one man ‘s passion .
2. Articles in Wikipedia are ________ :
A. mostly about science
B. mostly in english
C. translate into 200 languages
D. very interesting
3. Wikipedia remains accurate as much as possible because _________ :
A. all people who write for it are experts
B. it has a special type of software programme
C. there are people who monitor it for mistakes
D. not everybody can change the information
4. the text comes from __________________ :
A. a leaflet
B. a speech
C. a magazine
D. a scientific article
5. The best advantages of Wikipedia is that...........
A. you don't have to pay for it.
B. everyone can use it
C. it is created bu ordinary people
D. is quick and reliable.
1
23 tháng 10 2018

Wikipedia is an encyclopaedia that is available on the Internet and what people love about it is that it can be edited by absolutely everybody . When and how did it start ? It was founded in 2001 by a guy called Jimmy Wales . It started as a fancy idea , a kind of a hobby and everybody is surprised how popular it has become and how many computer scientists it has attracted . It has got a collection of about 1.8 mln articals , the majority of which are in English ; however , one can find some articles in over 200 languages . If it aws a business , it would earn lots of money .
How is it possible that articlest hat can be changed by anyone are correct ? The Wikipedia is based on wikis – a special software which lets everyone modify a wbpage and it is true that anyone can change the information on the page if they think it is incorrect . But , the Wikipedia has a team of over 13,000 people who are experts in different fields and who correct any accurate information sent by people . Is it error – free ? One may say so . Rcently , for example , the Bristish journal Nature looked at the scientific information in Wikipedia and confirmed it was very reliable and that they did not find many errors . It was very good news for the founder as well as for all the users .
Why is it becoming so popular ? Like the whole idea of the Internet , it is also quick and available to everyone . The greatest thing of all is that it is free . Some people also stress that it’s fun to be able to add what you know to the information on the net . IT specialists believe it has a bright future and most claim it is the most brilliant invention ever .
Questions :
1. Wikipedia ___________ :
A. was created by a team of computer scientists .
B. began as a business idea
C. became popular as soon as it started
D. started as one man ‘s passion .
2. Articles in Wikipedia are ________ :
A. mostly about science
B. mostly in english
C. translate into 200 languages
D. very interesting
3. Wikipedia remains accurate as much as possible because _________ :
A. all people who write for it are experts
B. it has a special type of software programme
C. there are people who monitor it for mistakes
D. not everybody can change the information
4. the text comes from __________________ :
A. a leaflet
B. a speech
C. a magazine
D. a scientific article
5. The best advantages of Wikipedia is that...........
A. you don't have to pay for it.
B. everyone can use it
C. it is created bu ordinary people
D. is quick and reliable.

The use of computer and the internet allows people to work at home instead of traveling to work. For example, a journalist who lives in a remote part of the world still gets in his articles on time for the next day’s newspapers. The internet allows businesses to communicate with customers and workers in any parts of the world for the cost of a local telephone call . This means it’s inexpensive to communicate . Email allows users to send documents, pictures and other data from one part of...
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The use of computer and the internet allows people to work at home instead of traveling to work. For example, a journalist who lives in a remote part of the world still gets in his articles on time for the next day’s newspapers. The internet allows businesses to communicate with customers and workers in any parts of the world for the cost of a local telephone call . This means it’s inexpensive to communicate . Email allows users to send documents, pictures and other data from one part of the world to another in at least 5 minutes. The internet is providing a lot of new business opportunities. Some businesses are advertising their products on the internet. People can use the internet to do shopping. This saves a lot of time. It is possible to use the internet for education- students may connect with their teachers from home to send or receive e. mail or talk their problems through ‘ on – line’ rather than attend a class. 1 the internet is ................................ to communicate with people around the world a a cheap way b an expensive way c an inconvenient way d a difficult way 2 through the internet , businesses can............................................. a buy goods from each other b advertise and sell their products c send their products to customer d all are correct 3 it takes ............................ to do the shopping to the internet a a lot of time b a little time c less time d more time 4 which of the fowllowing is true ? a thanks to the internet , people do not need to go to work b e-mail can be used to advertise new products c the internet can be used for education d students nowdays spend more time going on line than attending school

1
23 tháng 5 2017

1 the internet is ................................ to communicate with people around the world a

a cheap way b an expensive way c an inconvenient way d a difficult way

2 through the internet , businesses can.............................................

a buy goods from each other

b advertise and sell their products

c send their products to customer

d all are correct

3 it takes ............................ to do the shopping to the internet

a a lot of time b a little time c less time d more time

4 which of the fowllowing is true ?

a thanks to the internet , people do not need to go to work

b e-mail can be used to advertise new products

c the internet can be used for education

d students nowdays spend more time going on line than attending school

Television is one of man's most important (1)_______ of communication. It brings (2)_____ and sounds from around the world into millions of homes. A person with a television set can sit in his house and watch the President (3) _______a speech or visit a foreign country. Through television, home (4)_________ can see and learn about people, places, and things in (5) _______lands. Television even takes its viewers out of this world. It brings them coverage of American's astronauts as the...
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Television is one of man's most important (1)_______ of communication. It brings (2)_____ and sounds from around the world into millions of homes. A person with a television set can sit in his house and watch the President (3) _______a speech or visit a foreign country. Through television, home (4)_________ can see and learn about people, places, and things in (5) _______lands. Television even takes its viewers out of this world. It brings them coverage of American's astronauts as the astronauts (6) ______outer space

In (7)_____ to all these things, television brings it viewers a steady stream of programmes that are (8)________to entertain. In fact, television provides many more (9)______ programmes than any other kind. The programmes include action-packed dramas, light comedies, sporting (10)______and motion pictures

1. a. ways b. means c. aspects d. kinds

2. a. voices b. portraits c. pictures d. films

3. a. make b. do c. speak d. take

4. a. spectators b. observers c. students d. viewers

5. a. close d. isolated b. faraway c. nearby

6. a. explore d. exploit b. discover c. develop

7. a. increase b. development c. addition d. advantage

8. a. responded b. published d. designed c. broadcasted

9. a. entertain d. entertainment b. entertaining c. entertained

10. a. events c. channels b. programs d. teams

B. Read the passage carefully, then choose the correct answers.

The use of computer and the Internet allows people to work at home instead of traveling to work. For example, a journalist who lives in a remote part of the world still gets in his articles on time for the next day's newspapers. The Internet allows businesses to communicate with customers and workers in any part of the world for the cost of a local telephone call. E. mail allows users to send documents, pictures and other data from one part of the world to ar.other in at least 5 minutes. The Internet is providing a lot of new basiness opportumities. Some businesses are advertising their products on th Internet. People can use the Internet to do shopping. This saves a lot of ti.ne. It is pnssible to use the Internet for education students may connect. with their teachers from home to send or receive e.mail or talk their problems through on-line' rather than attend a class.

1. The use of computer and the Internet allows people________

a. to stay at home and rest

c. to travel to worlk

b. not to work

d. to work at home

2. The Internet is______to communicate with people around the world.

a. a cheap way

c. an inconvenient way

b. an expensive way

d. a difficult way

3. Through the Internet, businesses can_______

a. buy goods from each other.

b. advertise aad sell their products

c. send their products to customers

d. all are correct

4. it takes________to do the shopping on the Internet.

c. less time

d. more time

a. a lot of time

b. a little time

5. Which of the followings is true?

a. Thanks to the Internet, people do not need to go to work

b. E-mail can be used to advertise new products

c. The Internet can be used for education

d. Students nowadays spend more time going online than attonding school

4
15 tháng 9 2018

Television is one of man's most important (1)_______ of communication. It brings (2)_____ and sounds from around the world into millions of homes. A person with a television set can sit in his house and watch the President (3) _______a speech or visit a foreign country. Through television, home (4)_________ can see and learn about people, places, and things in (5) _______lands. Television even takes its viewers out of this world. It brings them coverage of American's astronauts as the astronauts (6) ______outer space

In (7)_____ to all these things, television brings it viewers a steady stream of programmes that are (8)________to entertain. In fact, television provides many more (9)______ programmes than any other kind. The programmes include action-packed dramas, light comedies, sporting (10)______and motion pictures

1. a. ways b. means c. aspects d. kinds

2. a. voices b. portraits c. pictures d. films

3. a. make b. do c. speak d. take

4. a. spectators b. observers c. students d. viewers

5. a. close d. isolated b. faraway c. nearby

6. a. explore d. exploit b. discover c. develop

7. a. increase b. development c. addition d. advantage

8. a. responded b. published d. designed c. broadcasted

9. a. entertain d. entertainment b. entertaining c. entertained

10. a. events c. channels b. programs d. teams

B. Read the passage carefully, then choose the correct answers.

The use of computer and the Internet allows people to work at home instead of traveling to work. For example, a journalist who lives in a remote part of the world still gets in his articles on time for the next day's newspapers. The Internet allows businesses to communicate with customers and workers in any part of the world for the cost of a local telephone call. E. mail allows users to send documents, pictures and other data from one part of the world to ar.other in at least 5 minutes. The Internet is providing a lot of new basiness opportumities. Some businesses are advertising their products on th Internet. People can use the Internet to do shopping. This saves a lot of ti.ne. It is pnssible to use the Internet for education students may connect. with their teachers from home to send or receive e.mail or talk their problems through on-line' rather than attend a class.

1. The use of computer and the Internet allows people________

a. to stay at home and rest

c. to travel to worlk

b. not to work

d. to work at home

2. The Internet is______to communicate with people around the world.

a. a cheap way

c. an inconvenient way

b. an expensive way

d. a difficult way

3. Through the Internet, businesses can_______

a. buy goods from each other.

b. advertise aad sell their products

c. send their products to customers

d. all are correct

4. it takes________to do the shopping on the Internet.

c. less time

d. more time

a. a lot of time

b. a little time

5. Which of the followings is true?

a. Thanks to the Internet, people do not need to go to work

b. E-mail can be used to advertise new products

c. The Internet can be used for education

d. Students nowadays spend more time going online than attonding school

15 tháng 9 2018

Television is one of man's most important (1)_______ of communication. It brings (2)_____ and sounds from around the world into millions of homes. A person with a television set can sit in his house and watch the President (3) _______a speech or visit a foreign country. Through television, home (4)_________ can see and learn about people, places, and things in (5) _______lands. Television even takes its viewers out of this world. It brings them coverage of American's astronauts as the astronauts (6) ______outer space

In (7)_____ to all these things, television brings it viewers a steady stream of programmes that are (8)________to entertain. In fact, television provides many more (9)______ programmes than any other kind. The programmes include action-packed dramas, light comedies, sporting (10)______and motion pictures

1. a. ways b. means c. aspects d. kinds

2. a. voices b. portraits c. pictures d. films

3. a. make b. do c. speak d. take

4. a. spectators b. observers c. students d. viewers

5. a. close d. isolated b. faraway c. nearby

6. a. explore d. exploit b. discover c. develop

7. a. increase b. development c. addition d. advantage

8. a. responded b. published d. designed c. broadcasted

9. a. entertain d. entertainment b. entertaining c. entertained

10. a. events c. channels b. programs d. teams

Giúp mình nhé The perception of today’s youngsters as media-savvy cynics could hardly be further from the truth. Instead, this generation of keen consumers may turn witty advertising into an endangered species. Julia Day reports The youth of today are cynical, media-savvy, seen it all, done it all, wouldn’t-be-seen-dead-in-the-T-shirt types who appreciate only the most achingly trendy adverts, TV shows and magazines, right? Wrong: that was so last generation. Today’s youngsters...
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Giúp mình nhé

The perception of today’s youngsters as media-savvy cynics could hardly be further from the truth. Instead, this
generation of keen consumers may turn witty advertising into an endangered species. Julia Day reports

The youth of today are cynical, media-savvy, seen it all, done it all, wouldn’t-be-seen-dead-in-the-T-shirt types
who appreciate only the most achingly trendy adverts, TV shows and magazines, right? Wrong: that was so last generation.

Today’s youngsters don’t “get” clever ads, are not in the least suspicious of commercials ercials, don’t know the difference between newspapers’ political stances, or TV channels, and they don’t mind admitting it. In short, they are not half as media, marketing and advertising literate as we might have thought, according to new research
commissioned by five media groups – Guardian Newspapers, Channel 4, Carlton Screen Advertising, media buying
agency OMD, and Emap Advertising.

As a result media companies and advertisers are going back to basics to arouse the interest of 15- to 24-year-olds with instant impact messages, plain product pictures, bigger posters, annoying jingles, celebrity endorsements and repetitive ads. Today’s youth are a far cry from today’s thirtysomethings who grew up as commercially-naive kids weaned on the cold war, no national commercial radio, three national TV stations, grant-funded higher education, sponsorship-free Glastonbury festivals and regular strikes and student protests.

Now a lifetime of MTV, the internet, dawn-till-dusk advertising and PlayStation gaming has created a generation
so used to being bombarded with fast-turnover information, they filter it instantly without paying much attention to its meaning. This is a generation of “thoroughbred consumers” says Stuart Armon, managing director of 2cv: research, the company that conducted the so-called Roar research into the media habits of the nation’s youth. “Previous generations were suspicious of advertising, they might have liked ads, but they wouldn’t necessarily buy the product. But this generation has been consuming since they were born. They don’t see any reason to be suspicious,” says Armon.

One young panellist in the focus group research embodied this attitude: “If the advert is good, you think their
product will be good because the more they can spend on advertising, the more money they are obviously getting for
their product.” Armon says the trend has become more pronounced over the seven years that the continuous tracking
study has been running, but has reached a peak in the latest round of interviews with 600 youngsters.

“Advertising is accepted and expected. Young people don’t see anything wrong in being sold to and think that if a product is in a TV ad, it must be good. It’s a myth that they are interested in clever ads – they are not willing to decipher complicated mmessages, they want simple ones.” Many panellists dramatically illustrated this point by revealing they thought Budweiser’s “Real American Heroes” ad, ironically celebrating “Mr foot-long hot dog inventor”, was an ad for hot dogs rather than beer, even though the ad might not be aimed at them.

However, many loved Heineken’s ironic ad featuring Paul Daniels singing Close to You, purely because it made
them laugh. “They are looking for an instant message. If it’s not there, they don’t take any notice. And they literally,
and naively, believe celebrities in ads really use the products they are advertising,” says Armon. A girl panellist from Birmingham commented: “In some of the Nike ads they’ve got all these well-known footballers. You think, ‘Oh my God, they’ve got everybody famous there.’ You think it must be good if they want it.”

The youngsters only read newspapers for the celebrity gossip and sport, rather than news, and couldn’t distinguish between papers’ political stances. They also failed to distinguish between TV channels – they access TV through programmes, not channels, for example watching Sky because The Simpsons is on, not because it’s Sky.

The results of the research deeply worry Sid McGrath, planner at the ad agency that made the infamous “You’ve
been Tango’ed” ads, HHCL and Partners. But they do not surprise him. “My worry is that the youth of today are not
being called upon to flex their intellectual muscles enough,” he says.

“There is instant gratification everywhere – in food it’s Pot Noodles or vending machines, even their pop icons are one-dimensional figures delivered on a plate. Young people are living vicariously through other people’s lives and are not asking for much at the moment. A lot of stimulation is ‘lean back’ – it doesn’t require as much involvement as it used to.”

He says advertising is changing as a result: “Lots of the most popular ads at the moment are happy, clappy, fun.
Easy to digest. They’ve got notice or inclination to decode ads.” One reason behind the shift, McGrath believes, is that young people want relief from the traumas of real life: “Advertising is becoming the opium of the masses rather
than the educator.”

16. Research shows that, compared with the previous generation, young people today are _____.
A. less perceptive B. more sensitive C. more worldly-wise D. better informed
17. In paragraph 3, the word ‘stances’ is closest in meaning to which of the following?
A. attitudes B. situations C. functions D. places

18. According to new research by five media groups, today’s youngsters are _____.
A. able to understand the language of advertising
B. unable to ‘read’ the messages in the many forms of advertising
C. bright enough to do some research before buying something
D. a bit wary of adverts
19. Advertisements aimed at the present young generation _____.
A. are using a variety of new techniques B. are technologically sophisticated
C. are making use of old techniques D. are becoming more subtle
20. It can be inferred that celebrity endorsements are advertisements _____.
A. that show viewers how to become famous
B. that famous people like watching
C. where famous people say they use and like certain products
D. where viewers are invited to take part in a phone-in progra e
21. Young people seem to believe that costly advertising _____.
A. makes no difference to the popularity of the product B. is the mark of a good quality product
C. means the product is probably overpriced D. does not inspire customer confidence
22. According to Stuart Armon, youngsters today pay more attention to an advert _____.
A. if its message is i ediately obvious B. if it is on their favorite TV channel
C. if it gives them something to think about D. if it has a witty element
23. Sid McGrath is concerned that young people these days _____.
A. are encouraged to eat too much B. are given too many choices
C. are not required to drink D. do not get enough exercise
24. The author uses the phrase ‘living vicariously’ in the penultimate paragraph to mean that young people _____.
A. want to become more sophisticated than other people
B. do not imitate people around the
C. do not rely on their own feeling or senses to understand the world around the
D. want to be independent of other people
25. According to McGrath, many advertisements today are adapting to satisfy youngsters’ desire to _____.
A. understand their problems B. see the funny side of their problems
C. forget their problems D. find solutions to their problems

1
5 tháng 3 2018

16. Research shows that, compared with the previous generation, young people today are _____.
A. less perceptive B. more sensitive C. more worldly-wise D. better informed
17. In paragraph 3, the word ‘stances’ is closest in meaning to which of the following?
A. attitudes B. situations C. functions D. places

18. According to new research by five media groups, today’s youngsters are _____.
A. able to understand the language of advertising
B. unable to ‘read’ the messages in the many forms of advertising
C. bright enough to do some research before buying something
D. a bit wary of adverts
19. Advertisements aimed at the present young generation _____.
A. are using a variety of new techniques B. are technologically sophisticated
C. are making use of old techniques D. are becoming more subtle
20. It can be inferred that celebrity endorsements are advertisements _____.
A. that show viewers how to become famous
B. that famous people like watching
C. where famous people say they use and like certain products
D. where viewers are invited to take part in a phone-in progra e
21. Young people seem to believe that costly advertising _____.
A. makes no difference to the popularity of the product B. is the mark of a good quality product
C. means the product is probably overpriced D. does not inspire customer confidence
22. According to Stuart Armon, youngsters today pay more attention to an advert _____.
A. if its message is i ediately obvious B. if it is on their favorite TV channel
C. if it gives them something to think about D. if it has a witty element
23. Sid McGrath is concerned that young people these days _____.
A. are encouraged to eat too much B. are given too many choices
C. are not required to drink D. do not get enough exercise
24. The author uses the phrase ‘living vicariously’ in the penultimate paragraph to mean that young people _____.
A. want to become more sophisticated than other people
B. do not imitate people around the
C. do not rely on their own feeling or senses to understand the world around the
D. want to be independent of other people
25. According to McGrath, many advertisements today are adapting to satisfy youngsters’ desire to _____.
A. understand their problems B. see the funny side of their problems
C. forget their problems D. find solutions to their problems

PHẦN C: ĐỌC HIỂU (15 điểm) Đọc đoạn văn chọn trả lời đúng cho các câu hỏi. Most people will praise many technological gadgets that they use in their everyday lives. Technology is developing at a very fast rate, and what most people did not even think could be real ĐÀO THỊ THỦY CHUNG a few years ago is now becoming a reality. Although many will use and advertise modern technology for many of its achievements and advancements, what many don’t realize is that...
Đọc tiếp

PHẦN C: ĐỌC HIỂU (15 điểm)
Đọc đoạn văn chọn trả lời đúng cho các câu hỏi.
Most people will praise many technological gadgets that they use in their everyday lives.
Technology is developing at a very fast rate, and what most people did not even think could be real

ĐÀO THỊ THỦY CHUNG
a few years ago is now becoming a reality. Although many will use and advertise modern
technology for many of its achievements and advancements, what many don’t realize is that it has
affected and continues to affect society and people in general in a negative way.
Newspaper companies, as we all know, have been hit very hard by the advancements in
technology. Big newspapers have been forced to either lay off a percentage of their work force or
shut down altogether because news is readily available for free on the Internet. Music does not
have to be purchased at music stores any more because MP3 files are readily available on the
Internet as well, thus causing them to shut their doors for good. The movie industry has also been
hit hard because DVD sales have decreased since people can pay for and download their favorite
movies online.
Technology has its benefits, but when you take a look at how people communicate with one
another, you will quickly see that it has a negative impact. Modern technology has allowed people
to communicate with just about anyone they want to at any given time. The fact remains that
people do not interact personally with one another as often as they used to. This has created a
barrier for face-to-face communication among people because they no longer have to hold a
meeting in an office or they no longer have to call friends or family members together to wish
them a happy birthday or congratulate them on their recent success.
As a result, people don’t feel the urgent need to step outside of their home to find
entertainment, such as participating in a dynamic game of basketball with friends, meeting a friend
at a coffee shop, etc.
26. According to the first paragraph, modern technology _________________
A. is developing rapidly B. comes true. C. benefits us a lot D.
has its disadvantages
27. The word “them” in paragraph 2 refers to ___
A. newspaper companies B. advancements C. music stores D. MP3 files
28. The author shows us the negative effects of the technology by _____.
A. telling some stories B. giving some examples
C. listing some figures D. doing some
experiments
29. What does he underlined word “interact” in the third paragraph probably mean?
A. argue B. consult C. communicate D. work
30. Which of the following is the best title for the passage?
A. The negative effects of advancing technology B. The benefits of the
modern technology
C. The development of the modern technology D. The social problems caused by the
technology

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SECTION III: READING (5.0 points) Part 1: Read the following passage and choose the correct answer to each of the following questions. Write your answer (A, B, C, or D) in the numbered boxes. Since ancient times, one of the most common materials people have utilized to make things with is wood. Wood is used to make houses, buildings, and other structures. People also make a large number of smaller objects with it. The desire to make finished products more...
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SECTION III: READING (5.0 points)
Part 1: Read the following passage and choose the correct answer to each of the following
questions. Write your answer (A, B, C, or D) in the numbered boxes.
Since ancient times, one of the most common materials people have utilized to make things
with is wood. Wood is used to make houses, buildings, and other structures. People also
make a large number of smaller objects with it.
The desire to make finished products more beautiful appears to be ingrained in huma n
nature. On account of this fact, for thousands of years, people have carved and shaped
wooden objects to make them more appealing to the eye. Humans have additionally tended
to create both religious and ceremonial objects from wood. In fact, all around the world,
countless cultures have made use of ceremonial wood carvings. These objects often reflect
the spirit of the people who made them, and each of them tends to hold a special
significance as well.
One of the most common types of wood carvings is the mask. People in many cultures in
Asia, Africa, and North America have made ceremonial wooden masks. In Africa, for
instance, large numbers of tribes use wooden masks for vari ous spiritual rituals. These
masks are often in the form of animals that are sacred to the tribes. In other cases, the masks
have human forms. The faces, however, may not be exactly humanlike. For instance, the
faces can be distorted, having wider, longer, smaller, or larger features than normal. The
masks may be carved to give them ugly or frightening appearances as well. And, on other
occasions, the masks are made to look as beautiful as possible.
While masks tend to be fairly small, other wood carvings can be enormous. Among the
largest of all ceremonial wood carvings is the totem p ole. Totem poles have been built by
several Native American tribes that reside in the northwestern part of North America. They
are normally made to represent families, or they may honor significant historical events.
Some even tell stories. A typical totem pole has several individual carvings on it. Each
carving represents a different part of the family history, event, or story. Most totem poles
have human or animal faces, as well as other figures, carved in them. They are so large that
they are made from e ntire trees. Once the trees are cut down, master craftsmen work on
them. When completed, they may or may not be painted. Then, the totem poles are
positioned in places of honor and placed upright.

1. What is this passage mainly about?
A. The ways wood can be used to make buildings B. The purposes of masks in some cultures
C. The types of wood carvings some people make D. Totem poles and their significance
2. In line 4, the word ingrained is closest in meaning to _________.
A. embedded B. disturbed C. initiated D. consistent
3. Why have some people carved wooden objects?
A. To give them to others as gifts B. To worship them as idols
C. To employ them as weapons D. To utilize them in ceremonies
4. In line 14, the phrase sacred to is closest in meaning to _________.
A. important to B. hunted by C. revered by D. necessary for
5. What does the author say about masks?
A. They always resemble human faces. B. It takes a great deal of effort to make them.
C. People make them on several continents. D. Animal masks are more popular than human ones.
6. The author uses totem poles as an example of _________.
A. wood carvings that are large in size B. a type of wood carving older than masks
C. the most impressive of all wood carvings D. the wood carvings favored by all Native Americans
7. In line 22, the word they refers to _________.
A. several Native American tribes B. totem poles C. families D. significant historical events
8. What does the author imply about wood carvings?
A. They take years to learn how to make. B. They are expensive to buy.
C. They need special types of wood. D. They may vary in size.
9. The author mentions all of the following about totem poles EXCEPT _________.
A. what they look like B. what they represent
C. which trees are used to make them D. who usually carves them

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